BBS013-1 Project: Trade Show Benefits and Business Plan for Spa Salon

This presentation analyzes the benefits of trade show participation for an independent health and beauty spa salon located 25 miles from London, focusing on the London Health and Beauty Trade Show. It explores the advantages for the business, such as lower cost per sale, time-saving, product publicity, and market testing. It also details the benefits for exhibitors, including meeting new and current clients and gaining industry experience. The presentation includes a discussion of potential ROI, business plan milestones, SMART objectives, and various types of investment. The project plan encompasses research, purpose determination, company profile creation, documentation, strategy development, adaptability, and controlling/monitoring. Stakeholders like customers are also considered. The presentation is a comprehensive guide for a health and beauty spa looking to leverage trade shows for business growth and expansion.

PRESENTATION

• Introduction
• Benefits for business
• Benefits for exhibitor
• Potential ROI
• Business plan milestone
TABLE OF CONTENT

• SMART objectives
• Types of investment
• Project stakeholders
• References
TABLE OF CONTENT

A business plan is a document which summarises the operational and financial objective of
a business and contains detail plans and budgets which explains that how the objectives can
be accomplished. Organisation undertaken in this report is Independent health and beauty
spa salon which is based 25 miles away from London.
INTRODUCTION

This report will present a presentation by preparing an analysis of the benefits for the
business for participating in trade shows. There are various benefits for an exhibitor which
will be explained. And preparation of proper business plan will be made.
INTRODUCTION

Independent health and beauty spa salon, participates in trade shows which will give the
business an opportunity to expand its operation and maximises the promotions of the
company which leads to tapping more and more customer. Trade show is an event which
brings together members of peculiar industries to display, demonstrate and discuss their
latest services and products.
MAIN BODY

As more companies participates in trade shows, it give various benefits to the businesses and
they are discussed below :
• Lower cost per sale : It give an opportunity to multiple buyer to interact with one another
which provides the benefit of minimising cost per sale as compared to approaching buyers
one by one.
• Time saving : This save a lot of time with trade shows and takes care of the buyers needs by
enabling them to take quick decisions relating to purchasing products.
BENEFITS FOR BUSINESS

• Publicity of the goods : This has a huge benefits for the companies which cannot invest
large amount of money for marketing and advertising and enable them to market their
products in front of various people at single place.
• Testing a new product in a market : This offer a great platform to the companies to
introduce new goods to the market and gives an advantage to the sale of those products
which the organisation is still struggling to establish potential sales.
CONTINUE……..

• Meeting new and current clients : It gives a benefit to an exhibitor to meet and interact
to the new and existing customers and clients. This will develop the customer base.
• Gaining experience : This helps the exhibitor in gaining experience of how the industries
operate in trade shows, learning about the needs and demands of customers, etc.
BENEFITS FOR EXHIBITOR

• Potential ROI: Return on investment is a performance measurement which is used to
evaluate the efficiency of an investment. It directly measures the amount of return on a
particular investment.
POTENTIAL ROI

This is useful in every organisation and ROI of the organisation as follows:
CONTINUE……

• It is the most important element in business plan. This is represented in form table which
explains the plans, concrete terms, real budgets, deadlines and management
responsibilities. Every small business has some milestones of success and they are
discussed below :
• Establishing a business model
• Developing a marketing strategy
• Maintaining customer loyalty
BUSINESS PLAN MILESTONE