Holmes Institute HS2031: Website Comparison and HCI Evaluation Report

This report provides a comprehensive comparison and contrast of two websites, BCF and Decibullz, using Human-Computer Interaction (HCI) principles. The report begins with an introduction, followed by a detailed discussion section that analyzes the design, user interface, and technical specifications of each website, focusing on how they attract and engage their target audiences. Key aspects such as website layout, checkout processes, payment options, and customer feedback mechanisms are critically examined. The report then offers specific recommendations for improving the user experience of each website, addressing issues such as interface attractiveness, payment methods, and the inclusion of features like chatbots. The conclusion summarizes the findings and emphasizes the importance of adhering to HCI principles to enhance customer satisfaction and business success. References to relevant academic sources are included to support the analysis.

Running head: COMPARE AND CONTRAST OF TWO WEBSITES USING HCI
COMPARE AND CONTRAST OF TWO WEBSITES USING HCI
Name of the student:
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1COMPARE AND CONTRAST OF TWO WEBSITES USING HCI
Table of Contents
1.0 Introduction..........................................................................................................................2
2.0 Discussion............................................................................................................................2
3.0 Recommendation..................................................................................................................5
4.0 Conclusion............................................................................................................................6
5.0 References............................................................................................................................7

2COMPARE AND CONTRAST OF TWO WEBSITES USING HCI
1.0 Introduction
The report will be dealing with the significant analysis as well as evaluation of the
two websites as provided. The significant websites that are to be evaluated in this report are
stated as https://www.bcf.com.au/ and https://www.decibullz.com/ . This websites will be
critically assessed thus providing advanced knowledge in regards to their attraction towards
the targeted customers. This report will deal with the effective specifications of both the
websites that will put a significant emphasis on the targeted audiences of the consumers. The
overall evaluation of the website in regards to their design as well technical specifications
will be analysed in the further sections of this report.
2.0 Discussion
The first significant website of BCF deals with the promotion as well as business of
mostly sportswear as well as sports gear in regards to the field of various sports. The website
provides a quick overview of certain products that are being provided by the organization.
This quick overview tends to help the customers with the significant knowledge of the most
purchased products as well as best quality products present in the website. Thus the website
tends to amplify the customers attraction by providing an overview of the overall
requirements that are needed by them (Shneiderman et al., 2016). Moreover, the website also
possesses a quick checkout and payment mode facility that helps the organization to execute
their business process with the potential customers. The website also provides their customers
with an ease of access to the products that they are shopping as well as the brand of the
products that the customers intend to shop. The organization also provides an ease of access
to the related products from the initial search of the products by the customers. In addition to
this, the easy return policy via the website is of a significant importance that is provided by
the organization to its customers (Card, 2018). The quick options such as locating the store,

3COMPARE AND CONTRAST OF TWO WEBSITES USING HCI
the careers option, the customer feedback option as well as the social media handles are also
provided in the homepage that helps the customers to easily handle the services as provided
by the organization. The helpline number of the website in regards to any query regarding the
products is also provided in the home page of the organization (Haddadi, 2016). Thus, the
organization intends to provide its customers with a great range of facilities that will enhance
the customer shopping experience as well as amplify the customer satisfaction associated
with the organization. The most popular types of sportswear and accessories that is being
purchased by the relevant customers are depicted to be provided the home page only that
helps the customers with the ease of search the products as provided by the organization
(Kim, 2015). The organization also provide a facility of Gift pay to the customers that
frequently purchase goods as well as it facilitates the customers to gift some purchase
vouchers which can be redeemed while the customer buys a product. The login facility of the
website provides the customer with the faster checking out option as the shipping addresses
as well as the payment methods are kept saved in the customer’s account (Wobbrock and
Kientz, 2016). This helps the customers to add the shipping address by an easy tap method.
There is also a sort facility of the products with the help of the alphabets that significantly
improves the searching procedure of the products associated with the website. This amplifies
the customer experience thus helping them to find the product easily, which they are looking
for.
The next website in respect to the organization of DECIBULLZ deals with the
business of the audio headphones as well as peripherals related with ear. The website
provides an easy overview of the products provided by the organization thus adhering the
significant type of using the products. The significant overview of the website is depicted to
be very attractive in terms of the interface that is being provided to the customers. The
website is very colourful and none of the position of the website is left vacant thus meeting

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up with the overall expectations of the customers. This also possesses a login facility
provided to the customers that helps them to quickly select the products as well as check out
with the same thus making the payments in an easy manner. The significant usage of the
home page by the website, which defines the positive things about the products, helps the
customer to find the specified product in the home page only (Issa and Isaias, 2016). The
homepage in an overall manner helps to amplify the customer’s success thus adhering the
overall insights of the product associated in the website. Moreover, the home page also
delivers a great range of facilities such as signing up for the newsletter which will provide
updates about the product from time to time to the registered users. The contact of the
organization is significantly provided in the organization thus amplifying the business
relationship of the organization with the customers (Bunch et al., 2015). The story of the
overall organization is just a tap away, which can be accessed right from the home page of
the website. Some of the effective customer’s feedback are also provided within the
homepage of the organization thus amplifying the business of the organization (Shitkova et
al., 2015).
Thus, the above mentioned review in accordance to the stated websites are depicted to
put out many differences which make the DECIBULLZ website to be much efficient and
customer attracted rather than BCF. Moreover, the website of DECIBULLZ provides two
enhanced methodologies of transaction that is the Pay Pal and Amazon Pay, whereas the
website of BCF provides a great range of payment options such as payment by credit card
related to VISA, Master Card, Pay pal, After Pay and many more. This enhances the
customers shopping experiences as it opens a great range of payment methods thus helping
them to shop easily and check out effectively. The presence of the warehouses of both the
organizations in various localities will help the organization to increase their customer
strength as well as enhance their business in respect to their profit.

5COMPARE AND CONTRAST OF TWO WEBSITES USING HCI
3.0 Recommendation
The first significant recommendation in respect to the organization of BCF is depicted
as the overall interface of the website should be much more attractive, which may require the
addition of more images as well as some colours to the vacant spaces on the website. This
will amplify the customers experience as well as attract new customers to their r website.
Moreover there should be an online chat bot, which may help in getting the product that is
being searched by the customers (Jiang et al., 2016). This will definitely help the older
customers as well as increase the potential number of customers visiting the webpage. The
age group of the customers that will be visiting the webpage must also be adhered by the
management of the organization, which will help the organization to keep a track of the
purchases of the specific products by the significant age group of the customers.
The next recommendation will be carried out for the website of DECIBULLZ where
the significant flaw is identified as the limited number of payment methodology for the
products purchased from this website. There are only two payment methodology adhered by
the website which primarily restricts the number of users to buy the products from the
website who does not possess payment methods rather than this two (Hermann, Pentek and
Otto, 2016). Thus, the payment methodology must be increased in this website so that it can
adhere more customers thus amplifying the business of the organization. In addition to this,
the interface of the website is quite attractive, which provides the customers with the ease of
access to the overall products present on the website. Moreover, the presence of chat bot also
seems to be missing. This must be applied by the organization to provide effective services to
the customers associated with the organization.

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4.0 Conclusion
Thus the overall comparison and contrast of the projected two websites depicts that
there are some flaws present within them in respect to the human computer interaction
methodologies presented by the organization to their customers. In respect to this, the
significant recommendations are also provided that intends to make the website much more
attractive to its potential customers. Thus, it may be concluded that, adhering the
recommendations the websites will amplify their existence in the industry thus providing
effective services to their customers. This will help the customers with a great range of profit
as well as business all the year round.

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5.0 References
Bunch, L., Bradshaw, J.M., Hoffman, R.R. and Johnson, M., 2015. Principles for human-
centered interaction design, part 2: Can humans and machines think together?. IEEE
Intelligent Systems, 30(3), pp.68-75.
Card, S.K., 2018. The psychology of human-computer interaction. Crc Press.
Haddadi, H., 2016. Human-data interaction. Encyclopedia of Human Computer Interaction.
Hermann, M., Pentek, T. and Otto, B., 2016, January. Design principles for industrie 4.0
scenarios. In 2016 49th Hawaii international conference on system sciences (HICSS) (pp.
3928-3937). IEEE.
Issa, T. and Isaias, P., 2016. Promoting human-computer interaction and usability guidelines
and principles through reflective journal assessment. In Web Design and Development:
Concepts, Methodologies, Tools, and Applications (pp. 1706-1726). IGI Global.
Jiang, Z., Wang, W., Tan, B.C. and Yu, J., 2016. The determinants and impacts of aesthetics
in users’ first interaction with websites. Journal of Management Information Systems, 33(1),
pp.229-259.
Kim, G.J., 2015. Human–Computer Interaction: Fundamentals and Practice. Auerbach
Publications.
Shitkova, M., Holler, J., Heide, T., Clever, N. and Becker, J., 2015, March. Towards
Usability Guidelines for Mobile Websites and Applications. In Wirtschaftsinformatik (pp.
1603-1617).

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Shneiderman, B., Plaisant, C., Cohen, M., Jacobs, S., Elmqvist, N. and Diakopoulos, N.,
2016. Designing the user interface: strategies for effective human-computer interaction.
Pearson.
Wobbrock, J.O. and Kientz, J.A., 2016. Research contributions in human-computer
interaction. interactions, 23(3), pp.38-44.