Analysis of 'Every Mind Matters' Campaign on Health and Wellbeing

This report provides an in-depth analysis of the 'Every Mind Matters' campaign, examining its objectives, strategies, and impacts on mental health and well-being. The report explores the campaign's concept, developed by Public Health England in partnership with the NHS, and its focus on addressing issues such as anxiety, stress, and depression. It investigates the campaign's effectiveness, highlighting its influence on individuals' mental health through initiatives like the 'Mind Plan' and the Covid-19 hub. Furthermore, the report identifies factors contributing to the campaign's success, including technological advancements, governmental support, and precise targeting. The report also acknowledges the challenges faced, such as technical difficulties and a shortage of social workers, while emphasizing the importance of supportive institutions and collaborative efforts in achieving positive outcomes. Overall, the report underscores the campaign's role in raising awareness, providing resources, and promoting strategies for improving mental health and well-being in England.

Promoting Health and Well
being

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Concept of health and well-being by campaign “Every mind matters”.......................................3
Impacts of Every mind matters campaign on the mental health of individuals...........................3
Factors that impact upon campaign's success..............................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
A process of bringing all societal and personal influences together in order to raise
awareness for better healthcare is known as promoting health and well-being (Barry and et.al.,
2019). This present study is going to discuss effectiveness and impacts that Every mind matters
campaign have on people with mental health. It will further discuss some cause of mental illness
and problems, people of the England are suffering. It will show the data to which extent mental
illness such as anxiety, depression, panic attack is affecting people. It will then discuss some
ways that can help people in improving mental health by accessing websites of this campaign.
Concept of health and well-being by campaign “Every mind matters”
The main concept of health and well-being by world health organization refers a state of
complete physical, social and mental well-being and a body with absence of disease. Whereas, as
per the Every mind matters, that is an effective campaign, developed by Public health England in
partnership with the NHS, states that mental health plays a vital role and according to them
mental health is sometimes associated with physical health. When people find problems in
sleeping, then they become depressed and it makes them feel tired and restless all the time. So, it
can be said that having an improved mental health is vital or important for living a qualitative
life (Tov, 2018). It has shown a new way of empowering people in managing as well as
improving mental health. This campaign is effective and its aim is making people aware about
mental health and developing skills for improving their mental health. For accomplishing this
aim and improving quality of lives of people of England, it is prioritizing in some areas that leads
to mental health problems such as: anxiety, sleep, stress and low mood. There are some other
areas where this campaign is working out and dealing people with trauma, panic, social anxiety
and obsession.
So, overall it can be said that the state where people feel relaxed, tension, anxiety and
depression free is known as mental health as per the Every mind matters. So, by making people
understand that what mental health is, ways of improving it and strategies of solving mental
health problems if people have this (Moore and Ramsay, 2017).
Impacts of Every mind matters campaign on the mental health of individuals
In the context of health it can be said that it is person's physical and medical condition
and when people are disease free and active then it is considered as an improved health. In regard

to effectiveness of this campaign it is known that it is launched by Public health England in
partnership with NHS. The main reason of launching this campaign is to improve quality of lives
of people. Rate of mental illness in England is increasing. Due to busy schedule, family, love
life, personal and professional problems, they become frustrated. It is also found that mental
illness like depression, panic attack, anxiety affect not only to people who have affected but also
to people surrounding them, their family members and friends. People with mental illness
become dependent on others as they find problems in performing their daily routine work with
severe mental illness (Freeman and et.al., 2020).
It is also stated that in England, 1 in every 4 person experience mental health problem of
some kind and 1 in 6 people experience common mental health problems such as: depression,
anxiety. Some mental illness that are experiencing people of England and it is important to
provide them better solutions and ways of making themselves stressed free and improving
overall mental health. Some mental illness are: mixed anxiety, post traumatic stress, depression,
panic disorder, suicidal thoughts. The number of people with common mental health has been
risen by around 20% between 1993 to 2014 (Mental Health Facts and Statistics, 2021).
 This campaign came up with mind plan and for improving mental health, anyone can get
involved by making use of this mind plan.
 As per this plan they can create their own plan and can analyse their mental health as how
it can impacts on them. As per the principle of social model, it is important for people to
consider factors that contribute to improved health and this campaign focus on all factors
such as social, emotional and culture.
 It is also found that in this campaign, volunteers and social workers ask some questions
from target people regarding mental illness (Kalla and Broockman, 2018).
 The main reasons of asking questions is to know that what they feel, specific concern
which they have. It is also linked with principle of social model because as per the model,
people require to know about their health for taking better actions.
 On the basis of all these answers that they get, they suggest appropriate action plan to
them and help them out in improving their mental health.

 Other main feature of action plan of this campaign is, all actions that they suggest are
suitable and anyone can safely attempt at either little or no cost.
It is also found that all social workers that are working in this campaign are mainly focusing on
identifying and understanding evidence for self help. After identifying evidence they translate
this evidence into accessible actions for making all people able to try and help themselves in
improving mental health.
From survey it is found that many people benefited themselves to the great extent and it
is good for community people as they can use mind plan as a catalyst for engaging themselves in
a range of activities for improving mental health. People at the time of Covid-19, get easy access
to Every mind matters website for getting NHS approved mind plan. For getting access to
personalized action plan, adults have to answer 5 questions. By getting access they can know
appropriate ways of reducing anxiety, deal with depression with practical tip, available on
websites. It is stated that many of adults have dealt with depression that boost their mood, sleep
better. Around 2.6 million mind plans have been created since it launched in October 2019 (New
Every Mind Matters Campaign, 2020).
In addition, it is found that by getting access to Every mind matters Covid-19 hub, cope
with money and job worries. They also got to know ways as how they can look after to their
family and their own mental well being while staying at home at the time of lock down. Other
effectiveness that made this event or campaign successful till now is: support of coalition of
leading mental health charities, including mind, rethink, young mind and Samaritans.
Minister and director of mental health programme at PHE discussed some problems that
people during Lock down and after lock down are facing such as: feelings of worry, fed up,
anxious about weeks ahead and all. So, by keeping all these problems in mind, Every mind
matters is being developed accordingly. This campaign included some mental health resources
such as: tailored advice, practical tips on sleep as well as self care. Advice given via this
campaign includes: re framing thoughts and focusing on short term and finding a new rhythm.
By focusing on this, people can develop a new routine that can keep them away from anxiety and
negative thoughts (Dubey and et.al., 2020).
So, overall on the basis of all these discussed characteristics it can be said that Every
mind matters campaign is successful and can help many of the people in the future in improving
mental health.

Factors that impact upon campaign's success
Before discussing about factors that affected Every mind matters campaign, it is
important to discuss about this campaign. So, it is known that it is the national platform for good
mental health from PHE. It wants to make easier for everyone to look after their mental health
and own well-being (Mental Health at Work, 2021). Here are some factors that impact upon this
campaign's success such as:
Technological factors: One of the main problem and factor that affected this campaign
and its success is technology. It is stated and shared by staff workers of this campaign that they
were having technical difficulties with its official website because of overwhelming demand.
They were finding problems in assessing answers given by adults and people, who wants to
access this website and wanted to improve their mental health and well-being. It is stated that
sometimes people also had to wait as due to increasing rate of demand and technical problem,
they had to see pop up and comment with: hope to back online shortly, will catch you soon.
Governmental or political factor: It is also found that for providing any type of help,
support and guidance to people with mental health, supporters were required to make sure that
they are going as per the legislation of the government. They also had to make approval from
governmental bodies before making changes in internal policies related to mental health and
well-being (Dessart, Barreiro-Hurlé and van Bavel, 2019). If in case, if does not follow
regulations and governmental practices related to mental health and well-being then they have to
face some problems and penalties. It can affect image. So, it can be said that making sure all
strategies are associated and as per the rules of governmental guidelines were challenge and time
consuming process.
Lack of social workers: The rate of mental health and well-being is increasing to the
great extent so, it is important to have skilled and numbers of social workers for providing
services to all. But lack of social workers in this campaign also created some problems. As it is
already stated that people had to wait in getting solutions after having access because of
technological problems. Along with this lack of workers was main problem and for this reason
and problem also, people had to wait. It is believed that by employing more social workers,

many people had been approached and provided with better mental health and well-being
solutions.
In addition, it is also found that social workers faced problems in engaging people and
making them aware about effectiveness of this campaign. But with the help of social media and
its official website and with great efforts, they engaged million of people (Karczmarczyk,
Jankowski and Wątróbski, 2018).
After identifying all these problems, strategies related to this campaign were improved
and with some actions, all these problems were mitigated such as:
Supportive institutions: It is found that with the support of charities, coalition of
ambassador, major brand and employers, this campaign made success in changing behaviour of
people of England. They made them aware about importance of mental health along with ways
of improving mental health by their own. In this regard, NHS chief executive, Simon Stevens
that over the past few years, there has been a profound sea changes in public awareness and
attitude towards mental health (Royal Seal of Approval for Historic Mental Health Campaign,
2019). So, by increasing specialist mental health support, they engaged people in practical ways
by which they can improve their health at their own.
Precise targeting: It focused on targeting people who found online at night, while
messaging, focused on stress will be aimed. By providing ways and uploading content about
troubled sleep on social media platform, earned media, digital channels with media partnership
and VOD, it helped such people. So, it can be said that ability to make use of digital channels
and targeting people as per the type of mental illness and problem, they solved all problems that
they were suffering. It helped out in engaging people and providing easy access to content
related to trouble sleeping.
So, from the above discussed all problems, factors that were affecting Every mind
matters campaign, it can be said that there is need to take governmental support. All changes that
have been made in internal practices and strategies are also effective and long term use of these
strategies can definitely decrease the rate of mental illness in England.

CONCLUSION
It has been summarized from the above study that mental health is vital for improving
quality of lives of community group. It has discussed some types of mental illness that people of
the England are suffering from. It has also discussed some reasons of all these mental illness and
it is found that after the lock down and Covid-19, rate of mental illness increased to the great
extent. Further, it has discussed effectiveness of Every mind matters campaign that is being
launched by the Public health in the partnership with NHS. It has found that this campaign
helped many of the people in improving their mental health by providing advice, practical tips
and all these strategies helped adults in better sleeping, reducing anxiety, depression and all
mental health problems.

REFERENCES
Books and Journals
Barry, M.M. and et.al., 2019. Implementing mental health promotion. Springer Nature.
Dessart, F.J., Barreiro-Hurlé, J. and van Bavel, R., 2019. Behavioural factors affecting the
adoption of sustainable farming practices: a policy-oriented review. Eur. Rev. Agric.
Econ. 46(3). pp.417-471.
Dubey, S. and et.al., 2020. Psychosocial impact of COVID-19. Diabetes & Metabolic Syndrome:
Clinical Research & Reviews.14(5). pp.779-788.
Freeman, D. and et.al., 2020. Coronavirus conspiracy beliefs, mistrust, and compliance with
government guidelines in England. Psychological Medicine, pp.1-13.
Kalla, J.L. and Broockman, D.E., 2018. The minimal persuasive effects of campaign contact in
general elections: Evidence from 49 field experiments. American Political Science
Review. 112(1). pp.148-166.
Karczmarczyk, A., Jankowski, J. and Wątróbski, J., 2018. Multi-criteria decision support for
planning and evaluation of performance of viral marketing campaigns in social
networks. PloS one. 13(12). p.e0209372.
Moore, M. and Ramsay, G., 2017. UK media coverage of the 2016 EU Referendum campaign.
King's College London.
Tov, W., 2018. Well-being concepts and components.
ONLINE
Mental Health Facts and Statistics. 2021. Online Available through: <
https://www.mind.org.uk/information-support/types-of-mental-health-problems/
statistics-and-facts-about-mental-health/how-common-are-mental-health-problems/>
New Every Mind Matters Campaign. 2020. Online Available through: <
https://www.gov.uk/government/news/new-every-mind-matters-campaign>

Royal Seal of Approval for Historic Mental Health Campaign. 2019. Online Available through:
<https://www.prweek.com/article/1661873/royal-seal-approval-historic-mental-health-
campaign>
Mental Health at Work. 2021. Online Available through:
<https://www.mentalhealthatwork.org.uk/toolkit/every-mind-matters/>