Hays Travel: Social Media Strategies & Evolving Consumer Behavior

This presentation delves into Hays Travel's utilization of social media platforms within the tourism industry, examining relevant marketing theories such as Porter's Five Forces and the marketing mix to understand consumer behavior trends. It highlights the significance of digital marketing channels like social media and email marketing, along with emerging trends such as chatbots and personalization. The presentation also discusses how Hays Travel is likely to adopt these future trends to enhance its marketing strategies and improve customer engagement. The resource includes a reference list and concludes with a thank you and a question and answer segment. Desklib provides a platform for students to explore more solved assignments and past papers.

Hays travel

Table of Content
Introduction (Introduce your group members) – The Rise of Social Media Platforms within the
Tourism Industry
Marketing Theories – Theories that demonstrate aspects of Future trends in Consumer Behavior
Reference Slide
Team Task Slide
Future Trends – That the selected business is likely to adopt

Introduction
 Tourism is one of the emerging sector of the market which
are having number of new trends which makes the
organisation more profitable in the market.
 There are number of new trends are seen in the market
which impacts the business in effective manner. Social
media marketing is one of the famous trend which is used
by number of organisation for the promotion of their
products and services.

Marketing Theories – Theories that demonstrate
aspects of Future trends in Consumer Behavior
Marketing is related to increase the demand of product and survives of the company with the helps
of using different marketing frameworks. There are number of frameworks are present which
helps to make the marketing of the product in effective manner. Porter five forces is one of the
important theories of the marketing which helps to evaluate the competitive forces which impacts
the competitiveness of the organisation. There are five types of forces are present in this
framework of the marketing and the brief discussion related to the same are given below:
 Bargaining power of the buyers\customer
 Bargaining power of the suppliers
 Threats of Substitute products\ Services
 Threats of New Entrants
 Rivalry competitors in existing market

Marketing mix of Hays travel
Factors Impact
Product It is related to the services provided by the company to their
customers in exchange of the price.
Price The concerned factor is related to the amount of money which
is charged by the organisation in exchange of their services
Place This factor of the marketing mix is related to the place where
the business organisation operated their business.
Promotion This factor of the frameworks deal with the number of
promotional activities of the organisation which is done by the
management for the promotion of product and services in the
market

Future Trends – That the selected business is likely
to adopt
Digital marketing is one of the most biggest aspect of online world under which large
number of organisations conducts their marketing with the helps of different types of
digital marketing channels. The digital marketing channels are social media, email
marketing and many more. There are number of positive trends are reflected through the
market due to huge demand and the brief discussion related to the same are given below:
 Chatbots
 Personalisation

Reference Slide
 Golderzahi, V. and Pao, H.K., 2018, July. Understanding customers and their grouping via wifi sensing for business
revenue forecasting. In International Conference on Machine Learning and Data Mining in Pattern Recognition (pp.
56-71). Springer, Cham.
 Herzallah, F. and Ayyash, M.M., 2021. Understanding customers' continuous intention to use of social commerce via
Facebook: a theoretical model and empirical examination. International Journal of Networking and Virtual
Organisations, 24(4), pp.387-407.
 Kaur, S. and Arora, S., 2022. Understanding customers’ usage behavior towards online banking services: An
integrated risk–benefit framework. Journal of Financial Services Marketing, pp.1-25
 Kim, S. and Krishna, A., 2022. ‘I’ll stand by you:’understanding customers’ moral decoupling processes and
supportive behavioral intentions in cases of corporate misconduct. Journal of Marketing Communications, pp.1-23.
 Mokha, A.K. and Kumar, P., 2021. Using the technology acceptance model (TAM) in understanding customers’
behavioural intention to use E-CRM: Evidence from the Banking Industry. Vision, p.09722629211060565.
 Moreno, A. and Iglesias, C.A., 2021. Understanding Customers’ Transport Services with Topic Clustering and
Sentiment Analysis. Applied Sciences, 11(21), p.10169.
 .

Team Task Slide

Thank You!
Any Questions
or Comments?