Comprehensive Analysis of the Hazev Restaurant in Hospitality Industry

This report provides a comprehensive analysis of the Hazev Restaurant, a UK-based establishment founded in 1999. The study begins with an introduction to the hospitality industry and the restaurant itself. It then proceeds with a PESTLE analysis, examining the political, economic, technological, legal, social, and environmental factors influencing the restaurant's operations. A SWOT analysis is also conducted to assess the restaurant's internal strengths, weaknesses, opportunities, and threats. The report further appraises the implications of current and potential trends in the hospitality industry, such as the use of technology, trending foods, online food services, and waste reduction strategies, and concludes with a summary of findings and references.

Contemporary Hospitality
Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 3.................................................................................................................................................3
PESTLE analysis of the hospitality industry...............................................................................3
SWOT analysis of hospitality industry .......................................................................................4
LO 4.................................................................................................................................................5
Appraising the implication of current and potential trends in the hospitality industry...............5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The hospitality industry refers to those business organization that are concerned with the
providing services to the customers. Mainly range of hotels and services are covered under the
list of hospitality industry. The Hazev restaurant is a UK based restaurant which was found in the
1999 by Mr. Onder Sahan. The present study includes a brief review of various internal external
factors having effect over the business of the restaurant. Further the study also provides an
analysis of numerous current and potential trends of the hospitality industry which may affect the
business of the overall hospitality industry.
LO 3
PESTLE analysis of the hospitality industry
PESTLE analysis helps a business in analyzing various external factors of the business
that can effect the business operations of the company. PESTLE analysis of the Hazev restaurant
is as under:
Political factors:
A restaurant business gets too much affected by the political factors of the country. The
political changes result in changing the regulations and rules applicable over the business. Due to
such changes the restaurant also needed to change its policies and procedures accordingly (Arif
and Hossin, 2016). Frequent change in the policies and procedure of the business may result in
reduction in the efficiency of the business. In this regard this factor have influence over the
Hazev restaurant.
Economical factors:
These factors include the inflation rate, spending power of customers, saving rates in the
country, etc. these factors affects the sale of restaurant. In case the saving rate of the population
is high, it would result in enhancing the spending power of the customers and sales of the Hazev
restaurant as well. On the other hand the increase in the inflation will have a negative effect over
the sales and the profitability of the company.
Technological factors:
In present time, no business is being non effected by the influenced by the technological
factors. Being a restaurant, the Hazev also have majorly influenced by the technological factors.
If the company does not innovate its business operations like taking online orders from the
customers and making them food available at their home, the business would lose its customers.
Therefore, the restaurant also needs to influence its business as per the technological changes in
the market.

Legal factors
The legal factors include the rules, laws and regulations of the country. As these are
applicable over each person of the country, this factor also influence the hospitality industry. In
case, any of the activity is performed by the Hazev restaurant against the rules of the country, it
would result in attracting penal provisions towards the restaurant.
Social factors:
The social factors include the culture of the country. The culture directly effects the taste
and preference of the population which largely effect each business organization. The Hazev
restaurant also gets effected by this factor, as it has to set its menu, interior design, types of food
provided to the customers needs to be as per the taste and preference of the customers.
Environmental factors
Environmental factors includes the weather and seasonal conditions of the country. A
hospitality industry have huge effect of this factor (Dobberstein and et.al., 2017). for example,
the Hazev restaurant needs to add new dishes in the menu as per the season of the country. It
would result in increasing the sale, customer attraction and profitability of the business.
From the above PESTLE analysis, it can be analyzed that a Hazev restaurant being
business of hospitality industry gets largly effected through various external factors. Although,
these factors can not be controlled by the restaurant, but it can develop strong strategies as tlo
reduce or eliminate the impact of these factors over it.
SWOT analysis of hospitality industry
For the purpose of analyzing the impact over various internal factors, the business can do
SWOT analysis of its business operations. Impact of theses factors can be controlled by the
hospitality industry as these are under controlled by a business organization.
The SWOT analysis can be done as under:
Strengths : Being a part of hospitality industry, the Hazev restaurant have following strengths:
 The location chosen by the restaurant helps the restaurant in attracting a large amount of
customers towards it.
 Being a multi cousin restaurant, it has an ability to attract each type of customers.
 The restaurant has employed professional workers through which it can provide better
services to the customers.
 Technological advancement is the greatest strength of it.
Weakness:

 Employing numerous professional workers has increased the cost of the company.
 The restaurant has failed to maintain coordination among the employees.
 Management and forecasting of the food s not proper (Kuo, Chen and Tseng, 2017). It
has resulted in enhancement of mismanagement in the business.
Opportunity
 By providing a better management of the restaurant, the company can enhance its
efficiency of working.
 Being a old restaurant, it has a well established brand equity in the market.
 Technological development can also provide a huge benefit to the restaurant.
Threats
 Large amount of profit margin has enhanced the competition in the market.
 Mismanagement in the business may provide a huge loss to the company.
in this regard, it can be analyzed that there are numerous strengths and weaknesses of the
Hazev restaurant along with various opportunities and threats. With the proper management
and development of strong strategies, the restaurant can gain a huge profit in the near future.
LO 4
Appraising the implication of current and potential trends in the hospitality industry
Current and potential trends of the market have a major impact over type of each
business. Each company needs to implement amendments as per the trends in the business for the
purpose of sustain the in market for long time (2019 Restaurant Industry Trends: Shaping the
Future of Food, 2019).
In context to the hospitality industry, the Hazev restaurant needs to implement
amendments in the business with a view to retain the customers with the company for long time
and sustain in the market as well. In this regard, the restaurant is needed to conduct a market
research as to have a better understanding over the current and potential trends of the hospitality
industry.
With the help of trend analysis of the hospitality industry, the restaurant has analyzed the
following current and market trends in the hospitality industry:
 Use of the latest technology: As per the current trends, the Hazev restaurant has to
analyze the latest technology of the market, and innovate its business operations
accordingly (Ryan, 2015). For example, The company can innovate its way of serving its

customers. It can use the latest technological equipment like, use of robots, virtual
servicing facilities, etc. these would help the restaurant in retaining the customers with
the business and attracting the potential customers as well.
 The latest trending foods: Further, being a business that provides foods to the
customers, the Hazev restaurant needs to analyse the latest trending foods in the market.
The company needs to add more variety of food in the menu as per the change in taste of
the customers. For example, as in the current time, the population is becoming more
health conscious. In this order, the restaurant can increase the variety of healthy foods in
the menu so that the health conscious customers could attract towards it.
 Online food services: In the mean time, the trend of online ordering foods has been
increased. Therefore, the hospitality industry also have affected with this latest trend. For
instance, The Hazev restaurant needs to register itself as online trading store. It needs to
make the menu of the restaurant available at various online sources through which the
customers can order the food for themselves. In addition, it is also needed to provide a
home delivery facility for the online ordered foods.
 Reduction in food waste: Further, in the current time, the population has become more
aware about the wastage of foods. In this regard, the hospitality industries are also needed
to innovate their business operations as to reduce the wastage from the business (Liang
and et.al., 2017). It can be taken into consideration as a way to attract the customers
towards the company as well. The Hazev restaurant also needs to implement several
changes in its business operations accordingly. For example, the restaurant business can
implement a trend in the restaurant premises where the customers would be recommend
to put their remaining food at a specific place rather than putting them into the dustbin.
Those remaining foods could be served to the poor people. In this regard, the restaurant
business can prevent the wastage of food and attract the customers towards the company
as well.
From the above analysis it can be evaluated that the hospitality industry majorly gets
affected with the current and latest technological changes in the market.
CONCLUSION
From the analysis of above assignment, it can be analyzed that there are various internal
and external factors through which the business of the hospitality industries get affected. The
business can reduce the impact of these factors by developing appropriate strategies for the
business. The study has also concluded that the business of the hospitality industry have a
potential impact with the current and latest trends of the market. The Hazev restaurant needs to
implement the latest trends in the business so as to sustain in the market for a long run.

REFERENCES
Books and journals
Arif, T. M. H. and Hossin, M. Z., 2016. A comparative analysis of internal and external
environments between Hotel Hyatt, UK and Hotel The Cox Today, Cox’s Bazar,
Bangladesh. IOSR Journal of Humanities and Social Science. 21(6). pp.13-22.
Dobberstein, M. and et.al., 2017. DAYTA Marketing: Hospitality and Leisure.
Kuo, C. M., Chen, L. C. and Tseng, C. Y., 2017. Investigating an innovative service with
hospitality robots. International Journal of Contemporary Hospitality Management.
29(5). pp.1305-1321.
Liang, S. and et.al., 2017. The relevance of mobile tourism and information technology: an
analysis of recent trends and future research directions. Journal of Travel & Tourism
Marketing. 34(6). pp.732-748.
Ryan, C., 2015. Trends in hospitality management research: a personal reflection. International
Journal of Contemporary Hospitality Management. 27(3). pp.340-361.
Online
2019 Restaurant Industry Trends: Shaping the Future of Food. 2019. [ONLINE] Available
through <https://upserve.com/restaurant-insider/restaurant-industry-trends/>