FDABE1A Principles of Communication: Health and Beauty Event Proposal

This assignment presents a comprehensive proposal for a health and beauty event, targeting women aged 20-45 with a focus on organic products. It delves into the importance of the target market, unique and emotional selling propositions, and the rationale behind design elements. The project includes a press release, five billboard advertising design ideas showcasing different communication concepts, and a final selection of a poster as the billboard advertisement. The student reflects on the experience using Gibbs' reflective model, discussing communication, team working, and decision-making skills, as well as areas for improvement like time management and flexibility. The assignment highlights the importance of planning and considering various factors for a successful event launch, with references to relevant literature.

Research and Create a Proposal
Identity ad Advertising for an
Event

TABLE OF CONTENTS
SECTION 1......................................................................................................................................3
Importance of target market in promoting event.........................................................................3
SECTION 2......................................................................................................................................3
Unique selling proportion and emotioanl selling proposition of event........................................3
Rationale on choice of design element relative to message and target market............................3
SECTION 3......................................................................................................................................4
Press release for event..................................................................................................................4
SECTION 4......................................................................................................................................4
5 billboard advertising design ideas that shows different communication concepts...................4
SECTION 5......................................................................................................................................4
Final solution or selection of billboard........................................................................................4
SECTION 6......................................................................................................................................5
Personal reflection.......................................................................................................................5
REFERENCES................................................................................................................................7

SECTION 1
Importance of target market in promoting event
For launching or developing health and beauty event it is important to target market. In
this event we are going to discuss all organic health and beauty products that have been made
with natural ingredients. Target market for this event will be women of 20-45 age group and
people with high income. The reason behind targeting this segment is increasing sales and
women with this age group are skin or health conscious and prefer using organic products.
SECTION 2
Unique selling proportion and emotioanl selling proposition of event
Unique selling point is one of the uimportant thing that makes business better than
others. Unique selling point of this event that can make it different and unique that cometitors is
organic. Natural ingredients of products (Basal, 2019).
An emotional selling proposition consists of all emotional triggers that can influence
buyers for buying products and services. Emotional selling proposition is makeup genius app and
prices.
Rationale on choice of design element relative to message and target market
The main resaon of developing organic health and beauty products and launching this event is
making women feel refreshed and cvonfident. It is identified from survey that women love to
look gorgeous because it boosts their confidence. So, by providing such products made with
natural ingredients, their skin related side efefcted can be removed.
Competitors: There are several well-known brands in the market that can increase competition
such as: Loreal, Revlon, Avon and others.
Logo: Logo that will be used for making this event attartive is:
Slogan

It should be attarctive that can influence target market and they can take participation in event.
So, for this purpose and attracting large number of people it selects: “Make our skin shine”.
SECTION 3
Press release for event
This conscious cosmetic brand makes elegant natural beauty products that last through
everything, wanted to increase distribution throughout UK.
SECTION 4
5 billboard advertising design ideas that shows different communication concepts
There are different types of billboard designs that will be considered for making health and
beauty event attractive. Some different billboard advertising designs include:
Classic: It can highlight main keys or information of event that can give detailed
information to customers (Basal, 2019.
Posters: It is half of the bulletin boards. It is mainly used for the advertisement for local
product.
Painted: These are quite rare and can be used where only single board is required.
Mobile: The main aim of using such billboards is to go where target market happens to
be. It is suitable and beneficial for companies that launch and develop specific event.
Vinyl billboards: It is more alluring than other normal billboards. It can help xyz
company in communicating and providing information to target market related to the health and
beauty event (Plumlee, 2017).
SECTION 5
Final solution or selection of billboard
For grabbing attention of target people for getting involved in this health and beauty event,
poster will be selected as billboard advertisement.

It is believed that poster is one of the effective type of billboard that can provide
information about the event and by creating eye catchy poster, goals can be accomplished
(Adeani and et.al., 2018).
SECTION 6
Personal reflection
With the help of Gibbs reflective model I can share my feelings and experience of developing
health and beauty event such as:
Description: I want to discuss my experience of event launching related to health and beauty. I
want to discuss that this event increased my knowledge to the great extent and helped me out in
becoming successful. While launching event and making plan I learned about importance of
target market. Selecting specific target market can help company in increasing sales and
influencing decision. Target market helps in increasing sales as company can make them feel
valued by selecting specific market rather than focusing on all age group, gender and income of
people.
Feeling: I want to discuss all those areas in which I was excellent. While making plan of
developing event of health and beauty I felt that I am good in communication skill. I
communicated well with my all colleagues and co-workers and this skill improved my relation.
Other skill that I posses and can help me out in accomplishing all goals is: team working. Team
working helped me out in increasing my knowledge about different ways of performing
functions (Markkanen and et.al., 2020). My decision-making skill was also good and about this
skill, my peers and seniors told me when they gave feedback to all of us. In feedback, they
praised and said that because of this skill launching of health and beauty products and event went
on the right track.
Illustration 1: Poster advertising billboard

Evaluation: I evaluated the whole planning and found the importance of resources that
we used in the planning of launching event related to health and beauty. We used some
resources, tools for advertising such as billboards, monitoring tools. All these tools helped us out
in making this event effective. It can also help in making this planning successful and on the
right track. With the help of monitoring tools such as KPI and others we measured effectiveness
of plan and requirement of improvements.
Analysis: There were some areas in which I was lacking behind. Some areas that I found while
working on this event which I need to improve include: time management and flexibility. When
some changes occur in planning and other external factors then we became bound to change our
way of performing. But due to lack of ability to adapt things, I became frustrated and took too
much time in changing ways of performing. It increased my overall time of completing
performance. So, I want to improve both these areas for taking advantages in the future.
Conclusion: It can be concluded from the overall study that practice makes a man perfect and by
making planning before launching an event, we have to discuss several factors. Consideration of
all these factors makes people successful.
Action plan: For improving areas in which I am lacking behind, I can develop professional
development plan. This plan can help out in increasing all skills as it suggests appropriate tools
by which we can improve out areas.

REFERENCES
Books and Journals
Adeani, I.S. And et.al., Using GIBBS reflective cycle in making reflections of literary
analysis.Indonesian EFL Journal (IEFLJ). 6(2). pp.139-148.
Basal, B., 2019. Historical Transformation of Unique Selling Proposition (USP) in Advertising
Narration. In Handbook of Research on Narrative Advertising (pp. 141-150). IGI Global.
Markkanen, P. and et.al., 2020. A reflective cycle: Understanding challenging situations in a
school setting. Educational Research. 62(1). pp.46-62.
Plumlee, M., 2017. The linguistic landscape of Cairo from the Rosetta Stone to the Ring Road
billboards. Applied linguistics in the Middle East and North Africa, pp.115-160.