Health Promotion: UK Campaign Analysis, Semester 1, Public Health

This report examines health promotion strategies in the UK, focusing on two key campaigns: the 5 Day promotion and Change4life. The 5 Day promotion, aligned with WHO guidelines, encourages the consumption of at least 400g of fruits and vegetables daily to reduce the risk of diseases like stroke, cancer, and heart disease. The Change4life campaign, initiated by the UK government, addresses rising obesity rates by promoting healthy weight management. The report highlights the campaign's success, with significant numbers of mothers acknowledging its impact on their children's health and a high percentage of individuals recognizing the link between diet and disease. The campaign's materials were widely distributed in various public locations. References to relevant research articles support the report's analysis.

HEALTH PROMOTION

Health Promotion
• Health promotion refers to the technique applied by relevant stakeholders to
enable people increase their overall well-being and increase their control
regarding their fitness.
• According to Bangkok Charter for Health Promotion in a Globalized World, 2005,
fitness campaign enables individuals to improve their health care as well as their
determinants (Macdonald & Mayon-White, 2018).
• Health promotion focuses on the personal responsibilities of the people, and
thus emphasizes on attitudes, impacting skills on the people and changing their
attitudes towards their general health.
• Besides, the promotion addresses the elements of well-being and authorizes
individuals and communities to acquire health hence widely accepted in the UK.

5 Day Campaign
• The 5 Day promotion in the United Kingdom is a requirement by the
world health organization that stipulates that by eating fruits and
vegetables not less than 400g a day lowers the emergence of severe
health problems, i.e., stroke, cancer, and heart diseases (Swift,
Strathearn, Morris, Townsend, & Pearce, 2018).
• Fruits reduces fat and calories hence controls weight.

Change4life
• Change4life campaign was set out by the UK government in response
to the rise in obesity among the people and aimed at enabling
individuals to uphold a healthy weight.
• Therefore, the campaign encourages people and their relatives to
make improved decisions and create favorable conditions for the
choices they make.

Change4life
• The campaign has been successful i.e. 85% of mothers confessed that
the campaign made them think of their children’s health.
• About 81% of the people agreed that the campaign made them
realize the connection between eating health and disease.
• Change4life materials were displayed in hospitals, primary schools,
and leisure centers.

References
• Macdonald, T., & Mayon-White, R. (2018). The global human right to
health: Dream or possibility? CRC Press.
• Swift, J., Strathearn, L., Morris, A. a., Townsend, T., & Pearce, J. (2018).
Public health strategies to reduce sugar intake in the UK: An
exploration of public perceptions using digital