This project presents a comprehensive business plan for a herbal health and beauty salon, focusing on organic and herbal products. The plan includes an overview, personal expertise, identification of a market gap, and a preferred location for the salon. The main body of the plan incorporates a PESTLE analysis, assessing the political, economic, social, technological, legal, and environmental factors. It also examines the industry's competitiveness and defines the target market. The conclusion evaluates the viability of the business idea, highlighting opportunities, threats, and future steps. The project emphasizes the growing demand for organic products and the importance of adapting to changing customer preferences. It also addresses the competitive landscape and the need for effective marketing strategies to achieve a competitive advantage. The target market is identified as the youth and middle-aged demographic with a preference for herbal products and health therapies. The analysis concludes that the business plan is viable, with significant opportunities for growth and development in the health and beauty industry.
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