Holmes Institute: HCI Website Analysis and Design Evaluation Report

This report provides an in-depth analysis of website design, focusing on Human Computer Interaction (HCI) principles. The report evaluates two websites, Rebel and Nick Scali, examining their design features, user interface elements, and adherence to HCI principles such as mental model and perc...Read More

Human Computer Interaction

WEBSITES 1
Introduction
In this report, the discussion is made on the concept of website deigning. In this paper, the
analysis will be done on the websites to understand the concept of development of attractive
websites. Rebel and Nick Scali are the two websites have been taken into consideration for the
analysis.
Rebel is the online shopping websites of fashion trends such as clothes, footwear, fitness, fangear
of various brands. The websites sell the products of various brands such as Nikes, Adidas, Under
Armour, Puma, Reebok and many other brands. The website divides in different segments as per
the gender so that the consumers can easily identify their products such as Women, Men, Kids,
and Clothing. In the websites, there are also other segments such as fitness, fangear, footwear
and sports equipment’s from which the consumers can easily find their products of sports. In the
segments there are small segments and section with the different names in which the products are
categorized in different products. The offers are mentioned as the main headings in the websites
(Rebel, 2019).
Nick Scali is online shopping websites of home furniture. In the websites, there are various
designs of furniture is available. In the website, there are five segmentations to help consumers
to order the product easily such as product, collection, track your order, contact and Find a
showroom. It is beneficial for the consumers that they can track their orders and check its status
and time to reach at them. The websites show all discounts as heading due to which the
consumers are getting aware about the offers provided by the online website (Nick Scali, 2019).
Features of Websites
Rebel

WEBSITES 2
 It has been seen the websites have different segments of clothes as per the categories such
as age, and sex such as women, men, kids.
 The website is design in sub segments for all sports equipment’ and clothes so that
consumer can easily identify the products (Powell, 2002).
 Website is designed attractively with the yellow or black colour. The segmentation are
highlight with the yellow color in bold words to attract the consumers.
 Search Option is also design as navigation so that the consumers can easily search the
product directly. It also contains the view cart option so that the consumers can add their
product as per their dream wish-list (Rebel, 2019).
 Pictures and designs were designed by keeping the demand of sports person in mind due
to which the consumers understand the main concept of website in the first impression.
 The homepage of website also contains all information to aware the consumers such as
brand name with the segmentation, sponsor, contact no. follow us and copyrights.
 In the Website, arrows are designed to navigate the consumers to use the website
appropriately and effectively.
 Homepage of Website also contains the login credential which is beneficial for the
consumers as the others cannot see their orders and they can take their order as secret
(Rebel, 2019).
Nick Scali
 The website is too attractive for the families as its sells the furniture to the consumers.
Pictures are designed with the wallpaper of nature in order to attract the consumers
towards their product.

WEBSITES 3
 In the homepage of the websites, different segments have been designed so that the first
time users or the other users can easily identify their product as per their choices (Powell,
2002).
 The homepage of website contains all the information which is necessary for the users to
trust the website such as copyright, customer services, social media applications.
 In the homepage, the website designs the video to promote the offers to enhance the
volume of sales of the furniture. The first time users can understand the main concept of
website for selling the product.
 There is automatic movement of wallpaper with the quotes and information so that the
consumers read and enjoy the services of website (Namin, Hamilton, and Rohm, 2017).
 Login credentials help the users to take their information secret from the others.
 The option of View Cart is shown on the website homepage from which the users have
the option to add their furniture in their demand list so that they purchase it in the coming
future (Nick Scali, 2019).
Comparison of Websites
There are three principles of HCI designs that helps to develop the website attractive and these
are discussed below:
Mental model principles
By comparing the website, it has been seen that the rebel website is more focuses on the demand
of users as the designs was designed as per the sports concept. As the main target of the website
are those users who wants to purchase the sports equipment that is why; the website is designed
to attract the users. Nick Scali website does not specifically target any category of consumer due

WEBSITES 4
to which it uses the natural wallpaper. As per this principle, rebel is more useful for the
consumers (Knowles, Clear, Mann, Blevis, and Håkansson, 2016).
Perceptual principles
The display of Nick Scali is more attractive in terms of designs and pictures but the clear
segmentation of product of Rebel helps the users to clarify the things quickly. The users can
easily understand the Rebel website to purchase the product (Kalenderian, Walji, and Ramoni,
2015).
In terms of similarity and confusion, Nick Scali website is clearer so that the users does not
confuse with the categories and options. Rebel has various and segments due to which the users
get confused in the options (Johnson, Lukaszewski, and Stone, 2017).
It can be said that both the websites are attractive in different manners. Nick Scali is more
attractive in terms of designs and clear segments. But Rebel is good in terms of target and
attractive pictures.
Recommendations
Remove Stocky Image
It is recommending that the website has to remove the stocky image and add the relative image.
The website has to use the effective images so that the users can easily understand the use of
websites as per the instruction given in image (Slack, and Brandon-Jones, 2018).
Create Unique Offering

WEBSITES 5
The website should be more creative with the unique features such as map for tracking order,
name of delivery person, shows the payment method, and the provide the chat options. It helps
the users to take more advantage of the websites (Wu, and Wang, 2016).

WEBSITES 6
References
Johnson, R.D., Lukaszewski, K.M. and Stone, D.L. (2017) The Importance of the Interface
between Humans and Computers on the Effectiveness of eHRM. AIS Transactions on Human-
Computer Interaction, 9(1), pp.23-33.
Kalenderian, E., Walji, M. and Ramoni, R. (2015) Applying HCI principles in designing usable
systems for dentistry. In Cognitive Informatics for Biomedicine (pp. 189-213). Springer, Cham.
Knowles, B., Clear, A.K., Mann, S., Blevis, E. and Håkansson, M. (2016). Design patterns,
principles, and strategies for sustainable HCI. In Proceedings of the 2016 CHI Conference
Extended Abstracts on Human Factors in Computing Systems (pp. 3581-3588). ACM.
Namin, A., Hamilton, M.L. and Rohm, A.J. (2017) Impact of message design on banner
advertising involvement and effectiveness: An empirical investigation. Journal of Marketing
Communications, pp.1-15.
Nick Scali. (2019) Nick Scali. [online] Available From: https://www.nickscali.com.au/
[Accessed 6/09/19].
Powell,T (2002) Web Design: The Complete Reference, 2nd Ed, Chapter 5,
http://webdesignref.com/chapters/ch05.htm
Rebel. (2019) Rebel. [online] Available From: https://www.rebelsport.com.au/womens
[Accessed 6/09/19].
Slack, N. and Brandon-Jones, A. (2018) Operations and process management: principles and
practice for strategic impact. Pearson UK.

WEBSITES 7
Wu, X. and Wang, C. (2016) Research on designing the official websites of trade shows based
on user experience. In Journal of Convention & Event Tourism (Vol. 17, No. 3, pp. 234-246).
Routledge.