Human-Computer Interaction: Website Evaluation Report (HS2031)

This report presents an in-depth evaluation of two websites, BCF and Decibullz, focusing on Human-Computer Interaction (HCI) principles. The report begins with an introduction to both websites, outlining their purpose and key features. It then delves into a discussion of the main features of each site, examining aspects such as user-friendliness, webpage speed, and navigation. The report then applies HCI design principles, including user-centered design, consistency, visual hierarchy, KISS principle, and clarity, to assess the strengths and weaknesses of each website. The evaluation includes a pretest analysis of navigation, identity, purpose and audience. Finally, the report concludes with recommendations for improvement and a summary of the findings, highlighting areas where each website excels and where it could enhance the user experience. The report uses Harvard referencing style and includes an appendix with snapshots of the websites.

Running Head: HUMAN COMPUTER INTERACTION 1
HUMAN-COMPUTER INTERACTION

HUMAN COMPUTER INTERACTION 2
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Main features...................................................................................................................................4
HCI DESIGN PRINCIPLES...........................................................................................................5
Recommendation and Conclusion...................................................................................................6
References........................................................................................................................................7
Appendix 1.......................................................................................................................................8
Snapshots of BCF website...............................................................................................................8
Sanpshots of Decibullz Webiste......................................................................................................9

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Introduction
BCF worked as an online store for those people who desire to get equipment for venture routine
as it could be associated with water sports, Boating, Camping, and Fishing. BCF has kept many
boating assets that could influence huge number of people to have services of this organization
named as boat motors, outfits for boating, fuels, Boat maintenance, and required oil (BCF, 2018).
This store has selected the watercolor for their online store as it made diverse image of the
organization among number of people. It would be imperative in keeping number of people on
websites and make sound atmosphere.
This website has considered all things which might be considered named as Tents, Camp
Furniture, Cooking utensils, and Bedding, and Gazebos. Further, it is examined that BCF has
entailed many brands named as Wanderer, Weber, and Engel. It is also illustrated that fishing is a
vital adventure act that could enable to influence huge number of adventures platform and
enables to attract a large number of people (Baecker, 2014). There are many fishing techniques
which might be considered by the organization named as spinning reel, round crab pot, and
spinning rod as it would enable to make the positive experience of people with this store. BCF
could also consider many lucrative brands named as Waeco, Evakool, Engel, Coleman, Daiwa,
Shimano, and Oztrail. It could also be imperative in improving the image of this organization
among people for their quality. The online store has an opportunity for helping the organization
to make positive experience with their clients.

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Apart from this, it is also illustrated that Decibullz is another website which provides earphones,
headphones, and custom molded earphones. Moreover, it is examined that the major region
covered by sites of shooting sports, music, manufacturing, and fitness. It will not be kept to only
earphones as well as their groups, different accessories also exist.
In the current era, earphones are usually used by the people in their daily lives and this website is
sheer for illustration of highly faithful earphones. The basic color of this websites is black as
well as white. It is designed over the web that reflects their delighted reflection. The web is also
related to common social media sites like Twitter, Facebook, and Instagram. In addition, it is
examined that this website could be imperative for offering earphones services.
Discussion
Main features
The key characteristics BCF website is that as it is designed by considering certain elements
named as user-friendly, speed of webpage, and navigation. It is examined that there are different
factors that are considered named as Camping, Watersports, 4WD & Caravan, Fishing, Clothing
and Footwear, and Boating. This section of sale is effective to maintain huge number of
consumers.

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It is also examined that websites are draw for influencing the attention of consumers towards
goods and services. In addition, it is evaluated that BCF is all about their colorful as well as
lively experience. Moreover, there are different payment tool which is practiced for determining
websites named as Master Card, ZIP, Pay Pal, and VISA (BCF, 2018).
It is also examined that the best characteristics of the web are their topmost icon to address store
that permits the facility to get the nearby store to buy the equipment. Further, the key

HUMAN COMPUTER INTERACTION 6
characteristics of Decibullz website are their simple policy in the organization by which the
consumer would be able to easily navigation as well as accessibility.
In addition, it is examined that visual hierarchy is one of the causes which could define
earphones attractiveness. In addition, it is also examined that sample are provided by the firm to
their consumers for attracting people towards products and services. It is effective for informing
the consumers towards the actual quality of goods and services. If the consumer discovers any
difficulty then they would be able to effectively reject products and services (Decibullz, 2017).
In addition, it is illustrated that there are certain factors that are effective in collecting depth
information towards research issue.
Moreover, it is examined that are imperative in collecting reliable information towards the
research issue. It could be imperative in reshaping earphones. It could be vital in meeting the
research task. It is also illustrated that websites could be imperative in reshaping icons that
affected to the organizational performance. This method could be imperative for making an
effective solution towards the organization. It would be supported by updating the performance
of consumers.

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HCI DESIGN PRINCIPLES
HCI design principles are sets determine for websites as well as identified web user edge values.
It is examined that the principles are listed that are followed by each websites named as user
cantered design, consistency, strong visual hierarchy, KISS (Keep it simple and stupid), and
Clarity (Mockplus, 2017). It is examined that the website might clear as well as user highlighted
design might be simply available by consumers. In addition, it is illustrated that the policy of the
firm could be simple as well as stupid that users could not control websites within the easiest
way. Further, the principle clarity conveying the data on clear basis to consumers is also one fo
the ability of the website.
In addition, it is also examined that under the KISS principle, it is essential web UP standard
plan. It is also examined that clients could consistently feel greater if they can manage something
(Mohr, et al., 2014). In addition, it is illustrated that clients capacities have immense different,
they are not web specialists and they could not completely understand the structure norms as
well as acts of web that the organization has planned. It is illustrated that websites could play an
imperative role in the meeting the purpose of organizational task.

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Moreover, visual chain of command is the key guideline of UI plan web as it might be
accomplished if the organization is requested to visual element on the screen that you ought to
have the capability to determine essential as well as optional information. In the recent business
era, both websites have using the principle of KISS that could be supported to make diverse
image of the organization which is clearly attempted by Decibullz (Choi, et al., 2014).
Recommendation and Conclusion
On the basis of the above interpretation, it can be summaries that both organizations have offered
different services to consumer. In this, it can be founded that Decibullz could consider clarity
and simplicity features while BCF has used visual hierarchy that could be imperative in getting a
favourable result. For improving the existing situation of BCF, organization might use lighter
colour on their portal. It can also be recommended that like Decibullz should use effective
content for effectively navigating smooth (Pavlovic and Fogarty, 2016).

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References
Baecker, R.M. ed., 2014. Readings in Human-Computer Interaction: toward the year 2000.
Elsevier.
BCF, (2018) Overview [Online] Available from https://www.bcf.com.au/ [Accessed on 6th
September 2019]
Choi, J.J., Kim, Y. and Kwak, S.S., 2014, August. The autonomy levels and the human
intervention levels of robots: The impact of robot types in human-robot interaction. The 23rd
IEEE International Symposium on Robot and Human Interactive Communication (pp. 1069-
1074). IEEE.
Clarke, J., Proudfoot, J., Whitton, A., Birch, M.R., Boyd, M., Parker, G., Manicavasagar, V.,
Hadzi-Pavlovic, D. and Fogarty, A., 2016. Therapeutic alliance with a fully automated mobile
phone and web-based intervention: secondary analysis of a randomized controlled trial. JMIR
mental health, 3(1), p.e10.
Decibullz, (2017) Overview [Online] Available from https://www.decibullz.com/ [Accessed on
6th September 2019]
Mockplus, (2017) How to Define Web User Interface Design Principle [Online] Available from
https://www.mockplus.com/blog/post/web-user-interface-design-principle [Accessed on 6th
September 2019]
Mohr, D.C., Schueller, S.M., Montague, E., Burns, M.N. and Rashidi, P., 2014. The behavioral
intervention technology model: an integrated conceptual and technological framework for
eHealth and mHealth interventions. Journal of medical Internet research, 16(6), p.e146.