Detailed Business Plan: Enterprise and Entrepreneurship - H+ Care

This report presents a comprehensive business plan for H+ Care, a service organization providing healthcare to elderly individuals. It includes an analysis of the target market using STP analysis, identifies key competitors such as Ashbourne Lodge Care Home and Breton Court, and assesses necessary skills for operation. The plan outlines a profit and loss forecast, explores funding sources like banks, angel investors, and crowdfunding, and details startup costs. Furthermore, it discusses the types of management information systems used to manage operations, highlighting the vision to improve customers' physical and mental health. The report concludes by emphasizing the importance of a business plan as a roadmap for organizational activities and decision-making.

Enterprise and
Entrepreneurship

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Preposed future business.............................................................................................................3
Identification of target customers................................................................................................3
Competitors of business..............................................................................................................4
Skills analysis..............................................................................................................................4
Profit and loss forecast................................................................................................................5
.....................................................................................................................................................7
Source of funds...........................................................................................................................7
Start up cost ................................................................................................................................7
Types of organisation management information system............................................................8
Vision of business ideas .............................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business plan refers to a write document which describe core acridities, objectives of
business and planning of company for attainment of these goals (Frederick, 2021). It concision
details of ways in business start up, define their objectives and layout of business that is written
on a roadmap for a organisation from financial operation as well as marketing viewpoint. This
project report includes description of proposed business plan, details about its products and
service, identification of target customers and competitors present in market. It also includes
analysis of skills required for purpose of conducting operation, profit and loss forecast of
company, source of funds in order to grow business. Moreover, it consist different plan for
purpose of tangible and intangible resources, types of management information system and
vision of business ideas.
TASK
Preposed future business
H+ Care is a service organisation which are providing their products and service to old
age people. It is service that is offering to aged people in order to keep them healthy as well as
safe. It is an organisation that provide different medical care to their customers and providing
them an environment where they feel good and that improve their health. There are different
types of problems to be faced by old age people and they require proper care (Ghani and
Mohammad, 2021). H+ care is providing these services to their customers which is important in
order to improve quality of life of these people. There is increasing demands of health care
services in UK for old age people due to which it increase importance of this business idea. It is a
new business concept which is providing benefits to people by improving their services. It is a
new business idea which has huge demand in market which will make it more popular in market.
Identification of target customers
STP Analysis
It is a three- step process that aids organisation in analysing and developing specific and
actionable marketing strategy. It is beneficial for an organisation as it concentrates on most
profitable part of business in order to fully exploit resources to grab opportunities (Götz, 2020).
In a nutshell, it means segmenting and targeting definite customer base and adjust positioning in
accordance to their desires and expectations. Market analyst of H Plus Care Ltd successfully

implements this analysis to target specified customer base which helps in avoiding unnecessary
costs in marketing and promotion. All components of STP analysis in relevance to H Plus Care
Ltd are discussed below: Segmentation- H Plus Care Ltd applied demographic segmenting practice according to
age of customers. As it is a care provider company its major segmenting customers is old
people. It provides care and other benefits to them as per their desires as well as
expectation. Targeting- It involves identifying and determining the most attractive segments (Hanák
and Grežo, 2020). H Plus Care Ltd targets a specified segment of consumers on basis of
easy reach and more profitability.
 Positioning- This step deals with position product and services differently so as gain
upper hand over competitors. H Plus Care Ltd adopted experiential positioning through
make a emotional connect with its customers.
Competitors of business
Competition is one of important aspect for a business as it create impact over profitability and
also on market share of company. Increasing competition in market does not allow business to
expand their market sharing and also create influence over prices of products. H+ care is one of
organisation which are providing effective services to their customers (Kiesel and Harkiolakis,
2021). There are various competitors in market of UK who are providing similar service to their
customers which create impact over business. There are different types of competitors that are
providing services includes Ashbourne Lodge care home, Breton Court, Marigold nursing home
and many more.
Skills analysis
Skills Self analysation Score by other
people
Skill Gap
Team working skill 8 7 1
Time management skill 7 6 1
Communication skill 6 6 -
Motivation skill 7 6 1

Decision making skill 7 6 1
There are different types of skills set to be require by a person in order to run their business in
market. In order to identify these skills, a person can conduct skill audit which is a analysis in
which comparison in made of cope given by a person to self and score given by other people. In
this communication skills helps a person to share information from one person to another in clear
words without any confusion (Masciocchi, 2020). Time management skill is one that is require
by a person for purpose of managing time a manner that helps them to complete a work in
effective manner. Team working skills is one that allow a person to coordinate with other people
for attainment of goals and objectives. All these skills are important for a person in order to
attain their goals and objectives.

Profit and loss forecast

Break Even Analysis

Source of funds
Various sources required to fund business in context to H Plus Care Ltd are as follows:
Banks- They provides loan in which a fixed amount of money is given to business that
has to be repaid with interest over specific period of time. In context to H Plus Care Ltd, they can
choose this source as bank offers lower interest rates.
Angel Investors- These are affluent individuals who invest in small businesses in small
denominations and receive equity stake of specific percentage in return (Souto and Rodríguez-
López, 2021). H Plus Care Ltd. can take help of these investors as they don't demand interest and
repayment.
Crowdfunding- It is practice of funding businesses by raising small denominations of
money from large number of people principally via the internet. H Plus Care Ltd can use this
source as it aids company in boosting their reputation as well as framing public image and
gaining audience engagement.
As per above analysis, H Plus Care Ltd should use crowdfunding as source of bringing
funds to business as it needs large amount for financing its operations and also wants to create
positive public image and increase its goodwill.
Start up cost
Starting a business require funds which is to be invested in different business activities. Business
also require various tangible and intangible resources for purpose of carry out their operation. In
order to start this business, business is investing around 30000£ that can be invested in different
resources and activities.

Types of organisation management information system
H+ care is an organisation which is providing heath care and medical care services to
their customers. In order to manage operation in their organisation, it is using different types of
management information system which are helping them for purpose of managing services in
their organisation in effective manner (Xu, 2020). There are different types of information
system are used in an organisation including process control, sales and marketing system,
management reporting system, inventory control, human resource system and many more.
Process control system is one of system which monitor different physical as well as industrial
process of business. Management reporting system is one that is designed for purpose of
operation and finance different level of management of company. Sales and marketing is one of
system that assist management for purpose of execution and tracking efficiency of company
related to sales and marketing functions. H+ care is an organisation that is using process control
system which is used for purpose of monitoring process of company.
Vision of business ideas
Vision of H+ care is to provide services to their customers in order to improve their physical as
well as metal health. This organisation is looking for improving health of people and make the

view this life in different ways. Aim of this organisation is to move their customers from illness
to fitness in order to live their life in better manner.
CONCLUSION
From above mentioned project report, it can be concluded that business plan is an
important document which is used by companies as it provide them road map about how
business activities are carrying out in an organisation. It is essential for many reason as it consist
important information of business and provide guidance of managers of company. In order to get
profit, business is depended on customers and in order to identify right target market, a
customers can conduct STP analysis. Competition is another factors that also create impact over
business of company. Competition in important as it create impact over profit of company. In
order to run business in market, it is essential for an entrepreneur to develop necessary skills like
time management skill, communication skill, problem solving skill and many more.

REFERENCES
Books and Journals
Frederick, W.A., 2021. FOR TOMORROW's LEADERS, A SOCIAL AGENDA IS AS
IMPORTANT AS A BUSINESS PLAN. Leader to Leader, 2021(100), pp.18-21.
Ghani, M.G.A. and Mohammad, N., 2021. The Integration of Logic Model in Business Plan
Simulation Approach for Effective Entrepreneurial Learning. Jurnal Pengurusan, 62.
Götz, J., 2020. Business Plan. In Seasonal Affective Disorder and Light Therapy (pp. 165-203).
Springer, Wiesbaden.
Hanák, R. and Grežo, M., 2020. The effect of entrepreneurial experience on the quality of a
business plan proposal in applying for angel investment. International Journal of
Entrepreneurial Venturing, 12(6), pp.617-647.
Kiesel, S. and Harkiolakis, N., 2021. Findings from 20 years of business plan competitions in
North-Bavaria. International Journal of Teaching and Case Studies, 12(1), pp.42-62.
Masciocchi, B., 2020. How to make a business plan. In Studies in Surface Science and
Catalysis (Vol. 179, pp. 465-484). Elsevier.
Souto, J.E. and Rodríguez-López, Á., 2021. Entrepreneurial learning in an experiential and
competences training context: A business plan in Bachelor thesis. The International
Journal of Management Education, 19(3), p.100513.
Xu, X., 2020. Compose the Business Plan. In Introduction to Entrepreneurship (pp. 139-163).
Springer, Singapore.