Holmes Institute - HS2031: Website Comparison Report (HCI) - T2 2019

This report provides a comparative analysis of two leading websites, BCF and Decibullz, focusing on human-computer interaction (HCI) principles. The report evaluates the websites based on user interface design, customer satisfaction, and overall user experience. It examines the front-end interfaces, back-end functionalities, and technical specifications, considering factors such as ease of navigation, product categorization, checkout processes, and customer service features. The report highlights the strengths and weaknesses of each website, including transaction methodologies, payment options, and user interface design. Recommendations are provided to enhance customer satisfaction and improve the overall user experience for both websites. The report concludes that while both websites have common features, there are differences in customer satisfaction related to their methodologies of transaction and user interface design, and suggests improvements to attract more customers and boost business.

Running head: COMPARING TWO LEADING WEBSITES
COMPARING TWO LEADING WEBSITES
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1COMPARING TWO LEADING WEBSITES
Table of Contents
1.0 Introduction..........................................................................................................................2
2.0 Discussion............................................................................................................................2
3.0 Recommendation..................................................................................................................5
4.0 Conclusion............................................................................................................................5
5.0 References............................................................................................................................6

2COMPARING TWO LEADING WEBSITES
1.0 Introduction
The main emphasis of this report is to deal with the overall comparison of the two
websites that are likely to be https://www.bcf.com.au/ and https://www.decibullz.com/. The
primary aim of this report is to deal with the critical evaluation as well as the assessment of
the websites, with the help of the customer satisfaction as prominent criteria. The overall
specifications such as the interface of the website, the back end part of the website and many
more will be evaluated in respect to the stated websites (Gaine and Monk, 2015). This will be
evaluated as per the targeted audiences that are trying to use the websites. The technical
specification of the website is also a major point that is highlighted in respect to the
evaluation of the websites.
2.0 Discussion
The stated website of BCF is depicted to be dealing with the business as well as
promotional event of the significant products of sportswear and sports gear that are associated
with different field of sports. The front interface of this website is stated to be very interactive
that provides its customers to an overview of the most popular products that are offered by
the websites. This overview is very much likely by the customers thus making a significant
attraction of new customers to the website. This emphasizes on the fact of the customer
attraction towards the website (Hasan, 2016). Thus, the significant overview of the website’s
interface builds a prominent interest of the customers to view as well as use the website for
checking out with the products that they desire to buy. The next significant point that is
adhered by the website to draw customers is depicted as the quick checkout option in regards
to the customers that are associated with the purchasing of the products from the website. The
categorisation of the products are done in such a manner that the customers visiting the
websites, avails an ease of access to each and every product that are searched by them and the

3COMPARING TWO LEADING WEBSITES
products that are to be availed by them (Schmutz, Sonderegger and Sauer, 2018). The overall
specifications of the products provided in the website are provided in a structured manner
along with the reviews of the previous customers which help the existing customers to buy
the relevant product with the trust as well as the believe that it will be effective to buy
(Kristensson et al., 2015). Moreover, if the customers are identified not to be satisfied with
the products that are purchased by them, are returned in an effective and ease of manner that
amplifies the customer satisfaction to continue purchase of product from the website (Chen
and Soo, 2018). There are also some other features that provides a great deal of satisfaction to
the customers such as the finding the address of a store, the feedback section that is provided
by the customers as well as contacting the customer service are duly provided in the front
page of the website. Thus, it tends to amplify the website experience to the customers. In
addition to this, the careers option is also provided in the front page that provides the relevant
information of the vacancies that are available in the depicted organization. The prominent
section that deals with the customer feedback as well as complaints are depicted to be one of
the important section that adheres the overall customer’s queries (Knowles et al., 2016). This
helps the customers to interact directly with the customer service of the website thus getting
importance, which further helps to build the trustworthy relationship among the organization
and the customers. The products that are being purchased by the customers in a regular basis
stays on the top of the search and it gets automatically recommended to the customers that are
finding products in the relevant category (Garett et al., 2016). Moreover, there is a login
facility provided to the customers that helps them to carry out the overall check out procedure
to be easy in respect to the shipping address as well as the transaction methods. The relevant
information once stored helps the customers to carry out the next transactions with just
selecting the options and not providing them every time. This tends to improve the customer

4COMPARING TWO LEADING WEBSITES
satisfaction in respect to the website as well as helping them to gain a potential advantage in
regards to the various websites associated in this field.
The next significant website of DECIBULLZ is stated to be dealing with the specific
category of audio items. These items are identified as headphones, headsets and other
relevant peripherals. The stated website are stated to provide a detailed and effective
overview of the products that are associated with the relevant category of audio items. The
interface of this website is stated to be very interactive in respect to the website that is
provided to the customers (Ou et al., 2015). The front overview of the website is stated to be
colourful as well as effective in terms of the attraction achieved by the customers. The overall
positions within the website are filled in accordance to the fact that the website becomes
much more interactive thus attracting more consumers. This website also possess a login
facility provided to the customers that significantly deals with the personal information of the
customers and easily helps them to checkout in respect to the overall purchase and transacting
with the items from the website (Følstad and Brandtzæg, 2017). The home page of the
website helps the customers to search the relevant products that they wish to buy. Some
significant and important facilities are provided within the home page of the website helps the
customers to easily carryout the overall important procedures, which will emphasize the
customer experience in respect to the website. The contact details of the overall consumers
are depicted as the significant feature provided by the website to its consumers.
Thus, the overall review of the above stated website deals with the significant two
websites that are likely to be of BCF and DECIBULLZ. The overall analysis of the websites
may depict that both the websites possess significant features that are common, however
there are certain difference in respect to the customer satisfaction as associated with the
website. The prominent difference is identified in respect to the methodologies of transaction.

5COMPARING TWO LEADING WEBSITES
3.0 Recommendation
The noteworthy website of DECIBULLZ provides their customers with two premium
methodologies of transaction that are Pay Pal as well as Amazon Pay. In regards to the fact
the website of BCF offers numerous types of transaction methodologies that are likely to be
stated as credit card and debit card payment that are related to Master Card, VISA, After Pay,
Pay pal and many more. His helps more customers to get attracted in respect to the fact of
carrying out transaction or purchase of products from the stated website. The next emphasis
is depicted as the warehouses that are present in different cities of both the organization that
emphasize the overall procedure of business thus amplifying customer satisfaction.
The first recommendation that can be made in respect to the website of DECIBULLZ
is the adherence of more payment methodologies, which will attract the customers to buy and
visit more products by the targeted customers.
The next recommendation may be stated as the up gradation of the user interface that
may attract more of the customers thus providing the overall satisfaction to the customers.
This will help the customers to visit the website more as well as the design must be simple so
that the customers will feel ease of access to the overall website.
4.0 Conclusion
Thus, the overall review of the two websites are depicted to be the critical assessment
of the positive as well as negative aspects in respect to both of them. The report also intends
to provide significant recommendations that may be adhered by the specific organizations,
which may increase the customer satisfaction of the targeted customers. Thus, it can be
concluded that the websites are stated to be the face of the depicted organization, and
adherence of the stated recommendations may amplify the business of both the organization

6COMPARING TWO LEADING WEBSITES
thus amplifying profit as well as provide effective services to the customers associated with
the organization.
5.0 References
Chen, C. and Soo, K.C., 2018, September. The Research on Human Engineering-based
Design of Website Interface of Smart Cellphone. In Journal of Physics: Conference Series
(Vol. 1098, No. 1, p. 012012). IOP Publishing.
Følstad, A. and Brandtzæg, P.B., 2017. Chatbots and the new world of HCI. interactions,
24(4), pp.38-42.
Gaines, B.R. and Monk, A.F., 2015. Cognitive Ergonomics: Understanding, Learning, and
Designing Human-Computer Interaction. Academic Press.
Garett, R., Chiu, J., Zhang, L. and Young, S.D., 2016. A literature review: website design and
user engagement. Online journal of communication and media technologies, 6(3), p.1.
Hasan, B., 2016. Perceived irritation in online shopping: The impact of website design
characteristics. Computers in Human Behavior, 54, pp.224-230.
Knowles, B., Clear, A.K., Mann, S., Blevis, E. and Håkansson, M., 2016, May. Design
patterns, principles, and strategies for sustainable HCI. In Proceedings of the 2016 CHI
Conference Extended Abstracts on Human Factors in Computing Systems (pp. 3581-3588).
ACM.
Kristensson, P.O., Bi, X., Howes, A., Oulasvirta, A., Murray-Smith, R., Thimbleby, H.,
Williamson, J. and Zhai, S., 2015. Principles, techniques and perspectives on optimization
and HCI.

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Ou, T.Y., Perng, C., Hsu, S.P. and Chiou, W.C., 2015. The usability evaluation of website
interface for mobile commerce website. International Journal of Networking and Virtual
Organisations, 15(2-3), pp.152-167.
Schmutz, S., Sonderegger, A. and Sauer, J., 2018. Effects of accessible website design on
nondisabled users: age and device as moderating factors. Ergonomics, 61(5), pp.697-709.