Trade Show Participation for a Health and Beauty Spa Salon: Benefits

This presentation analyzes the benefits of trade show participation for an independent health and beauty spa salon located 25 miles from London, focusing on the London Health and Beauty Trade Show. It explores the advantages for the business, such as lower cost per sale, publicity, time-saving, and market testing. The presentation also highlights the benefits for exhibitors, including meeting clients and gaining industry experience. Furthermore, it delves into potential ROI, essential business plan milestones, and the importance of SMART objectives, along with types of investment and project stakeholders. The presentation includes a project plan/Gantt chart outlining the process a business would use to plan participation in a trade show, considering milestones, preparation, and a suggested budget. The presentation emphasizes the importance of research, defining objectives, creating a company profile, documentation, strategies, adaptability, and monitoring for success.

PRESENTATION

INTRODUCTION
A business plan is a document which summarises the operational and financial objective
of a business and contains detail plans and budgets which explains that how the objectives can be
accomplished. Organisation undertaken in this report is Independent health and beauty spa salon
which is based 25 miles away from London. This report will present a presentation by preparing
an analysis of the benefits for the business for participating in trade shows. There are various
benefits for an exhibitor which will be explained. And preparation of proper business plan will
be made.
MAIN BODY
Independent health and beauty spa salon, participates in trade shows which will give the
business an opportunity to expand its operation and maximises the promotions of the company
which leads to tapping more and more customer. Trade show is an event which brings together
members of peculiar industries to display, demonstrate and discuss their latest services and
products.
Benefits for the business
As more companies participates in trade shows, it give various benefits to the businesses
and they are discussed below :
 Lower cost per sale : It give an opportunity to multiple buyer to interact with one
another which provides the benefit of minimising cost per sale as compared to
approaching buyers one by one.
 Publicity of the goods : This has a huge benefits for the companies which cannot invest
large amount of money for marketing and advertising and enable them to market their
products in front of various people at single place.
 Time saving : This save a lot of time with trade shows and takes care of the buyers needs
by enabling them to take quick decisions relating to purchasing products.
 Testing a new product in a market : This offer a great platform to the companies to
introduce new goods to the market and gives an advantage to the sale of those products
which the organisation is still struggling to establish potential sales.
 Connect with attendees : They are the active buyers who are accountable for organising
the trade shows to establish a contact with the sellers without wasting the time in
assigning dates for meetings.

 Gathering market knowledge on industry : This helps the business in learning new
opportunities about the competition by observing the booth of their competitors and
examining their products. This helps the company in understanding about their
competitors in better way by knowing how to compete in the market.
Benefits for an exhibitor
 Meeting new and current clients : It gives a benefit to an exhibitor to meet and interact
to the new and existing customers and clients. This will develop the customer base.
 Exploring new products : By displaying their company at trade show, gives an
advantage to the exhibitor to explore different kinds of new products. This will be useful
for them in learning about new products which they don not have.
 Gaining experience : This helps the exhibitor in gaining experience of how the
industries operate in trade shows, learning about the needs and demands of customers,
etc.
 Tracking competitors : It is useful for exhibitor for keeping eye on their competitors.
This usually helps in maintaining the competitive edge in the market.
Potential ROI
Return on investment is a performance measurement which is used to evaluate the
efficiency of an investment. It directly measures the amount of return on a particular investment.
This is useful in every organisation and ROI of the organisation as follows:

Business plan milestone
It is the most important element in business plan. This is represented in form table which
explains the plans, concrete terms, real budgets, deadlines and management responsibilities.
Every small business has some milestones of success and they are discussed below :
 Establishing a business model
 Developing a marketing strategy
 Maintaining customer loyalty
There are various stages which are used in business plan and they are discussed
below :
 Research : The first and foremost step is doing research regarding the new plan so that
organisation can gain market share with improved services.
 Determine the purpose of the plan : In this stage, the salon will define its purpose that is
to become one of the largest salon in London by providing exclusive services to its
customers.
 Create a company profile : For this purpose, organisation will create a brief about its
company in the trade show above its booth so that people will be able to gain knowledge.

 Documentation : This will present all the available services which the organisation gives
presently which will give an idea to the investors so that organisation can gain the benefit
of funding.
 Strategies : All the activities and strategies decided will be able such that it will help the
company in gaining competitive advantages.
 Adaptable : This is useful in modifying plan which is essential to compete in the market
with the products and services of the competitors.
 Controlling and monitoring : This is the last stage which is useful in keeping regular
check that customers are satisfied with the services and products provided by the
company.
SMART objectives
The company wants to extend its market share by at least 5% within 6 months of its existence.

 Specific : The specific objective and goal of the company is to extend its market share by
at least 5 percent.
 Measurable : This is measurable through driving their customers to their online website
which will increase their customer base. It could be measured with the help of analysing
collection of bills.
 Attainable : As company has capabilities as well as specific skill set which would help
them to attain the goals.
 Relevant : It is relevant as this will utilise the full potential and talent of their beauticians
by providing high quality, comfortable and therapeutic spa.
 Time bound : For the above set objects, the organisation aims to accomplish them within
the period of 6 months.
Types of investment
An investment is one that directly refers to the action or process of devoting time, money
and resources which will provide profits for the company. So in this organisation, various types
of investment are needed and they are discussed below :
 Stocks : Buying shares of stock gives the buyer an opportunity to participate in the
companies success. It also gives voting rights at shareholder's meetings.
 Bonds : They are debt instrument whereby an investor is lending money to a company in
exchange for periodic interest payment by adding the bond face value by the end of the
maturity period.
Project Stakeholders
There are various stakeholders in the company and they are discussed below :
 Customers : It is the most important stakeholder of the company without whom the
organisation cannot exist. The spa and beauty salon company can fulfil their objectives
only when they are able to attain the common goal of satisfying customer needs and
giving them exclusive services. Happy customers are always the most valuable asset for
the company, so organisation must emphasis continuously on satisfying customers needs
and demands.
 Suppliers : Organisation must maintain good relations with their suppliers so that they
can manage to minimise the cost of distribution. These stakeholders are important for

delivering the necessary items which are needed in the organisation on time so that
customers needs can be fulfilled.

REFRENCE
Books and Journals
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
McKeever, M., 2016. How to write a business plan. Nolo.
Scarborough, N.M., 2016. Essentials of entrepreneurship and small business management.
Pearson.
Shelton, H., 2017. The secrets to writing a successful business plan: A pro shares a step-by-step
guide to creating a plan that gets results. Rockville, MD: Summit Valley Press.
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.

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