Business Website Development Project for Hosted Desktop Solutions

This project focuses on the development of a business website for Hosted Desktop Solutions (HDS), a small IT company. The assignment begins with an analysis of HDS's current situation, including its IT infrastructure, organizational structure, and strategic needs. The student, acting as the Chief Information Officer (CIO), is tasked with addressing internal IT constraints and issues to enable sustainable growth. The project outlines the strategic and operational needs for the website, including detailed specifications, a business plan, and risk assessment. It covers various aspects like project management, stakeholder analysis, and communication processes, with the ultimate goal of creating an innovative and interactive website that improves HDS's business operations and client interactions. The project emphasizes the importance of aligning the website with industry standards, legislation, and the company's overall business goals, which includes improving the efficiency and effectiveness of HDS's operations.

Running head: BUILD A BUSINESS WEBSITE
Build a Business Website
Name of the Student
Name of the University
Authors note

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Table of Contents
1. Introduction..................................................................................................................................4
1.1 About Business Analysis.......................................................................................................4
1.2 The position of HDS in the IT Industry.................................................................................5
1.3 Case Study.............................................................................................................................6
1.4 My Role.................................................................................................................................7
2. Specifications...............................................................................................................................8
2.1 Strategic and operational need of the project........................................................................8
2.2 Project’s strategic context and requirements.........................................................................9
2.3 Business plan.........................................................................................................................9
2.4 Impact of legislation and industry codes and standards......................................................10
2.5 Risk assessment and risk management plan........................................................................10
2.6 Precise specifications...........................................................................................................12
2.7 Project budget......................................................................................................................12
2.8 Required skills for project completion................................................................................13
2.9 Project timeline, schedules and critical path........................................................................14
2.10 Consultation process..........................................................................................................15
2.11 Project team members........................................................................................................15
2.12 Effective communication process......................................................................................15
2.13 Reporting processes for team members.............................................................................16

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2.14 Project management tools and methodologies..................................................................16
2.15 Review and modify............................................................................................................16
2.16 Key indicators performance...............................................................................................17
2.17 Stakeholder analysis..........................................................................................................18
2.18 Strengths and weaknesses of project plan.........................................................................18
2.19 Strategic impact of the project...........................................................................................19
3. CONCLUSION..........................................................................................................................19
4. Bibliography..............................................................................................................................20

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1. Introduction
1.1 About Business Analysis
Business Analyst is an advisory role which has the responsibility for investigating and
analysing business situations, identifying and evaluating options for improving business systems,
elaborating and defining requirements and ensuring the effective implementation and use of
information systems in line with the needs of the business.
Some business analysis roles extend into other areas such as strategy implementation,
business case production, benefits realisation, specification of IT requirements.
A good business analyst can make the difference between a poor and a great investment
in business and IT improvements. A good Business Analyst must have some competencies such
as good personal qualities, great business knowledge and professional techniques.
The personal qualities are the skills and characteristics that are useful for a business
analyst. These can be explained as communication, relationship building, influencing, team
working, political awareness, analytical skills and critical thinking, attention to detail, problem-
solving, leadership, self-belief and professional development.
Business Knowledge is an essential as a background and foundation for the business
analyst’s work. The essentials of business knowledge can be explained by business finance,
business case development, domain knowledge, subject matter expertise, principles of
information technology, organisation structures, supplier management and business architecture.
The professional techniques can be considered with the following skills: Project
management, strategy analysis, stakeholder analysis and management, investigation techniques,

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requirements engineering, business modelling, data modelling, gap analysis, facilitation skills,
portfolio management, benefits management and agile thinking.
1.2 The position of HDS in the IT Industry
HDS is a small full-service company located in the Sydney IT hub of North Ryde. It will
install hardware, software, configure and manage systems, create websites, intranets and
extranets. Clients currently come from design companies and other individual companies who do
not see a need to internally manage their IT infrastructure as it is not a core result area.
The company is still delivering some hosted services from equipment within the
premises. As well as developing open source solutions for clients, the company has also started
to develop and deploy its own applications.
The company is undergoing significant growth as "cloud" computing is becoming more
acceptable, and affordable, for businesses small and large.
The company has identified significant opportunities to expand the depth and breadth of
its "cloud" computing services, particularly into the education sector. These services are
expected to increase revenues from current customers, increase the company's market share, and
create opportunities to enter other markets.
However, other larger more well-known competitors are also making inroads into these
markets. While these companies do not offer the same level of high quality customer service that
HDS is renowned for, they can offer very competitive pricing, and are often preferred by the
bigger customers that HDS is trying secure. HDS still operates under a "small family business"
culture. Roles and responsibilities are ill-defined. Strategic planning is ad hoc at best.

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1.3 Case Study
I have been hired as the Chief Information Officer (CIO) for a small company "Hosted
Desktop Solutions" (HDS), which provides hosted "open-source" IT solutions to small and
medium sized businesses. Due to internal IT constraints and issues, the founders, Bob and Jeff
have asked you to undertake a thorough business IT analysis and to suggest solutions to resolve
these constraints and issues.
HDS was started by Jeff and Bob, with a laptop each, and not much else! While they
have devoted time and effort to meeting their clients’ IT needs, their own IT infrastructure has
become an ad-hoc affair unable to meet the demands of current growth.
Networking capacity is underdone, with one 4-year-old server being used for networking,
storage, file sharing, as well as some legacy hosted applications for customers. The server box
lacks sufficient processing power or RAM, and the server set-up has become unstable over the
years, as the founders and the senior technician implement quick remedies when something goes
wrong. Staff computers are becoming old, with a messy jumble of hardware, operating systems,
and software versions. Email is hosted through Google Apps, and the website is externally
hosted.
Customer management systems are also a mix of paper based and Excel files from the
company’s beginnings, together with an initial but undeveloped CRM system. Mistakes with
customer’s records are inevitable because of the mix of systems. Telephony has also become
inadequate. As well, helpdesk email monitoring and response management is under increasing
pressure. While many of the hosting services supplied to customers are externally hosted, older

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clients are still managed using the company's own IT. Most client IT system monitoring and
maintenance is still undertaken through internal IT.
There is a separate application development “box”, however, but as with other systems it
is not being optimally maintained and application development has slowed significantly.
It is a classic case of a small owner-operated business, where the hands-on approach of
the founders is no longer capable of managing all arising issues. As the company grows, amidst
whatever organisational systems are in place, company operations can no longer be effectively
managed. For example, Bob and Jeff used to look after all internal IT but when the senior
technician was employed he was given the task of managing internal IT. However, with
customer growth, all 3 are often out of the office on a daily basis, so who does internal IT fixes,
and when these are done is unclear and unsystematic.
1.4 My Role
This case study will focus on improving HDS as a business in general however I will be
focusing on a sub project on this assessment: IT Focussed Business Analysis. How to fix the
internal issues with the administrative staff and stakeholders will be one of the major topics.
I, as the new Chief Information Officer, will have key internal and external strategic,
tactical, and operational responsibilities to help enable the business to manage growth
sustainably. The role is primarily focused on:
 Alleviating some of Bob's and Jeff's tactical and operational decision making
 Managing internal operations across all areas
 Contributing to IT deployment into larger companies

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 Contributing to application development
 Assisting the founders with strategic planning
The idea is to give Bob and Jeff the opportunity:
 To focus on internal strategic activities to enable the business to continue to grow and
innovate while still maintaining a culture that is caring and supportive, as well as
effective and efficient.
 To focus on strategic activities to take advantage of industry developments and
favourable market opportunities/conditions
 To focus on the application development strategy which is often delayed and interrupted
by new, larger, and ever-increasing service delivery requirements that only the founders
currently have the experience to efficiently and effectively manage initially.
2. Specifications
2.1 Strategic and operational need of the project
The strategic and operational need of the project is to design and develop an updated and
enthusiastic website that has functionality to provide benefits for the Hosted Desktop Solutions.
The Hosted Desktop Solutions is outdated and it needs to be reconfigured to make it more
interesting and interactive. The project requires building an innovative and creative website for
Hosted Desktop Solutions. This is required as the company is small-medium enterprise that
wants to transform from outdated website to an innovative website. This will need to have
accurate details of the company and its working that will the company to promote in an effective
way. The requirement of the project is to build website that can minimize the efforts of the

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company manually and users get all the information at one place. The home page, other pages,
contacts us, about us and site map and technical description are the requirement for the company.
2.2 Project’s strategic context and requirements
The project’s strategic context and requirements are to provide an innovative and
interactive website. The major requirements are analysing human resources, knowledge
management, organizational planning, organizational budget and revenue. The roles and
responsibilities of team members involved with the project are analysed. The project’s strategic
context is to design and develop a better Information Technology management for Hosted
Desktop Solutions. The website should provide a customizable solution for the users to provide
interactive activities for them. It will also help to provide the staff of Hosted Desktop Solutions
to maintain and manage the company details through the website. The user’s requires website to
have easy navigations and simplified interface to access the website. This will help users to
freely access the website to understand the company principles, working and norms. Therefore,
these requirements will help Hosted Desktop Solutions to have better interactions among users
and staff.
2.3 Business plan
The business plan of Hosted Desktop Solution is to provide a creative and innovative
website for the company. The Hosted Desktop Solution is to provide an analysis of website
based on the company’s requirement to build a website. The business plan consists of outlining
of the requirements needed to build website for the company. The business model should be
developed where it should comprise of services that the website will provide. The marketing
strategies should be determined to know how the website will achieve sales and revenue through

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the website. The competitors should be kept in mind while planning to build website as it will
help to design and build a website that it will be user interactive and attract clients. The human
resources needed to build the website must be analysed as it will help to understand who are
responsible for handling which part of website. The financial projections must be created that
will help to acknowledge the revenue cycle of Hosted Desktop Solutions. The business plan will
help to build the website efficiently and effectively to benefit the company.
2.4 Impact of legislation and industry codes and standards
The legislation, industry codes and standards required to build a website are as follows.
The legislation for the project is that Hosted Desktop Solutions must provide the same
information that it has provided on other websites. The industry codes and standards for the
project is to build the website according to the norms and regulations of the company and not
violating the government laws. The impact of legislation, industry codes and standards on
development of website for Hosted desktop Solutions is that it will help to maintain the integrity
of the website. It will help to manage and maintain website as per the requirement of the
company and its clients. This will help to build the website under the law that can prevent further
complications in terms of rules and regulations. Thus the legislation and industry codes and
standards impact positively to build a website for the company.
2.5 Risk assessment and risk management plan
The risks assessment and risk management plan involved to develop website for Hosted
Desktop Solutions are as follows.
Content- The improper structured content leads to improper understanding for the users. This
can be managed through proper structuring of content prior and after testing of content.

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Presentation- The difficulty in operating and complexity in the website poses risks. This risk
can be managed by presenting the entire structure in a proper manner where the relevant content
is only displayed in front for easy access of users.
Navigation- The difficulty in navigating and information contained in the website are too large.
This risk can be managed by providing navigation that is easy to handle and information must be
limited to as per the requirement. The users want to understand the company and its working in a
detailed and short form.
Social context- The difficulty in defining the content and its functional requirements poses risks.
The management for this risk is to manage the contents that are unique and not similar to any of
its competitor’s content.
Natural context- The time and location involved with website to access the applications cannot
be predicted and user’s expectations to access the applications at right time. The risks can be
managed by updating of time automatically in the website.
Technical Infrastructure- The prediction of operational environment is hard and used
components are immature. This risk can be manage
Development team- The concerns regarding safety, reliability and security of developing
website pose risks. The other risks are using advanced technologies that are not properly known.
This risk can be managed through improving safety and security at each layer in developing a
website.
Integration- The involvement of several suppliers involved in the project development and poor
legacy systems poses risks in website development. This risk can be managed by managing all

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the suppliers by separating them as per their requirement in website development. The legacy
systems can be updated regularly.
2.6 Precise specifications
The precise specifications for the website development are as follows. The first
specification for website development is designing or redesigning of website for the company.
The meeting of expectations with staff and users for the website development is required to
execute the development phase of website. The third specification is providing general
information such as contact us page, home page, about us page and other pages to develop
website. The fourth specification is determining type, structure and dynamics for development of
the project that helps to achieve the website development according to the requirements of the
organization. The fifth specification is functionality involved with the website development that
helps in accessing the website after its development. The sixth specification is budget that is
important specification as budget helps to identify how the website will be planned, developed
and executed. The seventh specification is deadline that helps to understand the time schedule
under which the project will be developed and executed.
2.7 Project budget
The project budget is defined initially when planning of website development is done. In
this phase, the project budget is determined as per the following consideration of aspects. The
first consideration is determining the business goals according to which the budget is defined.
The second consideration is type of website that helps to determine budget according to the level
and standard of project. The third consideration is requirements for design and technology that
helps to determine the budget of the project development. The fourth consideration is website