Astra Plc's New App: Health & Fitness Project - Strategy & Success

This project outlines Astra Plc's plan to launch a new health and fitness app designed to provide services like training goals, calorie tracking, personalized diet plans, and access to real-time trainers. The app aims to help customers achieve weight loss or gain within their chosen timeframe, increasing customer retention and company profitability. The project identifies potential customers including social media influencers, adults seeking weight management, parents, children, athletes, and young couples. Key risks such as competition, cost overruns, design issues, and delays are addressed with mitigation strategies like intellectual property acquisition, budget monitoring, and expert hiring. Project success is measured by app downloads, daily active user rates, and cost-benefit analysis. The conclusion highlights the major risks and the reasons for launching the app, offering a comprehensive overview of the project's scope and potential impact. Desklib provides access to similar projects and solved assignments for students.

PROJECT ON NEW HEALTH
AND FITNESS APP
ASTRA PLC

TABLE OF CONTENT
• Introduction/ Background of information
• What the App does?
• Why Astra Plc Built it?
• Potential customers
• Potential risk and their mitigation strategy
• Project success
• Conclusion
• References

INTRODUCTION/ BACKGROUND
INFORMATION
• Astra Plc a small sized company are going to launch
new health and fitness app for solving health problems
of its potential customers.
• This presentation will cover the information about
what does the app do, why this app is built by Astra
Plc, who are the potential customers of this app.

WHAT DOES THE APP DO?
• The new health and fitness app basically design to
provide following service to potential customer such
as training goals, tracking calories, specialized and
personalized diet plans, real live trainers etc.
• This new app helps the customers to reduce or gain
their weights within the time period chosen by
customers.

WHY SHOULD IT BE BUILT?
The reason behind Astra Plc new health and fitness app launching
is as follows:
• To increase the customer retention rate and profitability
percentage of company by 5% and 25% respectively in the
next one year.
• To diversify the portfolio of Astra Plc and gain high
competitive advantage in the local as well as international
level.

POTENTIAL CUSTOMERS OF NEW APP
• Social media influencers.
• Male and Female of age group who are looking
for either weigh loss or weight gain.
• Parents as well as Child.
• Athletes.
• Couples and Young people.

POTENTIAL RISK AND THEIR MITIGATION
STRATEGY
Potential Risk Likelihood of happening Impact Risk Management method
Competition from other
apps
High High Transferring method
(By purchasing intellectual
property)
Cost overrun Medium High Reduction method
(By preparing budgets and
monitoring the same)
Design and compatibility
issues
Low High Avoidance method
(By hiring highly qualified
app design experts and
performing its automated
testing)
Delay in app design Low Medium Reduction method
(By preparing Gantt charts)

PROJECT SUCCESS
To measure the success of project or new health and fitness app the following is used:
• Number of people downloaded or actively using the app.
• If the daily active users rate is higher than the project is considered as successful.
• By using cost benefit analysis.
• If benefits from project is higher than cost that it can be say that project is on success track.

CONCLUSION
• After summing up the above information, it is concluded that the cost overrun, delay, design and
compatibility issues and competition are major risk attached with this new app.
• The presentation has also concluded the reason behind this new health and fitness app launching,
potential customers.
• Lastly, the presentation has covered the success measure or likelihood of project or app.

REFERENCES
• Gasmi, A. and et.al., 2020. Individual risk management strategy and potential therapeutic
options for the COVID-19 pandemic. Clinical Immunology. 215. p.108409.
• Fell, R. and Hartford, D., 2018. Landslide risk management. In Landslide risk
assessment (pp. 51-109). Routledge.