Detailed Business and Marketing Plan for a Health and Beauty Spa Salon

This document presents a detailed business and marketing plan for a health and beauty spa salon. It outlines the salon's mission to provide high customer satisfaction through excellent service and quality products. The plan covers the services offered, including hair spa, makeup, and beauty treatments using herbal products and expert guidance. Key business objectives include increasing sales, expanding market share, and promoting services through various channels like social media and local advertisements. The target market is identified as females aged 14-25 and professionals. The marketing mix includes location strategy, advertising, and pricing. A marketing budget and financial projections are also provided, along with a list of references including books, journals, and online resources. This assignment provides a comprehensive overview of the salon's operations, marketing strategies, and financial aspects.

HEALTH AND BEAUTY
SPA SALON

OVERVIEW
Health and beauty salon is a full service beauty salon which is dedicated to provide high
customer satisfaction. The salon is mainly rendered high excellent service with the great
quality of products and also there is furnishing of environment which is enjoyable at very
acceptable price. It is the motive of salon to provide and maintain situation which is
friendly, fair and creative so that customer will get satisfied with the work.
 Mission:
Mission of the health and beauty salon is to supply services and products which helps
customers in getting physical appearance and mental relaxation.
 Moto:
Be stylish with great stylists'.

Contd…
PRODUCTS AND SERVICES
Mainly the salon use herbal products for giving spa and make-up services. Salon has also
hired beauty experts which will come on every Saturday in order to provide guidance to
customers which has many issues regarding their health and skins.
Heath and beauty salon mainly engage in providing highly professional services to clients
which love doing hair or looking for the best people who are professional in this sector.
Thus, the motive of this beauty salon is to provide good quality of work with healthy
products which will not harm any person in any manner. Health and beauty salon deals
with the services like hair spa, hair massage, oiling, facial, make-up, hair cutting etc.

Contd…
Business Objectives
 It is the objective of the health and beauty salon to raise the sales by existing customers
by 10% with the end of the year.
 It is also a target for raising sales of beauty services within the 12 months of opening.
 Another objective is to expand the market share of beauty salon by 5% which is by
attracting new types of market segments by year end.
Promotional objectives
 It is the objective of health and beauty salon for encouraging 40% of the people for
adopting services of the salon.

MARKETING MIX
Location
 Health and beauty salon currently has limited budget therefore, owners have
decided to start-up new business in popular malls of the London where mainly heavy
traffic of crowds have been found.
 This location has been chosen because mainly females like to do shopping a lot
therefore, this will help entity in getting customer frequently.

Contd…
Advertisement strategy
 In order to promote the newly establishment of the business it is decided to
promote it in local newspapers, social media and in local news channel so that
customers will get attracted.
 Through social media direct communication will get developed with consumers so that
health and beauty salon will able to communicate new offers and discounts.
 Other market competitors use their own personal website in order to attract customers
in their business. Therefore, health and beauty salon has chosen to fix posters in local
areas with big offer in it.

Contd…
Target market
 Health and beauty salon mainly targeting the groups of females who are
between the 14-25 year old.
 Reason behind choosing such customers is that this is the age where females are
generally more conscious in following current trend of style in the market of some
celebrities. Salon will also targeting professionals who are looking for the appropriate
profession in beauty sector.
 The customer factors which will helps in attracting their purchasing is the event like
Christmas etc.

Contd…
Distribution plan
 Health and beauty salon mainly serve the customer with superior attentions.
The salon will provide stylish hair styling for each and every individual where hair cut
will be provided to females and children.
 Facial and make-up service will also be provided with good quality of products in use.
 Herbal products will mainly be used in giving excellent services so that it will not harm
to person which is allergic. Proper testing will get developed before applying any
shampoo, color or oil in the hairs of females.

Contd…
Price
 Best services will be provided to customers in very affordable range. Basic
types of services will be prices in a range of £20-30 where timely offers and discounts
will also be offered to customers.
 Prices for any type of services are developed in fair range only so that anyone will able
to afford salon services.

MARKETING BUDGET
Marketing expenditure April May Total
Poster advertisement £5000 £5000 £10000
Social media £2000 £3000 £5000
Total spent £7000 £8000 £15000

Contd…
FINANCIAL
In order to establish newly health and salon spa £150000 will be required where £10000
will use with own personal saving of the owner and other one will be evaluated by taking
bank loan.

REFERENCES
Books and Journals
Armstrong, G and et.al., 2015. Marketing: an introduction.
Hirunyawipada, T., Paswan, A.K. and Blankson, C., 2015. Toward the development of new
product ideas: asymmetric effects of team cohesion on new product ideation. Journal of Business
& Industrial Marketing. 30(7). pp.855-866.
van den Ende, J., Frederiksen, L. and Prencipe, A., 2015. The front end of innovation: Organizing
search for ideas. Journal of Product Innovation Management. 32(4). pp.482-487.
Online
Kestenbaum, R., 2018. The Biggest Trends in the beauty industry. [Online]. Available through
<https://www.forbes.com/sites/richardkestenbaum/2018/09/09/beauty-industry-biggest-trends-
skin-care-loreal-shiseido-lauder/#71dba2b06982>