HAT301: IPL 2017 Event Analysis - Attraction, Dimension, Stakeholders

This report provides an event analysis of the Indian Premier League (IPL) 2017, a major cricketing event in India. It examines the event's type, dimensions, and associated attractions, utilizing the TAIC model. Key stakeholders, including the BCCI, Government of India, sponsors like VIVO, and the participating athletes from teams such as Mumbai Indians and Rising Pune Supergiant, are analyzed for their involvement. The report also touches upon the costs associated with the event, including player acquisitions, technology, broadcasting rights secured by STAR India, and social media broadcasting. The analysis highlights the collaborative effort required to make the IPL a success, emphasizing the role of various stakeholders in contributing to the tournament's grand organization and execution.

Attraction and Event management
IPL 2017
Source 1: India.com

Contents
Event Brief.................................................................................................................................2
Event analysis.............................................................................................................................2
Event type...............................................................................................................................3
Event dimension.....................................................................................................................3
Associated attraction..............................................................................................................3
Stakeholder analysis...................................................................................................................4
BCCI.......................................................................................................................................5
Government of India...............................................................................................................5
Sponsors.................................................................................................................................5
Athletes...................................................................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7

Event Brief
Indian Premier League (IPL) is a leading cricketing event that takes place in India every year
and witnesses participation of all the T20 cricket players from across the globe (Peterson et.
al., 2012). The event is a largely anticipated event of the year and has proved to be a massive
commercial success since its inception in 2007. The cricketing event invites participation
from all the crickets who are then divided into 8 different teams (Singh, 2011). The league
continues over a span of one and a half months. Each team plays twice in a round robin
format. Towards the end, the last four teams qualify for the play offs. From the four teams,
two finalists are selected who then play against each other leading to a final winner
(Majumdar, 2011).

Event analysis
Indian Premier League is effectively organized and executed based on the TAIC model (Reis
& Gurgel, 2014). Application of this model for event planning ensures that all event
stakeholders participate from the inception till the end of the event.
Event type: Indian Premier League is a large scale ‘Cricket Event’ (Gupta, 2013).

Source 2: The vocal wagon
Event dimension: A total of 66 players are a part of the event. These 66 players are allocated
teams through a bidding process (Parker, Burns & Natarajan, 2012). Team owners bid in the
favour of the players that they wish to be associated with their team. A total of 60, matches
are played of 40 overs each. The matches take place at several renowned stadiums in India
and each match is witnessed by over 20000 people in the stadium and millions on television
(Ramanna, 2011).
Associated attraction: The teams demonstrate sheer rivalry which makes the game
thoroughly interesting. Players from across the globe participate and this is the only
cricketing tournament where cricketers from different countries play in a single team
(Maurya, 2014). Players as well as audience eradicates all national boundaries and focuses on
the real spirit of cricket.

Source 3: India today internet source
IPL is played in India with all leading cricketers participating in the stride of the game.
Various costs are incurred in the game. These costs are as below:
1. Cost of players. (Most expensive IPL player was sold for INR 170 million)
2. Technology cost
3. Broadcasting rights. Leading channel STAR India sweeps all the rights for a sum of
INR 163 billion for a span of 5 years (Paul, 2012).
4. Direct capital costs including stadiums
5. Social media broadcasting costs (Arora, Gupta & Kumaraguru, 2014)
6. Overhead costs
Stakeholder analysis
There are a large number of stakeholders that come together to make an event a success. IPL
is a long event and lasts for over a month which requires consistent efforts from different set
of people. Prominent stakeholders of the IPL 2017 were as below:

BCCI
Board of control for cricket in India is the committee that plans the entire event and is the
leading organizing committee for the IPL series. BCCI chairman Rahul Johri is one of the
most important stakeholders of the event. BCCI has a team of over 500 members who come
together to make IPL a success (Lenten, Geerling & Kónya, 2012). They plan and execute the
entire bidding process of players, match schedules and grounds.
Government of India
The government of India plays a significant role in the success of IPL. The government joins
hands with BCCI to organize the event and provides necessary support to the teams. The
Indian government also provides funds that are invested in the game and are required for the
smooth execution of the event.
Sponsors
Various sponsors come together and pool funds for the IPL (Gupta, Naik & Arora, 2013).
The biggest sponsors for IPL 2017 was VIVO smartphones. Besides this leading brands like
Coca-cola, Parle, Kent, Polycab invest heavily in the event.

Source 4: PeoTV Internet source
The Indian Public also plays a crucial role as most of the viewers are Indians and most of the
seats of the stadiums are sold to Indians. Selling tickets to the match is the primary source of
income for IPL.
Athletes
For any sporting event, Athletes form the backbone of the game. Over 66 players participated
in the game. They were a part of 8 teams as below:
1. Mumbai Indians
2. Rising pune supergiant
3. Sunriser Hyderabad
4. Kolkata Knight riders
5. Kings XI Punjab
6. Delhi daredevils
7. Gujarat Lions
8. Royal Challengers Bangalore

Every team has a captain and a vice captain. Player of the series of award was won by
England Player ‘Ben Stokes’.
Conclusion
Indian Premier League is one of the most anticipated cricketing tournament that has changed
the shape of T20 cricket since its inception. IPL 2017 marked the 10th year of the tournament
and was organized with great pomp and show. The players, BCCI, sponsors, public as well as
the India government participated in the game and were its chief stakeholders. Through the
combined effort of these stakeholder, the event went on to be a grand success.

References
Arora, M., Gupta, R. and Kumaraguru, P., 2014. Indian Premier League (IPL), Cricket,
Online Social Media. arXiv preprint arXiv:1405.5009.
Gupta, A., 2013. India and the IPL: Cricket's globalized empire. The Round Table, 98(401),
pp.201-211.
Gupta, A., Naik, A.Y. and Arora, N., 2013. Mapping sponsorship-linked marketing in Indian
Premier League. IIM Kozhikode Society & Management Review, 2(1), pp.61-72.
Lenten, L.J., Geerling, W. and Kónya, L., 2012. A hedonic model of player wage
determination from the Indian Premier League auction: Further evidence1. Sport
Management Review, 15(1), pp.60-71.
Majumdar, B., 2011. The Indian premier league and world cricket. The Cambridge
companion to cricket, pp.173-186.
Maurya, A., 2014. IPL: Birth of cricketainment: A case study on sports marketing by board
of control for cricket in India. SSRN. India.
Parker, D., Burns, P. and Natarajan, H., 2012. Player valuations in the indian premier
league. Frontier Economics, 116, pp.1-17.
Paul, A., 2012. Status of print media coverage of mega cricket event. International Journal
of behavioral social and movement science, 1(3).
Petersen, C., Pyne, D.B., Portus, M.J. and Dawson, B., 2012. Analysis of Twenty/20 cricket
performance during the 2008 Indian Premier League. International Journal of Performance
Analysis in Sport, 8(3), pp.63-69.
Ramanna, V., 2011. Indian Premier League. S N University. India.
Reis, A.C. and Gurgel, L.A., 2014. Rio 2016 and the sport participation legacies. Leisure
Studies, 33(5), pp.437-453.
Singh, S., 2011. Measuring the performance of teams in the Indian Premier
League. American Journal of Operations Research, 1(03), p.180.