Health Promotion Program Report: Alcohol Consumption in Adolescents

This report details a health promotion program designed to address the issue of alcohol consumption among adolescents, particularly in the Queensland region of Australia. The program aims to raise awareness about responsible alcohol intake, focusing on the negative health impacts and the influence of peer pressure. It includes a program logic model outlining the vision, aims, objectives, and expected outcomes. The implementation plan details activities conducted over a six-week period, including identifying the target audience, implementing an evaluation plan, and monitoring the group. The evaluation plan assesses the program's execution, reach, and impact on participants, along with reports and findings. The report also addresses the sustainability plan and reflects on the experience, highlighting both positive and negative aspects, as well as lessons learned. References to relevant literature are provided.

Running Head: HEALTH PREVENTION AND PROMOTION
HEALTH PREVENTION AND PROMOTION
Name of the Student
Name of the University
Author Note

1HEALTH PREVENTION AND PROMOTION
Table of Contents
Overview of the programme..........................................................................................2
Programme Logic Model...............................................................................................2
Implementation and Action Plan....................................................................................4
Evaluation Plan..............................................................................................................4
Reports and Findings......................................................................................................6
Sustainability Plan..........................................................................................................7
Reflection.......................................................................................................................7
References......................................................................................................................8

2HEALTH PREVENTION AND PROMOTION
Overview of the programme
The topic that is chosen for the promotion of health is the creation of awareness
regarding the intake of alcohol in accordance with the medical rules. People often celebrate,
relax and socialize by drinking alcohol. The effects of alcohol vary from person to person
depending on the age, health status, frequency and amount of alcohol intake. However, the
consumption of alcohol has become an important issue among the young children and youth.
Adolescents, especially the school children have a tendency to get attracted towards the
drinking of alcohol as well as consumption of alcohol [1]. If these children start to drink
alcohol at such an early stage of life they have to face a number of side effects including liver
cirrhosis and cancer. This issue is chosen for the health promotion activity as it is the most
rapidly growing problem among the youth. The most important factor that leads the young
children into drinking alcohol is the peer pressure. School and college going children usually
pressurize the newly admitted students or their friends into drinking [6]. The targeted
audience for the activity are the school children belonging to Queensland region of Australia.
Here, the health promotion activity continued for about 6 weeks. Health promotion activities
are done as such type of programmes tend to have positive effects on the targeted audience.
Such programmes and campaigns redress the issue in such a structured manner which makes
a strong impact on the minds of the audience creating awareness among them and effectively
changing the drinking behaviour [4].
Programme Logic Model
The vision statement of the health promotion activity is ‘Enjoy Healthy Life’. This
vision statement emphasizes the importance of life that is healthy and has a quality. The aim
of the health promotion activity is to make the youth aware about the consumption of alcohol
responsibly.

3HEALTH PREVENTION AND PROMOTION
The objectives of the programme are:
1. To create awareness among the youth of Queensland region of Australia
regarding consumption of alcohol.
2. To use the pre-existing knowledge from a number of sources as well as from
the available literature to complete the health promotion activity.
3. To make and carry out the health promotion campaign effectively.
The outcomes of the health promotion activity will be such that the young children
will become aware about the health issues related to drinking of alcohol and also that they
will be able to know the adequate level of alcohol that can be consumed by them. The activity
will also be able to create a sense among those audiences who have not consumed alcohol
about the side effects and thus will be able to reduce alcohol consumption. The objectives of
the programme are designed in such a manner that they that the targeted audience is able to
know the harmful consequences that can affect the health of the individual who is either on
the verge of consuming alcohol or has already started alcohol consumption [9].
Programme aim: To reduce the consumption of alcohol
Impacts
Increased
awareness
among
school
children
Reduction in
the
consumption
of alcohol
Outcomes
Participants
tried to quit
drinking
Reduction
in alcohol
intake
Knowledge
about
alcohol
abuse
Outputs
The clients
were given
with
resources to
reduce
alcohol
intake
Activities
The staff
were
trained
Better
manageme
nt of
participant
s
Inputs
The
volunteers
were
increased
and
participant’s
survey was
conducted

4HEALTH PREVENTION AND PROMOTION
Implementation and Action Plan
Activities 1st
Week
2nd
week
3rd
Week
4th
Week
5th
Week
6th
Week
Identifying the
audience

Implementatio
n of the evaluation
plan
 
Monitoring the
grouop

Chnages
required in the
plan (If any)
  
Checking the
results of the
health promotion
plan
  
Evaluation Plan
The evaluation plan tries to address the questions that will arise during the health
promotion activity. Some of the questions that can be evaluated regarding the execution of
the programme are:
 What are the ways in the activity was executed?
 Does the execution was according to the plan or not?
 Whether the targeted audience was able to connect with the programme or
not?
 Whether the programme was reaching the audience or not?

5HEALTH PREVENTION AND PROMOTION
The health activity is all about the reduction of alcohol consumption and the targeted
audience are the youths of Queensland, Australia. The programme was planned in such a
manner that the youth will be able to connect to the objectives of the programme. The activity
included different cases involving the adolescents who have indulged into heavy drinking
problems. These cases will be used as examples for the other audiences to make them aware
about the dire consequences of excessive drinking. The activity also includes different ways
so that the participants can follow to reduce alcohol consumption. The participants were
asked to make a chart for the number of days in which they thought they will drink. Then
they asked to keep a record of different causes that triggered the urge to drink in them [2].
Then they can also avoid the friends and groups that will motivate them to drink. These
methods can reduce their drinking rate to a certain extent. The participants were asked to
download an app designed for the health promotion programme that will keep a track of the
heart rate and respiratory rates of the individuals on the days in which they were involved in
drinking as well as on those days on which they avoided drinking. This will help them to
compare their health changes on the days of drinking with that of days without drinking [7].
The participants were asked to keep themselves busy so that they do not get diverted into
drinking. A survey was also conducted among the targeted audiences of the programme that
enabled the host of the promotion programme to know the need of the people involved with
excessive drinking. They also provided the participants with certain materials that will help
them to decrease the habit of alcohol consumption [12]. The execution of the programme was
according to the proposed structure. It was able to reach the targeted audience successfully
and the participants were able to connect with the goals and objectives of the programme.
The rate of alcohol consumption also reduced to a greater extent among the participants.
The questions about the impact of the activity are:
1. What was the success rate of the programme?

6HEALTH PREVENTION AND PROMOTION
2. How the programme affected the lives of the targeted audience? What are ways in
which the people were affected/
3. Name the factors that pose threat or risk to the health promotion programme?
The health promotion programme had a lot of good effects on the targeted audiences.
After the completion of the programme the adolescents were asked to record their changes
and sent them to the activity centre. The records showed that the adolescents had improved a
lot and their parents can see the change in them. At the end of the entire campaign all the
participants showed greater improvement in health and reduced intake of alcohol [11].
However, there are certain risks that are associated with the entire activity. There are certain
people who are indulged into drinking for such a long time they will find the entire process of
execution and implementation very troublesome and that will lead to the resistance to the
programme [3]. There are also very high chances that these individuals will argue with the
activity authorities that will lead to create a tense situation during the campaign. If these
situation arise at the place of the promotion the management will face difficulties in
implementing the programme.
Reports and Findings
The results of the promotion activity showed that almost all the participants who were
involved with the programme had decreased the intake of alcohol. At the end of 6 weeks of
the programme a survey was done in order to know the effects of the programme by the help
of smartphone app created by the authority of health promotion activity [5]. The results of
this survey were in favour of the programme as it clearly depicted the decrease of alcohol
consumption among the adolescents. The results were shared with other school children and
teenagers so that they can learn from the experiences of their contemporaries. This health

7HEALTH PREVENTION AND PROMOTION
promotion should be used as an example in order to promote the use of health promotion
programme in order to make a remarkable effect in the reduction of alcohol.
Sustainability Plan
Alcohol consumption has been recognised as one of the factors that acts as a barrier
towards sustainable development [10]. Thus, the recognition of alcohol as a developmental
issue reflects the multiple role played by alcohol consumption that can have social and
economic impacts [8]. Thus, the alcohol promotion activity needs to be a sustained plan that
can be used to deliver the objectives of health promotion activity. The sustained programme
also have a long term effects even after the completion of the programme. If positive
outcomes are found from a certain promotion activity but the programme is not sustained
enough then the management of the health promotion activity will not be able to continue the
activity. Thus, in order to continue with the health promotion activities proper economic
resources are required along with help from the community so that sustainability of the
programme can be maintained.
Reflection
The health promotion activity regarding the reduction of alcohol intake in children
and youth had created a sense of responsibility in me. I had never participated in such an
activity. When I was selected to be a volunteer in the programme I felt afraid as all the
participants were of my age but were addicted to alcohol and thus, the risks associated with
the programme were higher. However, after the commencement of the programme my fear
reduced and I was able to concentrate on the programme. At the end of the programme my
confidence increased a lot and I gained a lot of knowledge regarding the health promotion
activity. There were a lot of positive and negative experiences during the entire programme.
The positive feeling was due to the happiness that the participants went through after they

8HEALTH PREVENTION AND PROMOTION
were able to reduce alcohol consumption. The cooperation of the participants was also very
high that lead to the successful implementation of the programme. If I had any beforehand
experience of conducting the programme then I would have arranged the programme in a far
better manner.
I had gained knowledge on conducting the health promotion activity in line with
reduction of alcohol consumption. I learnt different ways to interact with the youngsters
indulged into excessive drinking. I also developed enough confidence that helped me to work
cooperatively with the addicts and thus, helped me to develop my entire personality.
It also helped me to sharpen my skills that will help me to conduct similar
programmes in the future in a more effective and sustainable manner.
References
1. Afshin A, Babalola D, Mclean M, Yu Z, Ma W, Chen CY, Arabi M, Mozaffarian D.
Information technology and lifestyle: a systematic evaluation of internet and mobile
interventions for improving diet, physical activity, obesity, tobacco, and alcohol use.
Journal of the American Heart Association. 2016 Aug 31;5(9):e003058.
2. Amiegheme F. Psychosocial factors affecting adolescent alcohol abuse in Edo state,
Nigeria. Arch Appl Sci Res. 2013;5:88-92.

9HEALTH PREVENTION AND PROMOTION
3. Barry AE, Johnson E, Rabre A, Darville G, Donovan KM, Efunbumi O. Underage
access to online alcohol marketing content: a YouTube case study. Alcohol and
alcoholism. 2014 Nov 18;50(1):89-94.
4. Dunstone K, Brennan E, Slater MD, Dixon HG, Durkin SJ, Pettigrew S, Wakefield MA.
Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional
tone, execution and target audience. BMC public health. 2017 Dec;17(1):312.
5. Edwards EA, Lumsden J, Rivas C, Steed L, Edwards LA, Thiyagarajan A, Sohanpal R,
Caton H, Griffiths CJ, Munafò MR, Taylor S. Gamification for health promotion:
systematic review of behaviour change techniques in smartphone apps. BMJ open. 2016
Oct 1;6(10):e012447.
6. Ferreri F, Bourla A, Mouchabac S, Karila L. e-Addictology: an overview of new
technologies for assessing and intervening in addictive behaviors. Frontiers in
psychiatry. 2018 Mar 1;9:51.
7. Garnett C, Crane D, West R, Brown J, Michie S. Identification of behavior change
techniques and engagement strategies to design a smartphone app to reduce alcohol
consumption using a formal consensus method. JMIR mHealth and uHealth.
2015;3(2):e73.
8. Klimas J, Fairgrieve C, Tobin H, Field CA, O'Gorman CS, Glynn LG, Keenan E,
Saunders J, Bury G, Dunne C, Cullen W. Psychosocial interventions to reduce alcohol
consumption in concurrent problem alcohol and illicit drug users. Cochrane Database of
Systematic Reviews. 2018(12).
9. Langford R, Bonell C, Jones H, Pouliou T, Murphy S, Waters E, Komro K, Gibbs L,
Magnus D, Campbell R. The World Health Organization’s Health Promoting Schools
framework: a Cochrane systematic review and meta-analysis. BMC public health. 2015
Dec;15(1):130.

10HEALTH PREVENTION AND PROMOTION
10. Meader N, King K, Moe-Byrne T, Wright K, Graham H, Petticrew M, Power C, White
M, Sowden AJ. A systematic review on the clustering and co-occurrence of multiple risk
behaviours. BMC public health. 2016 Dec;16(1):657.
11. Padon AA, Rimal RN, Siegel M, DeJong W, Naimi TS, JernFigan DH. Alcohol brand
use of youth-appealing advertising and consumption by youth and adults. Journal of
public health research. 2018 Feb 5;7(1).
12. Spear LP. Effects of adolescent alcohol consumption on the brain and behaviour. Nature
Reviews Neuroscience. 2018 Apr;19(4):197.