HAT301 - Event Analysis: 2018 Winter Olympics & Event Lifecycle

This case study analyzes the 2018 Winter Olympics held in Pyeongchang, South Korea, through the lens of the event lifecycle model, examining the formation, growth, and staging phases. The formation stage involved crucial preparations, including planning the opening ceremony for global viewership. The growth stage focused on creating a positive impact and designing the event, addressing logistics like venue assignment and staffing. The staging phase executed the Olympics, featuring 102 events across 15 disciplines, including new sports and adjustments to scheduling for broadcast. The study concludes with recommendations for future event development, emphasizing sustainability concerns such as waste management, eco-management, and responsible procurement of products and services to minimize environmental impact. The analysis draws upon at least 12 sources to provide a comprehensive overview of the event's lifecycle and sustainability considerations.

Running head: ATTRACTION AND EVENT MANAGEMENT
Attraction and event management
Name of the Student
Name of the University
Author’s Note

1
ATTRACTION AND EVENT MANAGEMENT
Table of Contents
1. Analysis of the Event life cycle stages...................................................................................2
2. Recommendations..................................................................................................................4
Bibliography...............................................................................................................................6

2
ATTRACTION AND EVENT MANAGEMENT
1. Analysis of the Event life cycle stages
The paper mainly reflects on the 2018 Winter Olympics that was mainly held in
Pyeongchang, South Korea. The event of 2018 Winter Olympics will be executed in three
stages that are formation stage, growth stage as well as staging step (Kavanagh, Rochford and
Bussa 2015). It is found that with the help of the event life cycle model, the different aspects
of the event are identified as well as elaborated. The event lifecycle mainly consists of a
number of phases that are needed for organizing the entire event successfully by delivering an
event in a very much controlled as well as consistent manner. The various stages of the 2018
Winter Olympics are mainly elaborated below.
Formation stage of the Pyeongchang’s Winter Olympics
According to the event life cycle, the formation stage of an event is considered to be
crucial. In this particular stage, proper preparation for the Pyeongchang’s Winter Olympics
must be done so that the event will be conducted successfully (Kim, Choi and Kaplanidou
2015). It is found that the opening ceremony for the Pyeongchang’s Winter Olympics was
made available to more than 200 countries around the World. In addition to this, it is found
that no Olympic event will be held at the stadium and the stadium will be utilized only for the
opening as well as a closing ceremony (Cho, Min and Kim 2018). The entire plan in the
formation stage will be made according to it. Moreover, proper arrangement for the rainbow
children's choir is mainly made for the opening ceremony. A proper plan as per the Team GB
Winter Olympics 2018 target is made for determining the names of the games that will be
conducted and the needed investment for arranging the Pyeongchang’s Winter Olympics.
The growth stage of the Pyeongchang’s Winter Olympics
As per the event, life cycle model growth stage must be arranged in such a way that
the event would be helpful in creating a positive impact on the audience and on the bottom

3
ATTRACTION AND EVENT MANAGEMENT
line of the project. However, it is found that development of conditions for profitability
generally requires when to invest and when to save. In the growth stage, proper design about
the event must be created that helps in reflecting the entire plan about the Pyeongchang’s
Winter Olympics (Lee and Son 2016). Moreover, it is found that in this stage proper
information regarding event space assignment, signage creation, sponsor logistics, staffing
plan as well as event insurance plans are also designed so that the Pyeongchang’s Winter
Olympics will be conducted successfully. Moreover, it is identified that bidding as well as
election arrangement will also be made and according to which Munich bid for hosting the
games.
The staging of the Pyeongchang’s Winter Olympics
As per the event lifecycle model, the staging phase is considered as one of the most
important phases in the event. In this phase, Pyeongchang’s Winter Olympics game will be
executed. For staging, Pyeongchang’s Winter Olympics, an announcement for the formation
of Pyeongchang 2018 Coordination was generally made (Alexander, Kim and Kim 2015). As
per the plan, the Coordination commission will be headed by Kim Jin Sun. In the staging of
Pyeongchang’s Winter Olympics, it is found that an opening ceremony will be arranged that
will be held in the stadium of Pyeongchang Olympic on 9th February 2018 (Krasicki 2014).
The facilities that are needed are generally utilized for the opening as well as closing the
various ceremonies of the Olympics with subsequent Paralympics that was mainly
demolished with a proper conclusion.
After then the sport was mainly featured 102 different events over 15 different types
of disciplines in 7 sports making the Winter Olympics the first winner for surpassing the
medal events. It is identified that six new events generally exist in the sports that were mainly
introduced in the Winter Olympic (Bhatt, Manadhata and Zomlot 2014). Furthermore, for

4
ATTRACTION AND EVENT MANAGEMENT
accommodating the primetime broadcasts, figure skating events are generally scheduled with
starting time in the morning. The scheduling practice that is done mainly helps in affecting
the events including different skaters that adjusts as per the modified schedule and attendance
level of the entire session themselves (Kiktev et al. 2018). Moreover, round eight to eleven
different biathlon events are scheduled during the night by making it very much necessary for
the competitors to shoot as well as ski under the flood nights with blustery winds as well as
colder temperature. The closing ceremony of Pyeongchang’s Winter Olympics will be held in
the Pyeongchang Olympic Stadium on 25th February 2018 (Krasicki 2014). After that, the
IOC president Thomas Bach declare the closure of the game. Thus, it is found that the entire
event lifecycle is followed starting from the formation stage to the closure stage for
successfully organizing the event. After this, the broadcast rights of Pyeongchang’s Winter
Olympics are generally sold to some of the countries including the local rights of the game.
2. Recommendations
It is found that proper investigation is undertaken to analyze the future development
of the event destination and for this proper recommendation is generally elaborated by
highlighting the concerns that are related with the sustainability of such types of events.
Event venue and accommodation: Event venue, as well as accommodation for the
participants, must be arranged quite sustainably so that it does not create any type of impact.
In addition to this, it is quite necessary to inform the participants about the various regional
participants while avoiding the various types of environmental impact whenever required.
Moreover, proper key measures including waste management, procurement of various
product and services as well as water management must be done.
Waste management: Sustainable Waste management is one of the major steps that
help in the sustainable development of the event successfully. The event planners must take

5
ATTRACTION AND EVENT MANAGEMENT
the responsibility of avoiding waste by taking proper steps that help in reducing waste.
Moreover, utilization of ecologically advantageous packaging must be used for the food
items so that volumes of waste that do not create any impact on the environment and the
arrangement of the event will be done quite effectively. In addition to this, installation of
waste collection points is considered to be important for the separate collection of various
types of waste functions. This must be taken for sustainably developing the event in the
future.
Eco-management: As per the stakeholders, it is found that the event which was
organized for Pyeongchang’s Winter Olympics generally include more than lakh participants
and it generally poses a major logistical challenge for the organizers of the event. In order to
resolve this problem and for organizing the event sustainably in the future, it is quite
necessary to use eco-management. Implementation of environmental management system
must be launched that helps in providing a proper framework within which the internal
responsibilities for the different levels are generally specified.
Procurement of products and services: Proper attention must be put in context to
the environmental concerns that are mainly related with the procurement procedures. Proper
considerations about the criteria of the environment must be considered when the
requirements ate properly specified. In addition to this, reducing of paper use and recycling of
paper is considered as one of the important steps in reducing waste as well as improving
sustainable development.

6
ATTRACTION AND EVENT MANAGEMENT
Bibliography
Alexander, A., Kim, S.B. and Kim, D.Y., 2015. Segmenting volunteers by motivation in the
2012 London Olympic Games. Tourism Management, 47, pp.1-10.
Bhatt, S., Manadhata, P.K. and Zomlot, L., 2014. The operational role of security information
and event management systems. IEEE security & Privacy, (5), pp.35-41.
Cho, M., Min, K. and Kim, H., 2018. Geology of the 2018 Winter Olympic site,
Pyeongchang, Korea. International Geology Review, 60(3), pp.267-287.
Kavanagh, K.M., Rochford, O. and Bussa, T., 2015. Magic quadrant for security information
and event management. Gartner Group Research Note.
Kiktev, D., Joe, P., Isaac, G.A., Montani, A., Frogner, I.L., Nurmi, P., Bica, B., Milbrandt, J.,
Tsyrulnikov, M., Astakhova, E. and Bundel, A., 2017. FROST-2014: The Sochi Winter
Olympics International Project. Bulletin of the American Meteorological Society, 98(9),
pp.1908-1929.
Kim, A., Choi, M. and Kaplanidou, K., 2015. The role of media in enhancing people’s
perception of hosting a mega sport event: the case of pyeongchang’s winter olympics
bids. International Journal of Sport Communication, 8(1), pp.68-86.
Krasicki, S., 2014. Winter Olympics in Kraków-opportunities and dangers. Current Issues of
Tourism Research, 4(1), pp.60-61.
Lee, J.H. and Son, Y.H., 2016. Stakeholder subjectives toward ecotourism development using
Q methodology: The case of Maha ecotourism site in Pyeongchang, Korea. Asia Pacific
Journal of Tourism Research, 21(8), pp.931-951.

7
ATTRACTION AND EVENT MANAGEMENT