Holmes Institute - HS2031: HCI Website Analysis and Comparison

This report provides an in-depth analysis of two websites, BCF (Boating, Camping and Fishing) and Decibullz, focusing on Human-Computer Interaction (HCI) principles. The analysis covers various aspects of website design, including visual aesthetics, interaction design, and usability. The report examines the features of each website, such as the segmentation of products on BCF and the focus on a single product category on Decibullz. A comparison of the two websites highlights their strengths and weaknesses in terms of user experience, with recommendations for improvements, such as providing more informative pictures and incorporating audiovisual elements. The report references key concepts of HCI and provides insights into website design best practices, offering valuable information for improving user engagement and overall website effectiveness.

Human Computer Interaction

WEBSITE 1
Introduction
The main purpose of this report is to understand the concept of website designing. In this paper,
the discussion is made on the topic of website designing. It is required to analyze the website to
understand the concept of Web designing (Johnson, Lukaszewski, and Stone, 2017). In this
report, BCF and Decibullz are the websites that have been taken into consideration to analyze the
websites.
BCF stands the Boating, Camping and Fishing. It is an online shopping website of Boating,
Clothing and Apparel things. In the website, there are many brands that provide the similar
services to consumers with this website such as Lawrence, Shimano, Coleman, XTM and the
others. The homepage of website divided into different segments as per the specific category, sex
and age such as men, women, kids, footwear and clothes. The segmentation in the homepage of
the website helps the consumers to operate it easily and effectively. The website contains the
different images and pictures to attract the consumers towards their activities (BCF, 2019).
Decibullz is also an online shopping website that offers the earphone services to consumers. It
has been seen that the website provides only one type of services to consumers. There are only
four potions in the homepage of Website to helps the consumers to operate the website
effectively such as Hearing protection, headphones, explores and support. The main focus of this
websites is on the single type of product instead of variety of products with the different brands.
The website shows the videos with the pictures that help to attract the consumers towards it
services. The company promotes their services through social media application such as Insta,
twitter, Youtube, Facebook and the others (Decibulliz, 2019).
Features of Websites

WEBSITE 2
These websites are highly attractive as it helps to use the attractive designs and pictures to atttact
the large number of users towards the website. Both the website have different features which is
discussed below:
BCF
 BCF is the online store of products of Boating, Camping and Fishing.
 The website have different segments of products as per the different categories in age,
sex and needs such as Fishing, Boating, Camping, Watersports, brans, footwear, clothes
and Accessories.
 The website is divided into the sub segments for selling the product clothes, accessories
and footwear so that the users can easily search for their products.
 The website provides the various types of product related to camping, boating and fishing
with the different price rate.
 The website also has the option of location due to which the users can identify the near
store from which they get the services (Knowles, et. al, 2016).

WEBSITE 3
 The website also provides the offers under the segment of Gift idea. In the Gift idea
segment, the users can see the offers and discounts for them.
Decibullz
 The website mainly focuses on the same category of users as it sells only earphones and
headphones to users for their entertainment and uses.
 The website contains the pictures and video that is highly attractive and related to the
earphones and headphones. The pictures uses in the website describe the various uses of
earphones or headphones in the real life (Wu, and Wang, 2016).
 The website also shows the earphones that are provided by the website to its users with
all the product related information.
 Website shows the features and qualities of earphones and headphones by using the
navigators.
The arrows are used in the homepage of website to provides the more information to
users about the earphones and headphones.

WEBSITE 4
 The website also provides the login credential facility to users so that the users can track
their orders and wish list in the privacy.
 The option of add cart is useful for the users as they can add their demanded product in
their cart for the future purchase.
Comparison of Websites
Visual Aesthetics
As the Decibullz mainly focuses on the one product due to which its pictures and videos are
clearly represent the uses and features of earphones and headphones. But in the BCF website,
there are various products provided by the website which contains the various pictures due to
which the pictures are not clear. In the comparison of designs, it has been seen that Decibullz is
more attractive in designs as compare to BCF (Kalenderian, Walji, and Ramoni, 2015).
Interaction Design
Decibullz upload the pictures of earphones and headphones with the features and qualities to
provide the more information about the product to consumers. It has been seen that BCF website
also contains the pictures of selling product with the price rate but it contains the less information
about the product that is beneficial for users. Although, both the websites provides the real
information to users related to the website such as contact us, address, copyright and the others.
Decibullz provides the support segment as well in which the users can ask their question and the
other queries for effective operation. By comparing both the websites, it is observed that
Decibullz is more interactive as compare to the BCF website of Boating, Camping and Fishing
(Luke Murphy, 2018).

WEBSITE 5
Recommendations
Informative Pictures
As discussed above, it has been found that BCF website is less interactive as compare to
Decibullz website. It is also observed that BCF website has to provide the important information
instead of extra pictures so that users should aware about the websites and product such as
Decibullz Website. It is recommending that BCF has to upload the pictures with the features and
qualities to provide the important information to users.
Create Audiovisual Presence
It has been seen that both the websites does not use the audiovisual presence due to which the
users does not understand the pictures. Websites has to create an audiovisual presence in terms of
video with the audio so that the users understand the use of websites and the features and
qualities of product (Hellson, 2017).

WEBSITE 6
References
BCF. (2019) Come Us First. [online] Available From: https://www.decibullz.com/# [Accessed
8/09/19].
Decibulliz. (2019) About us. [online] Available From: https://www.bcf.com.au/ [Accessed
8/09/19].
Hellson, R. (2017) 5 Tips to Make Your Website Attractive. [online] Available From:
https://thenextweb.com/contributors/2017/06/06/5-tips-make-website-attractive/ [Accessed
8/09/19].
Johnson, R.D., Lukaszewski, K.M. and Stone, D.L. (2017) The Importance of the Interface
between Humans and Computers on the Effectiveness of eHRM. AIS Transactions on Human-
Computer Interaction, 9(1), pp.23-33.
Kalenderian, E., Walji, M. and Ramoni, R. (2015) Applying HCI principles in designing usable
systems for dentistry. In Cognitive Informatics for Biomedicine (pp. 189-213). Springer, Cham.
Knowles, B., Clear, A.K., Mann, S., Blevis, E. and Håkansson, M. (2016) Design patterns,
principles, and strategies for sustainable HCI. In Proceedings of the 2016 CHI Conference
Extended Abstracts on Human Factors in Computing Systems (pp. 3581-3588). ACM.
Luke Murphy. (2018) 5 Design Principles Of Human Computer Interaction. [online] Available
From: http://www.lukemurphy.info/5-design-principles-of-human-computer-interaction/
[Accessed 8/09/19].

WEBSITE 7
Wu, X. and Wang, C. (2016) Research on designing the official websites of trade shows based
on user experience. In Journal of Convention & Event Tourism (Vol. 17, No. 3, pp. 234-246).
Routledge.