Sales Partnership with Hazelton Hotel: Analysis & Feasibility

This report analyzes the feasibility of a partnership between High Sky Hotel and Hazelton Hotel. It includes a property fact sheet detailing High Sky Hotel's features, location, room amenities, and services. The report examines High Sky Hotel's sales funnel, highlighting its effectiveness in creating awareness, generating interest, and converting potential customers through blogging, lead generation, and direct calls. Key features contributing to the hotel's sales growth, such as high-quality food, comfortable rooms, excellent room service, and scenic views, are also discussed. The importance of a strong relationship between the sales team and other departments is emphasized for effective communication and customer interaction. The report concludes that a partnership would be beneficial due to High Sky Hotel's effective sales strategies and proximity to Hazelton Hotel. Desklib provides similar past papers and solved assignments for students.

Running head: PARTNERSHIP WITH HAZELTON HOTEL
Partnership with Hazelton Hotel
Name of the Student
Name of the University
Author’s note

1PARTNERSHIP WITH HAZELTON HOTEL
Executive summary
The aim of the report is to analyse the features of the hotel for going in to partnership with
Hazelton hotels. The first part of the report contains the property fact sheet of the
company. The second part of the report analyse the sales funnel strategy of the hotel by
which attracts the customers. The report also give an elaboration of the features of the
hotel that make it eligible for going into partnership with the Hazelton hotels. The last part
analyse the relationship between the sales team and the other departments of the hotel.

2PARTNERSHIP WITH HAZELTON HOTEL
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Part a...........................................................................................................................................3
Part b..........................................................................................................................................5
Part c...........................................................................................................................................6
Part d..........................................................................................................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................8

3PARTNERSHIP WITH HAZELTON HOTEL
Introduction
The Hazelton hotel is one of the leading hotel in Canada, which has shown immense
progress. In the recent years, the sales figure of the hotel has shown an increasing trend in the
recent years and the profitability of the hotel has improved. This point has been considered
for selecting the company for going in partnership with them.
Discussion
Part a
The property fact sheet of the High sky hotel has been listed below
Chain or brand affiliation
Brand affiliation has become a major criterion for selecting any organisation. The
hotel belongs to one of the reputed chian of hotel industry in Canada.
Hotel name
High sky hotel
Location address
The company is centrally located in downtown cloud 9 three blocks from Penta
shopping mall, sky cars district. The headquarter of the hotel is at Toronto.
Phone number
012551211
Website
[e-mail]
http://www.highskyhotel.com/

4PARTNERSHIP WITH HAZELTON HOTEL
A general description of the property
The hotel has 510 rooms in total, which includes 200 suits, 110 lake view rooms,90
mountain view rooms, and 110 pool view rooms. Form the hotel it is possible to get a view of
the lake pools and the mountains. The hotel has two big swimming pools with high quality of
water. The hotel maintains all the requisite process to have a clean and hygienic water
quality.
Room features
 The rooms are spacious and very comfortable
 There are laptop keeping safes
 Open air atrium
 24 hours room service
Booking and cancelation policy
The booking policy of the hotel is simple and easy. The customers can book the
rooms from anywhere and at any time. The customers has to check out from the hotel before
10. Am on the date of departure.
Food services available, hours of operation
The food quality is very high, the foods are available throughout the whole day at any
time. The hygiene factors are always given high priority by the staffs. All type foods like
continental, Asian foods, seafoods, European foods are available in the hotels and the chefs
of the restaurants are well experienced and very efficient to prepare foods of all countries.

5PARTNERSHIP WITH HAZELTON HOTEL
The chefs of different countries are hired by the hotel for which the restaurants can serevall
kind of dishes to their customers.
Laundry facilities
The hotel provides laundry facilities for which the customers does not have to go
outside the hotel for cleaning and drying the clothes.
Information about transportation
The hotel is located in such a place, which is very near to the airport the distance of
the hotel from the airport is just 20mins if any one travels by a car. Beside that the hotel is
locatednear all the big market places in Canada and a big entertainment park is just 15 mints
wlaking distance away from the hotel.
Number of guestrooms
There are total number of 20guest rooms in the hotel.
Number of the restaurants
There are total 5 restaurants and 1 big banquet hall which is capable to meet the
demand of more than 200 people at a time.
The name of the general manager is Mr cyinde who is serving the hotel for the last five years.
Part b
The company has made immense improvement in the last financial years in generating
lucrative revenue (Kadge,et al 2016). The sales figures of the company increased by 20%.
The stage of the sales funnel is enumerated below
Stage 1 awareness

6PARTNERSHIP WITH HAZELTON HOTEL
The hotel has been able to create awareness among the local peoples and the tourists
that has come to visit Canada.
Stage 2 interest
The hotel has been able to create interest among the mind of the customers to visit the
hotel and stay there to enjoy their leisure time (Lu, et al 2015).
Stage 3 decision making
The hotel has prospect to grow in future, the decision making capacity of the
management of the hotel enable the hotel to attract more customers (Gibbs,et al 2018).
Stage 4 action
In this step, the hotels convert a potential customer to an actual one. The conversion
rate of the hotel is high which makes it possible to grow further (Armstrong, et al 2015).
Some of the ways through which the hotel convert a potential customer in to actual
one are stated below
Blogging
The company appointed professional bloggers to write business tag lines to attract
more customers.
Lead generation.
The sales team of the hotel act very effectively to generate more leads from the
market.
Making calls
The sales personnel also make calls by collecting data from the market and try to
attract clients.

7PARTNERSHIP WITH HAZELTON HOTEL
Part c
The four features that lead to the growth of the sales figure of the hotel.
High quality of food
The quality and the standard of the foods that are provided by the hotel is very high
which attract more customers to stay in the hotel. Beside standard, the foods are prepared by
maintaining all the factors that are related with the hygiene. The foods that are served are best
in quality and at the same time, these are very safe to consume (Darko, Mills-Robertson and
Wireko-Manu 2015).
Comfortable rooms
The rooms are specious and at the same time have all the ingredients that fulfils all the
necessary requirements of the customers.
Room service facilities
The room service facilities are of high standard and is available 24*7. The staffs of
the hotel are very efficient and very well behaved that ensures that the customers never feels
that are treated badly and feel offended from the activities of the staffs (González-
Rodríguez,et al 2018).
View from the rooms and the hotel
A beautiful view of the lakes and the mountain can be seen from the rooms of the
hotel that makes it so popular among the customers.

8PARTNERSHIP WITH HAZELTON HOTEL
Part d
I feel that the sales department of the hotel industry plays the most essential role for
the growth of the hotel. The sales department are the face of the organisation it is they who
face the customers first and convince them to select the particular hotel. So the other
departments should have a strong bondage with the sales team (Hu 2016). The other
departments should inform all the activities of the hotel. The sales should be aware of all the
positives and negatives of the hotel. If they are kept aloof from what actually happening in
the internal environment of the hotel the it will become difficult for the sales department to
interact with the clients properly. So it is very essential for the hotel industry to interact with
the sales team on a continuous basis with the other departments to keep the business active
(Law, et al 2015).
Conclusion
Therefore, in conclusion it can be stated that it will be beneficial to go in partnership
relationship with the hotel. The hotel has managed to build up an effective sales funnel
system, which has made the hostel to attract more customers. Beside the location of the hotel
is also within 15 kms from the Hazelton hotel for which the hotel become eligible to meet the
basic criteria also.
References
Armstrong, G., Kotler, P., Buchwitz, L.A., Trifts, V. and Gaudet, D., 2015. Marketing: an
introduction.
Darko, S., Mills-Robertson, F.C. and Wireko-Manu, F.D., 2015. Evaluation of some hotel
kitchen staff on their knowledge on food safety and kitchen hygiene in the Kumasi
Metropolis.

9PARTNERSHIP WITH HAZELTON HOTEL
Gibbs, C., Guttentag, D., Gretzel, U., Yao, L. and Morton, J., 2018. Use of dynamic pricing
strategies by Airbnb hosts. International Journal of Contemporary Hospitality
Management, 30(1), pp.2-20.
González-Rodríguez, M.R., Jiménez-Caballero, J.L., Martín-Samper, R.C., Köseoglu, M.A.
and Okumus, F., 2018. Revisiting the link between business strategy and performance:
Evidence from hotels. International Journal of Hospitality Management, 72, pp.21-31.
Hu, Y.N., 2016. Research on the application of fault tree analysis for building fire safety of
hotels. Procedia Engineering, 135, pp.524-530.
Kadge, S., Khan, U., Thange, A., Mulla, S. and Gupta, H., 2016. Sales and Invoice
Management System with Analysis of Customer Behaviour. International Journal of
Computer Applications, 136(10), pp.1-7.
Law, R., Leung, R., Lo, A., Leung, D. and Fong, L.H.N., 2015. Distribution channel in
hospitality and tourism: revisiting disintermediation from the perspectives of hotels and travel
agencies. International Journal of Contemporary Hospitality Management, 27(3), pp.431-
452.
Lu, C., Berchoux, C., Marek, M.W. and Chen, B., 2015. Service quality and customer
satisfaction: qualitative research implications for luxury hotels. International Journal of
Culture, Tourism and Hospitality Research, 9(2), pp.168-182.