This marketing research report, submitted by a student, analyzes the Australian market with a focus on household and family structures, crucial for real estate developers. The report follows the marketing research process, starting with defining the problem of understanding the Australian market for SKY HIGH Real Estate Developers. It then outlines the research design, utilizing a qualitative approach and secondary data from the Australian Bureau of Statistics (ABS). The report details data collection, including employment statistics, occupation breakdowns, industry analysis, and dwelling structures. Data analysis employs content analysis to assess population demographics, household sizes, and family structures, including the frequency of contact between children and non-custodial parents. The report concludes with recommendations for SKY HIGH Real Estate Developers, suggesting expert consultation and strategic alliances to capitalize on market trends. The report highlights the importance of understanding the needs of the Australian market for effective property planning and development.
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