Determining Impact of New Summer Shoes in the Market: Hawthorn

This report presents a detailed analysis of Hawthorn International Company's project management plan for launching new summer shoes, focusing on the challenges of competing with global brands. The report begins with an introduction to globalization and the concept of a successful project, setting the stage for a case study on Hawthorn. The main body delves into the project management plan, covering crucial aspects like cost, scope, time, quality, communication, resources, and risk management. It also includes a Gantt chart and work breakdown structure to illustrate project timelines and task organization. Furthermore, the report examines the research methods used, including qualitative and quantitative approaches, to gather knowledge about the market scenario and consumer preferences. The report also addresses the importance of communication, resource allocation, and risk mitigation. Finally, the report concludes with recommendations and a performance review to assess the project's success and provide insights for future product launches. The report aims to determine the impact of launching new summer shoes in the market while contesting with the global brands.

Managing A
Successful Business
Project

Table of Contents
TITLE: ............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
a) Project Management Plan for Completing Project.............................................................3
b) Gantt Chart and Work Break Down Structure...................................................................5
c) Conducting Research to Generate Knowledge About the Scenario...................................8
d) Questionnaire.....................................................................................................................9
e) Presenting and Producing Project.....................................................................................10
f) Recommendation..............................................................................................................19
g) Performance Review........................................................................................................20
CONLCUSION..............................................................................................................................21
REFERENCES................................................................................................................................1

TITLE:
“To determine the impact of launching new summer shoes in the market while contesting
with the global brands.” A case study on Hawthorn company.
INTRODUCTION
Globalisation refers to the process by which the people, companies, ideas spreads all over
the world, by encouraging more interaction and integration among the economies, governments,
cultures of the world (globalization, 2019). The term is mostly used for free trade across the
world. A project can only be said as successful only if it gives the desired outcome which was
expected from it. The following assignment is based on Hawthorn International Company, which
is headquartered in London. The company mainly deals in clothing manufacturers, producing
high quality garments for small to medium fashion brands. The following assignment will also
focus upon the activities to be taken by the company in order to complete the process of
launching new product in the new market. It has to set different aims and objectives, and has to
plan about various concepts such as the time scale, cost and various types of research like
qualitative and quantitative.
MAIN BODY
a) Project Management Plan for Completing Project
Project Management Plan can be defined as a formal approved document used to manage
the project execution. The Project Management Plan documents the actions necessary to define,
prepare, integrate and coordinate the various planning activities. It also defines the ways in
which the project will be managed, executed and prepared so that it can be successfully
accomplished and the expected results can be acquired. In addition to this, there are also some
other persons who have their particular interests in the successful accomplishment as it will also
provide some kind of benefit to them also.
Project Management involves elements such as the cost, scope, time quality, resources,
risk,etc. For covering all the aspects related to the successful accomplishment of the project.
These can be said as the stakeholders which also contributes their duty for making successful a
project (Brambilla, Laine and Bocchi, 2016). The Project Management Plan covers different
aspects which are discussed as under:

Cost: The very first and important aspect which must be taken into consideration by the
managers of Hawthorn because in launching a new product it also covers different number of
costs in it. These costs can be the installation costs, advertisement costs, labour costs, machinery
costs, etc. are to be taken into consideration while making an estimation about the cost so that the
budget of the new project can be prepared in a good way. The cost which it will take in order to
launch the new product is £5000. There are also some costs which are to be incurred by the
researcher also in carrying out the research such as notebooks, internet connection, travelling
costs, etc. at an estimation of £ 400.
Scope: The next important aspect of Project Management Plan is the Scope. It can be
defined as the related market when a company launches a new product and operates its business
in a new market. As in the case of Hawthorn, it is launching a new product which is Shoes so it
will create effect on various things such as the profits, efficiency, revenues of the company. It
also has to analyse different aspects such as the style, trend, and price which the people can
afford to know about the suitability of the market. While for the researcher, it will help in
improving and enhancing the skills and knowledge of researcher through a wider research.
Time: Time can be defined as the period in which the product of Hawthorn will be
launched in the new market. The time which is required for the company in order to launch the
new product in the market is 11 weeks. While the time which is required for the researcher in
order to complete the research is 9 weeks.
Quality: In the next aspect of Project Management Plan comes the Quality of the product.
As Hawthorn is launching a new product in the market so it must make ensure that the quality of
the product must be upto the level. It should catch the attention of the buyers and earn sufficient
profit for the company. With the improvement in the quality, it will be easy for the company to
capture market share and satisfy the customer. For the researcher, the data collected from the
respondents must be correct and relevant so that the research may provide a true result as this is
the base to give render on launching new products in new markets to the company.
Communication: It can be defined as the process of transferring facts, ideas, feelings
from one person to another in a mutual understandable way. In Hawthorn, there are different
departments so proper communication among them is very necessary in order to make all the
activities related to the launch successful (Dolphin, 2015). Through communication, the
coordination can be made. For communication, telephones, landlines, e mails, etc. are used in a

company. While for the researcher to complete the research on time, the communication will be
done through calls, meetings, video calls, conference calls, etc. in order to carry out the research.
Resources: It is not easy to launch a new product for any company. So for launching a
new product, Hawthorn will also require a number of resources, these resources can be labours,
premises, finance, etc. are needed to carry out the production. For the researcher, the needed
resources for carrying out the research are computer system, notebooks, internet connection so as
to complete the research (Duong, 2017).
Risk: Risk can be defined as the possibility of loss which can be caused to the company
in launching the new product in the new market. These risks are also associated with Hawthorn
in case of new launches. The risk can be of change in taste and preference of consumers, non
availability of resources to carry out the production, change in prices of raw materials, etc. For
the researcher, the risk can be of loss of data, personal conflicts, leakage of confidential
information, etc.
Stages of Project Management Plan:
Initiation: In the first stage the project is determined as well as it practicability is also
determined. In order to approve the project two documents business case and feasibility case are
made to present it in front of the stakeholders. There are six steps which are covered in the
Initiation Phase which are developing business case, undertaking a feasibility case, establishing
the project chapter, appointing the project team, setting up the project office, performing a phase
review.
Planning: After approving the project, the next step is to assemble a project and create a
team to achieve the goals and objectives within budget and on time.
Execution: After completing the planning process, than in the next stage the project is
executed. In addition to this, it also includes administrating the project.
Monitor and Control: It not only ends on the execution of the project, after that it is also
necessary to monitor and control the activities done by employees such as proper reporting,
monitoring, and the needed adjustments are to be done in the project.
Close: At last, the goals and objectives of the project are achieved and in the last phase of
the project management plan the project is closed.
Advantages of Project Management Plan:

 It provides clear aims and objectives to the employees and company for which they are
working and have to achieve.
 It also tells about the degree of risk associated with the project which is helpful in
deciding about the acceptance or rejection of the project.
 It also provides the company with properly allocating the resources and also to reallocate
the resources where they are over allocated or under allocated.
Importance:
Project Management is important as it tells about what the project is going to deliver and
the benefits which are attached with the project management plan. Another importance is that it
also provides with the leadership and direction to the projects. It also ensures the proper
execution of the plan so that goals and objectives can be achieved.
The purpose of a project is to make the prediction about the risks and problems which can
come during the execution of the project, and the resources required to make successful the
launching of new product in the market.
After doing this project, in deliverables the project will increase the efficiency of the researcher
in case in the future he will be provided with this type of project. Further it also enhances the
knowledge of an individual while conducting the project as he has to search on various aspects.
Aim
To determine the impact of launching new summer shoes in the market while contesting
with the global brands.” A case study on Hawthorn company.
Objectives
 To understand the concept of new product development.
 To determine the advantages of new product for Hawthorn.
 To analyse various techniques Hawthorn can use to compete with global brand.
 To determine factors which is essential of NPD for Hawthorn.
b) Gantt Chart and Work Break Down Structure
Gantt Chart- A Gantt Chart is a horizontal bar which was developed by Henry L. Gantt,
in 1917. This Chart provides a graphical illustration of a schedule that helps to plan, coordinate,
and track important tasks compiled in a project which must be accomplished by the researcher
while doing the research. There are many activities which are included while doing the research

such as setting aims and objectives, data analysis, etc. So Gantt Chart makes it easy to distribute
the time taken in different activities of the research (Kruk, 2012).

Work Break Down Structure- A Work Breakdown Structure can be defined as a hierarchical
tree structure that outlines the project and breaks down it into smaller, more controllable
portions. Hawthorn is expanding its business to a new market so it needs to carry out various
activities within a specified period of time (Mostafa, 2012). It is also necessary to get positive
result in the form of aims and objectives already set.

c) Conducting Research to Generate Knowledge About the Scenario
Research can be defined as the systematic investigation done in order to find out new
facts about the observed phenomenon. It can also be said the research is a process of organised
study carried out to solve the problems and finding out appropriate solution for the problem
faced (Punch and Sugden, 2013). In this research, the method used for the collection of data are
discussed as under:
Qualitative Research- The following research method can be defined as the research
whose data is based upon the use of theories and approaches to collect the reasons, opinions
about the topic of research. The researcher can make use of this method such as by doing group
discussion, observations, interviews, etc. It provides insight knowledge into the problem and
helps to develop new ideas for potential quantitative research. The following research also helps
in uncovering the trends and opinions which are already existing (Sandywell, 2013). The sample
size in this type of research method is typically small, and respondents are selected to fulfil the
given number.
Quantitative Research- This research method can be defined as the method whose data is
based upon the use of statistical and numerical data to gather the information related to any topic.
Quantitative Research helps in getting proper information about any aspect as the data is
expressed in the numerical form so it is easy to get appropriate information about the topic. It is
mainly used to make countable the attitudes, opinions, behaviours, and get the results from a
larger population. In these type of research methods, the use of online surveys, face-to-face
interview, paper surveys, and systematic observations, and polls are used for carrying out these
type of research.
Another data collection tools which are used in this research is the primary source and
secondary source of data. The explanation of these two types of data collection methods are
discussed as under:
Primary Data- Primary Data can be defined as the first hand collection of data which is collected
by the researcher himself (Spilker, Schaffer and Bernauer, 2012).
Secondary Data- Secondary Data can be defined as the using the data which is already collected
by someone else earlier such as books, journals, etc.

In this research, the method used for data collection are the primary and quantitative
research method for making the research more accurate and reliable as the sample size of the
research is 50 respondents who are employees and consumers of company.
The research is done in an ethical way which increases the validity and reliability of the
research. The data collected for this research is only used for the purpose of gaining knowledge
not for any unethical purpose. In addition to this, the data collection is done in an ethical and bias
free form to enhance the reliability and accuracy of the research. In conducting this research, the
thematic analysis tool is used which provides brief knowledge of the questions asked.
Sampling can be defined as the process of taking samples from a large number of
population for coming to a conclusion. There are two types of Sampling Methods discussed as
under:
Probability Sampling: In this type of sampling, each member of the population has the chances
of getting selected in the sample.
Non Probability Sampling: In this type of sampling method, the sample population do not have
known chances of getting selected in the sample size. In this research, non-probability type of
sampling is used.
d) Questionnaire
Questionnaire
Name:
Gender:
Age:
Q1) Are you aware about the concept of new product development?
A) Yes
B) No
Q2) What did you see while buying shoes from a new company?
A) Quality
B) Quantity
C) Price
Q3) How often do you buy shoes?
A) Within two month

B) Two to six months
C) More than 6 months
Q4) How much money do you prefer to spend on shoes?
A) Less than £15
B) £15-£30
C) £30 or above
Q5) What are the advantages for Hawthorn while launching new product in the market?
A) New market and customer share
B) Increase in sales and profitability
C) Enhancement in brand awareness
Q6) Different type of factors which Hawthorn should consider while launching new shoes?
A) Customer needs and demand
B) Low cost and low quality
C) High cost and high quality
Q7) What are the different type of impact Hawthorn could face while launching shoes?
A) Positive
B) Negative
Q8) Various types of factors which Hawthorn should be equipped with?
A) Financial resources
B) Advanced technology
C) Skilled workforce
Q9) Is new product development leads to increase in performance as compare to others?
A) Yes
B) No
Q10) Any recommendation to Hawthorn?
e) Presenting and Producing Project
Theme 1: Aware about the concept of new product development
Are you aware about the concept of new
product development?
Frequency
Yes 43