Astra Plc's Business Plan: Diversifying with a Health and Fitness App

This business plan outlines Astra Plc's strategy to diversify its portfolio by launching the 'Health Better Together' app, a comprehensive health and fitness tool. The app aims to help users monitor their diet, access health tips, and track their fitness progress. The plan identifies the target audience as health-conscious individuals aged 20-50 and emphasizes the importance of user engagement and a robust monetization model for success. The document concludes that by incorporating innovative technologies and adapting to user habits, Astra Plc can effectively launch its app and capitalize on the growing demand for health and fitness solutions. Desklib provides access to this and other solved assignments for students.

BUSINESS PLAN

 Introduction 2
 Background information of the company 2
 Features and functions of the app 2
 Why build this app 2
 Potential customer for this app 2
 Like hood of the success 2
 Conclusion 3
Table of content

Business proposal is that
document which is designed to
persuade a company to buy any
product or services. It is a written
offer from the seller to a
prospective sponsor. The business
proposal consider as key step in
complex sales process.
Introduction

Astra Plc is a small sized
enterprise that specializing in the
vitamin and mineral based food
supplementary. This company is
looking to diversify their portfolio
through launching its new health and
fitness app that is “Health better
together” within next three months.
Background information of the
company

 Monitor diet
 Give free health and other fitness
tips
 All in one health tool
Features and functions of the app

Astra Plc had made the Health better together app to keep fit
and healthy. Main aim of designing this app is to make customer’s
lifestyle healthier by tracking their food items, work out pattern and
water intake. Purpose of this fitness app is to provide its user with the
instructions and examples of different types of exercise, nutritional
programs, physical activity and other fitness topics.
Why build this app

Astra Plc Company will target
those potential customers who are looking
for an app that help them to reach their
fitness goals. It mainly target the people
between the age of 20 to 50 as youth are
very conscious for their and fitness. It
include those who area active and want to
track their progress sand try pout the new
workout routines.
Potential customer for this app

The Astra Place Company gets success
in its Health better together app by
optimizing its user’s engagement and
motivation. For this they should install
new technology trend by considering
changing habits of their users. The
company should choose a monetization
model that include in app purchase,
ads, fermium and many more.
Like hood of the success

From the above PPT it is concluded that nowadays
people are becoming more health conscious due to which many
organizations are launching different fitness apps. So respective
should launch an app that provides many health and fitness tips
so that they can get success in their app’s launching efficiently.
Conclusion

 Arshad, P.M.A.E.P., Baharun, R. and Zaidin, N., 2022. GOAL-SETTING
THEORY AND GAMIFICATION IN MOBILE FITNESS APP
ENGAGEMENT: A PILOT STUDY. Academy of Marketing Studies
Journal, 26, pp.1-10.
 Beldad, A.D. and Hegner, S.M., 2022. Running frequently with an app to
be fantastic! Determinants of Runtastic usage continuation intention
among German users. International Journal of Mobile
Communications, 20(2), pp.174-195.
 Hesketh, I., 2022. Special Issue–Editorial. The Police Journal,
p.0032258X221083431.
Reference