Health Promotion Report: Health Promotion Campaign Analysis

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This report analyzes the health challenges faced by Peter and Sarah, refugees with diabetes, exploring the impact of socioeconomic factors and health inequalities on their well-being. It examines the relevance of research reports in addressing these inequalities and identifies barriers to healthcare access, including financial constraints and social problems. The report further delves into government health promotion strategies, such as those informed by Bettie's model, and assesses the roles of various healthcare professionals in achieving health promotion targets. It also explores the importance of routines in fostering healthy living for Peter and Sarah, and concludes with a proposed health promotion campaign plan, aligning it with existing health promotion strategies to improve health outcomes for vulnerable populations. The report also includes a discussion of relevant reports like the Black and Acheson reports and their impact on health inequalities.
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Health Promotion
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Impact of socio economical factors on Peter and Sarah...................................................3
1.2 Relevance of reports and research in reporting inequalities.............................................4
1.3 Potential barriers in providing health care to Peter and Sarah.........................................5
TASK 2............................................................................................................................................6
2.1 Relation in between government strategies and Betties model of health promotion.......6
2.2 Role of different professionals in health and social care to attain the health promotion
targets.....................................................................................................................................8
2.3 Role of routines in improving healthy living for Peter and Sarah ..................................9
TASK 3..........................................................................................................................................10
Covered in webpage file.......................................................................................................10
TASK 4..........................................................................................................................................10
4.1 Plan for specific health promotion campaign.................................................................10
4.2 Support of health promotion campaign to health promotion strategies.........................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
Health is a need of the human beings to survive in the life and manage all of their
workings. A better health increase self confidence of the person which supports in their daily
activities (Arcila and et. al., 2011). Many organisations are working in the health care sector in
which they are promoting health treatments and exercises by which a person can perform well in
their personal life. People which are influenced by serious diseases are having many types of
problems related to their health and as well as to their social activities. This report is based on the
Peter and Sarah case, they both are refugee and Peter is suffering from Diabetes Type 2, the
patient is having really serious condition. This report is having discussion on the social factors
and inequalities which are impacting on the Peter and Sarah. Government is having health
promotion strategies which are helping to make a better health promotion environment. Theories
of health behaviours can impact on the case.
TASK 1
1.1 Impact of socio economical factors on Peter and Sarah
Diabetes can be defined as the metabolic disorders that can be caused due to various type
of tensions, hybrid problems, sugar level being lifted up and the level of metabolism charged
during the course of life. Now a days it is considered as the most important and prominent
disease as every 1 in 5 persons are suffering from it and many new and innovative ways of doing
treatment are being adopted each and every day. It is considered as the most expensive health
medicine as it covers entirely half the amount of cost of hospitality and treatment expenses
caused to the patients and they didn't get compensation of it in return as it is a heavy charge
which every company cannot afford to return it to the patients (Marmot and et. al., 2012).
Various socio economic factors that affect the health of patients include;-
Measures are considered to be the important element of diabetes for Peter who is
suffering from type 2 diabetes needs to take care of lot of measures in taking proper and
critical cares at every stage of its treatment so that in case its gets increased then also the
patient doesn't suffer from any internal loss of blood or injury caused to all other organs
that can cater to internal organ failure and will ultimately result in death of the person.
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Covariates Assessment:- It includes all the heath related things which are directly or
indirectly linked on the part of an individual to check its internal and external mental
ability, health, weight, hair loss, etc. that can result in a loss of persons life from internal
weakness and depression. As far as peter is concerned he is suffering from type 2
diabetes so he would need to take care of all the losses that can incubate his internal
weakness as well as trouble on the part of his family and living standards.
Social Factor: As Peter lives in refugee camp and he belongs to Sudan so he is having a
so much pressure of this situation, he is not having any relatives and friends which can
help them in this situation.
Economical factor: As he is having six children and no resources of earning it is making a
huge financial pressure on him, as he is living in refugee camp so it is a type of relaxation
which is provided by government to them.
Poverty: This is the main element which has a huge impact on the Peter and Sarah, they
are living as a refugee in the UK and they are not having enough money to take a better
medication which has decreased his health.
Education: Peter and Sarah both are not properly educated that's why they does not took
diabetes type 2 seriously.
Income: They are living in U.K. as refugees so hence they do it have any source of
income. Thus they mainly depends on social benefits so that they can earn some money.
Hence as a result there factors directly influence health. It helps in reducing their health.
Due to this it have a huge impact on health of Sarah and Peter.
Family and social support: They have 6 children. They do not have any relatives and their
friends who can help them. Through thus they cannot receive any money from their
neighbours or through their relatives. So hence they do not have any family support .
Thus it reduces their health. Thus they cannot take treatment from doctor Peter have type
Diabetes. It directly impacts the health and reduces their health conditions.
Employment: Both Peter and Sarah are refugees in U.K. They do not get employment
anywhere . So they do not have any source of income. Thus the cannot earn their
livelihood. Due to this also Peter is suffering from type 2 Diabetes and their leg was not
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in a good condition. So due to this factor also it has huge impact on health conditions of
both Peter and Sarah.
Education: They have not gain much eduction as they had not get employment anywhere.
So thus due to thus they cannot start any small businesses and cannot earn money for
their livelihood. Hence it leads to reducing their health. It also reduces concentration
level and behaviour of peter and Sarah both. Most important reason is that without
getting good and proper education they do not get job or employment anywhere. Thus
they do not have income. Hence slowly and slowly they cannot get food items to eat.
They can live ion worse conditions. Due to this it has adverse impact on health.
1.2 Relevance of reports and research in reporting inequalities
Inequalities in health care are related to all the external factors that caters to the way in
which any disease can be removed from stage 1 to its last or 4th stage on the urge of making all
the arrangements for providing all the facilities to the different sections of society and making
them the best available resources at low cost or affordable cost. Inequalities are generated on the
basis of various factors that can be adopted so that every person can be analysed and identified
on the part of making the patient available all the facilities.;-
Social Standings:- It means that all the social respect an individual has in the society that can
affect the treatment of the individual in respect of education as well as the risk of poverty can
affect the individual from getting better treatment and better services (Kuo, Mac Bird and
Tilford, 2011). Peter and Sarah being an unproductive persons are not able to utilize all the basic
and health facilities that can affect the way their heath can be controlled.
Behavioural Factors:- These are the factors that can cause the behaviour, mindset of the people
to change in different situations in way that each and every person has different types of believes
and values that can affect their health on the part of recovery and then they can develop and
grow better. In the case study Peter and Sarah both were in such a mind stage that created the
loss of their recovery due to their own internal weakness and inner problems.
Psychological Factors'- These are those factors that can cause the person to take stress,
hypertension, and various other pressures that can create individual loss of life and various other
types of losses in respect to various health, monetary issues.
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Research reports and journals published by government has a play a major role in
providing informations regarding to inequalities. By this people can know what are their rights
and how they can use it. As Peter is suffering from diabetes type 2 so it is essential for him to
know how much financial support he can get by insurance companies as a medical. Also by this
these people can get information regarding to equality in between poor and rich people. Acheson
report has provided enough details about type of inequalities in the health sector on which
government can work which can support to provide better health provisions to those people
which are having need of proper treatment.
There are many reports which have severe impact on inequalities on health conditions.
Reports created by Govt. are-
Black report: This repost had been created to reduce the health inequalities. This is
created so that it can improve conditions of public. Thus through report it can improve health
inequalities. It covers following points:
There is a lecture which is given by Sir John Brother stone and they have said to improve
working conditions of health.
Secretary had required chief scientist to organize a different group so that they can
achieve objectives such as collecting relevant data of differences in health among all
people and problems which helps in promoting them.
Research can be dine so that they can find health status and can take step to remove the
health inequalities among all people.
It has 3 parts basically. 5 chapters helps in telling inequalities and they measure health
inequalities and other evidence of inequality of health and their recent data. This is
important so that give can take necessary steps to reduce these disparities among health.
Govt. had taken step to increase the earning level of all people and to improve
environment and working conditions of people. They can also follow steps given in book
of Henry Sigerist so tat they can reduce income disparities among people.
Through black report it tries to reduce inequalities among Peter and Sarah. These polices
of Govt. had increased their income and working conditions. Thus hey can improve their health
conditions easily.
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Acheson report: This report helps in giving proof of social economic impact on health
inequalities. 3 conclusions from this report is described below:
Monitoring of strategies and policies and their impact on health are to be considered.
Make priority and steps are taken so that that can improve conditions of families and
children.
Methods are there to decrease inequalities and can improve conditions of people.
Through Acheson report steps are taken for family and improving conditions of poor. So
hence it leads to reducing inequality and improving conditions of Peter and Sarah.
1.3 Potential barriers in providing health care to Peter and Sarah
The main barriers that are related to Peter and Sarah are:-
Financial Barriers;- All the barriers that can help the individuals to adopt various policies and
can affect the health of individuals in the manner that people who cannot afford to buy heath
services can have to suffer due to high quality and high cost of the services. In the case being
poor persons the peter and Sarah also are not are not able to recover from their illness due to
lack of finance with them. And this can affect their mental health also that can be taken from the
level of depression to death.
Mental Weakness: The mental weakness of an individual affects the health of an individual in
the manner that if the person who is suffering from any disease creates mental pressure or morale
down then they can create lot of troubles for them (Kuo and et. al., 2012).
Social Problems: When any person who is suffering from any disease creates markets
understanding about the type of person who is suffering from the disease like small cast and
poor person then also it can create troubles on the part of society as society will not accept them
under such circumstances.
Education: This is the main barrier in delivering a better treatments to them, they are not
properly educated so they have not recognized the value of medication in this serious kind of
disease.
Refugee: As they are refugee in UK so it is creating a huge barrier in between facilities and
them. They are not a having a knowledge of rights of refugees. tioned so that givt can take
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cruicvuians steops to rtembe inequlairtiesSo they cannot acess these facilities from UK
government.si is k,
Financial problems: It is required for any person to have a better financial stability to survive in
any condition as Peter and Sarah are not having good economical conditions so it is creating an
internal depression in them.
Geographical barrier: It can also be a barrier if there is distance between home and
hospital. If they are well cleaned and good roads then many people can easily get treatment and
can take services of health care. If there are no communication medium then people cannot
interact with their friends or hospital then they cannot get medical treatment very easily. So in
thus case Peter and Sarah are both are poor persons. They are living in U.K. They do not have
much money to deliver in luxury house. In almost developed countries good medical hospitals
are at distance and care home is at some distance. So hence it takes time to reach at that place
and thus they cannot access to health care services. They do not have money to bear expenses of
care home. Due to this barrier they cannot get medical facilities.
Availability: There are longer waiting hours and limited time of opening and closing
hospitals of care home. So poor people have to wait for longer hours. Hence Peter and Sarah
have to wait for longer hours as there can be big que in care home. There is also a limited time of
giving health care services. So due to this they cannot access to health care services. As a result
they do get treatment.
Acceptability: There is a time consuming process as it takes huge time of getting
services. So hence Peter and Sarah are poor people. So they have to fill documents in care home.
They have to wait for many hours. They have to get number and then only the can get treatment
for health services. So hence it is time consuming and complex process. So it is barrier for both
in getting health care services.
Due to these barriers both Peter and Sarah cannot get access to health care services.
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TASK 2
2.1 Relation in between government strategies and Betties model of health promotion
Health promotion is a way which enables people to improve their health and also have
control over their health. But in case of Peter and Sarah they both are not aware of healthy living
so that they were suffering from type 2 diabetes. That time there were not much sources tom
promote healthy living (Korda and Itani, 2013). So that the people were not having knowledge
about the healthy living and healthy diet etc. After these type of cases government started
making strategies regarding healthy living and health promotions. The main objective of health
promotion is to help people or group to reach a state of physical,social and mental well being. It
includes individual and group who are being capable of:
Identify aspirations
Satisfy their needs
Change with the environment
Health promotion help people to increase control over their health so that they can
improve their health. Health promotion promotes a range of activities which are as follows:
Community based work
Environmental health
Health education
Economic regulatory based activities
Public Policies
Organisational development
Preventive health services
All levels of government local,state and federal play a very important role in health
promotion. To assist and direct countries in achieving the better health for the citizens many
health organisations are established such as The Unite Nations, World Health Organisations and
United Nations Children's Fund (Kirmayer and et. al., 2011). All these are working for the health
promotion.
Beattie’s model of health promotion: This model of health promotion is a very complex model
that shows that health promotion is inserted in wider social and cultural practices. This model
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help us to analyse present and previous health promotions strategies. It also provide us to build
and generate new strategies for successful health promotion. This model is consist of four factors
which represents the health promotion in different ways by professionals, government and
individuals. In the cases like Peter and Sarah the Beattie's model of health promotion helps
people to analyse the present and past strategies made for healthy living. It also helps them to
achieve a healthy life and a life free of diseases. Government and professionals works in top
down approach through legislative action and health promotion techniques. The main object of
this approach is to protect individual and communities. The personal counselling approach helps
to enhance the knowledge and skills. Health promotion can be improved by using Betties model:
Health persuasion: Government has to increase health promotions to create focus of their
citizen on hazards. As Peter is suffering from Diabetes type 2 so it is essential for the
government to take people's focus on this.
Legislative action: Legislation has provides rights to people to use services for the betterment of
health and make their support in GDP.
Personal counselling: It is essential for people which are suffering from a critical disease as
Peter who has a need of proper care personal counselling.
Community development: This an liability of government to make a proper change in
community development by making a better change in legislation.
2.2 Role of different professionals in health and social care to attain the health promotion targets
Peter and Sarah both are not habitual of living in a healthy environment. They both are
refugee in UK came from Sudan (Hodge and Horvath, 2011). They were send to a care home
which will help them to live a healthy life. The care home members help them in living a better
life but they both are habitual of drinking and smoking. They were not aware of diseases. But
now a days health care professionals performs a very important role in achieving healthy living.
There has been a increase in public awareness regarding diseases and demand for
information and assistance regarding diet and disease relationships. Good nutritional practices
are very important factor to prevent and control many diseases and in promoting health. Health
care professionals must respond to these increasing needs. To promote health, health care
professionals must perform many roles such as education, modelling, organizing,advisory and
investigative role.
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The role of health professionals are as follows:
educational role
as an organiser
advisory role
investigative role
Educational Role: Health care professional serve as resources on nutrition,food and health in a
variety of ways such as in schools, motivation of particular patient in clinic setting, education in
public etc.
Role as an organiser: Health professionals helps to community programs to improve nutrition.
To achieve this objective they work through societies and health care related organisations
(Györffy and et. al., 2010).
Advisory role: The health professionals involves legislators and government officials to
promulgate required regulations and directions regarding food, nutrition,and health policies.
Investigative role: Health professionals performs this role primarily in institutions and
organisations who are involved in researches. Strategies regarding health promotions-
Increasing the level of knowledge regarding food and nutrition
Contribution towards health promoting dietary changes
Research on the relation among food, nutrition and health
Now a days several voluntary organisations, government agencies and private agencies
help health professionals to expand their role towards health promotion. They help them to
inform consumers to improve their dietary practices. They help them to improve the health of the
people. However it enhanced cooperation among these organisations needed to perform complex
task effectively. Here are some professionals which are having a huge role in health and social
care:
Doctors: They are having a huge important role in making a better situations of people like Peter
because he is having huge need of special care. They are having expertise and experience to
make better treatments for these types of people.
Physiotherapist: They are specialist in healing a particular body part which is having a need of
treatment. As Peter is having a need of this treatment because his legs are not working properly.
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Social care workers: These people are having specialised to give a special care to those who
needs. As Peter is unable to perform daily routine activities so social care workers can help to
Peter in his bathing, washing and walk.
2.3 Role of routines in improving healthy living for Peter and Sarah
Peter and Sarah both are habitual of drinking and smoking. Sarah suffered from
depression just because of not getting job so they depend upon the social benefits as income. Just
because of not having any money they din not follow any kind of healthy routine (Gleghorn and
et. al., 2010). They were from that society where which was not aware of healthy living and
following any routine. Healthy living plays a very important role in achieving good health. If we
focused on our daily habits then our health would improve automatically so daily healthy routine
is very essential. There are four important components which helps in getting healthy wellness
routine. They are as follows:
Exercise
Nutrition
Spiritual Practice
Rest and Relaxation
Exercise: Play an important role in obtaining healthy routine but it is a devalued factor in society
(Erdley, Anklam and Reardon, 2014). Exercise is important to improve health and reduce stress.
Example of daily exercise routine includes:
Taking a walk in every morning and evening.
Doing a simple yoga or any exercise in the morning and evening.
Riding bike in the park.
Dancing on favourite music with comfort in living room.
Moving body each and every day to live healthy and happy, is the most important thing to keep
in mind.
Nutrition: Diet and nutrition is a important part of healthy living. If any person who is wasting
time in counting calories and spending hours to prepare food then it seems to be impossible to
adjust healthy diet. Try to come up with a moderate diet which will help in achieving better
health.
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Spiritual practice: Daily spiritual power is a positive habit of achieving a power whether there
is god,nature, or mystery of universe (Epstein and et. al., 2010). Examples of daily spiritual
practice prayer,journaling,creativity,meditation etc.
Rest and Relaxation: There are too many benefits of rest and relaxation. Sleeping less lead to
many problems like depression,anxiety etc. relaxation is also important because mind needs rest.
The important thing to create a daily healthy routine is to make it very simple not so
complex,inflexible that is difficult to follow. So make a very simple daily healthy routine to
follow which will help you to achieve a healthy living.
TASK 3
Covered in webpage file
TASK 4
4.1 Plan for specific health promotion campaign
This plan is having based on health promotion campaign in teenage in a school. It is
essential for teenagers to have knowledge about right and wrong for their sexual health.
Target Group of people
Students in between the age group of 12 to 16
Teachers which are educating to these students
Needs of the target group
Students: In the age group of 12 to 16 teenagers are having many types of changes
regarding to their growth of gentile parts. So they are having need to aware about these
changes.
Teachers: They should provide education to their students which can help the teachers to
give a over all dimensional development of the student. Guidelines of teachers can make
a positive impacts on students and it can help to them to be positive about these changes.
Goals of health promotion
To helps girls which are in the teenage and they are having many types of changes in
their body like; menstruation and body developments.
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Girls have to take precautions in their menstruation periods and they have to be clean and
eat healthy in this time.
Some of the main resources are here which will be used in health promotions campaign
Equipments
Mic and Speakers
Projectors
Human Resources
Support boys
Health specialist to give advices on the health promotion topic
Finance
Cost completion is essential for the campaign
Methods of activity
Video clip is the best suitable method which will be used in the health promotion
campaign.
Evaluation of the campaign
It would be evaluated a quick question seminar with the teenage students. It is essential
for to evaluate to make sure that campaign is effective or not for the students.
There are basically 3 factors that is smoking,obesity,alcohol and air pollution. Thriugh thsui
there are various steps to promote health promotion campaign. They are-
1. Project management: In this all stakeholders such as customers can be involved sop that
they can also take steps. Money is to be arranged and budget is to be created related to
smoking,obesity,alcohol and reducing air pollution so that it can be run in proper manner.
Help can be taken from volunteers. Lastly interpretation of data and take decisions that
who can promote this campaigns etc.
2. Health promotion strategy: Strategy is created so that all volunteers are aware and they
encourage strategy to reduce smoking,obesity,smoking and air pollution. Through this it
results in accomplishing give health promotion objectives.
3. Audience analysis: In this audience is segmented on basis of demographic and psycho
graphic basis. Receive full information related to audience. After this creative attractive
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messages related to reduce use if alcohol,smoking,don't eat fast food and reduce air
pollution so that all people can become aware.
4. Communication inventory: In this creating communication channels such as
advertisement and online promotions. Contact to person such as volunteer who can help
in promotion of campaign. It is important so that people can reduce use of alcohol,do no
eat fast foods,smoking and tries to use vehicles to reduce air pollution.
5. Create communication objectives: Create SMART objectives. In this objectives is to
remove obesity,smoking,use if alcohol and air pollution. These should be
specific,measurable,attainable,relevant and time bound.
6. Selecting vehicle: Use of various media channels such advertisement which can reach
and accessible to many people. Use of interpersonal communication and various events
can be done so that objectives such as reducing use of alcohol,smoking,less use of fast
food to reduce obesity and reducing air pollution which are govt objectives.
7. Combine communication activities: Promotion can be decided. First is creating
interacting activities and then fit these tasks,there can be messages in different ways can
be presented in campaign so that it can change the people's attitude and behaviour.
Through this Govt. objectives such as removing of obesity,smoking,reducing use of
alcohol and air pollution.
8. Developing a message strategy: In this full information related to reducing use of
alcohol,smoking,obesity and air pollution is conveyed. Their advantages are also
mentioned so that people attitude and behaviour can be changed. Hence it results in
achieving of Govt. promotion objectives.
9. Develop a project identity: Different name,logo and images related to reducing of alcohol
and it's harmful effects are to be shown. Pictures and statements related to reducing use of
smoking as it can cause cancer,harmful effects of obesity and air pollution. This is
important so tat it can increase the awareness level of people. It is easy for Govt. to
achieve their goals.
10. Develop materials: In this communication objectives,distinct messages, positioning
statement and target audience are mentioned. Then also creates a budget for this
campaign. It helps Govt. in achieving their objectives.
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11. Implementation of campaign: Preparing of all volunteers who can promote this campaign
and use of various media channels such as advertisement and other events. This is
important so that campaign can be promoted on huge scale and Govt. can achieve their
objectives.
12. Campaign evaluation: In this test the campaign when it is running and evaluating target
audience which is to be targeted. Then when it us running and checks that it can reach to
how many individuals and responses after campaign. It helps in evaluating attitude and
behaviour of people. Feedback from users can be taken and questionnaire can be given to
them. If it is not changed then ask them to give their suggestions so that Govt. can take
necessary steps and can improve their campaign. It helps them in accomplishing their
objectives that is to reduce smoking,obesity,reducing obesity and air pollution.
4.2 Support of health promotion campaign to health promotion strategies
Campaigns are a way to make people more aware. Health promotion campaigns also
helps to provide people with the facilities which can help them to have knowledge about
improving health. This leads to interaction with the general people of the society which helps to
gain knowledge about the actual problems. So when the data and information about the actual
problems faced by the people are acknowledged they would work as a really good base to create
the strategies for the promotion of health and related issues. The organisation can take this
information to create new ideas from the people who are participating in the campaigns. This
would lead to the best and effective way to serve the people according to their needs. The best
part of campaigns is that they are created to interact with the general public which will help the
organisation to know and make strategies which would be the best for the people. This way the
major promotion of health can be done by making appropriate strategies. Campaigns directly
supports to the formation of health promotion strategies as it is directly related to the people of
the society and a best outcome can be analysed out of it.
Health care strategies can also be strengthened through effective above mentioned heath
care promotion campaign. Various benefits of heath care programme that is to educate people
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regarding heath practices and they use less of alcohol,smoking and less consumption of fast and
use vehicles to reduce pollution. From this health promotion strategies to reduce use of
alcohol,smoking,obesity and air pollution can be daily be accomplished. Strategies related to
creation of plans and policies can easily be achieved. It has also changed the public attitude and
they are now using less of alcohol,smoking and fast foods and use of diesel vehicles more.
Through proper use if effective communication medium such as advertisement and events in
campaign strategies to change the public attitude through proper communication medium and
events can be achieved.
CONCLUSION
This report is a complete study about the promotion of health and care. So it is being
concluded by this project that health is a very important factor for the life of a person. So it
should be promoted and more and more strategies to promote it should be obtained. Awareness
among people is to be spread about this by various campaigns and camps to promote the health
and care hygiene factors. In this study Peter and Sarah are facing problem in health and how they
can have a control over it is also been stated which states that a person should be very careful in
case of health.
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