Business Plan Development and Analysis for Victoria Park Health Centre

This report provides a comprehensive analysis of the business plan for Victoria Park Health Centre, focusing on delivering care services to vulnerable residents. It details the formulation of the business plan, including objectives, market research, and strategies such as hiring skilled staff and arranging funding. The report outlines various funding sources like NGOs, charities, and trustees, along with a detailed budget projection for the first five years. It also explores the benefits of the plan, such as meeting market demand and achieving a competitive advantage. Furthermore, the report examines policy landmarks like the Health and Social Care Act 2012, Equality Act 2010, and Social Value Act 2012 to promote integrated working. The report also discusses the types and purpose of data required for the business plan, the necessity of working with partners and stakeholders, and the advantages of user engagement, including how data can be used to evidence it. The report provides a comprehensive overview of the business plan's development and implementation.

Business Analysis
and Planning

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Formulation of business plan..................................................................................................1
2. Policy landmarks or examples of initiatives that promote integrated working.......................5
3. Types and purpose of data which is required for business plan..............................................6
4. Necessity of working with partners and stakeholders.............................................................7
5. Advantage of user engagement and the way in which data can be used to evidence it..........8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business analysis is a process through which research is made in order to identify various
needs of enterprises and to determine solutions for different issues. It helps operational managers
to ensure that changes that takes place in the environment are introduced in most appropriate
manner within the organisation. All the changes are accumulated through analysis and a effective
planning so that different types of modifications can be introduced to the entity. It is performed
at all the levels of organisation so that goals and objectives could be achieved (Abel-Smith,
2018). It eventually helps in planning of all the activities so that operations can be performed as
per plans. Measuring performance against set standards under business analysis and planning
provide best outcomes as per desire of customers. The organisation which is selected for this
report is Victoria Park Health Centre. It is mainly established in United Kingdom and delivering
care services to the customers around the region. The entity have planned to deliver services to
the vulnerable residents as their demand in the market is very high. This assignment covers
various topics such as formulation of business plan, policy landmarks, type and purpose of data
required for the plan. Apart from this, significance of working with partners and stakeholders
along with advantage of user engagement are also covered in this project.
MAIN BODY
1. Formulation of business plan
Victoria Park Health Centre is one of the famous organisations which are delivering care
services to the individuals who require it. The entity have planned to deliver facilities to the
vulnerable residents who need proper care. For this purpose, the senior manager has planned to
make a business plan which will be provided to senior management, board of directors and local
authority. The budget decided for the same is 2 million pounds and the funding will be received
from social services 400000 pounds per year. The detailed business plan for the same along with
the budget is as follows:
Executive summary: Victoria Park Health Centre is planning to deliver health care
services to the vulnerable residents so that they can get appropriate care services. This plan is
made by the organisation by analysing the increasing demand of such facilities in the market
(Cartwright, 2017).
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Objectives: The main objectives for providing care services to the vulnerable residents
are as follows:
 To meet the market demand of care services which is increasing continuously.
 To provider best facilities to vulnerable patients who are not able to afford care services.
 To attain competitive advantage so that the position of market leader could be acquired.
Market research: In order to deliver services to the patients it is very important for all
the organisations to conduct market research so that demand could be analysed. For this purpose,
Victoria Park Health Centre have conducted an analysis to determine the requirements of care
services by vulnerable residents. While conducting the research competitors are also analysed so
that possibility of losses in future could be decreased. When management of the organisation
tried to analyse the conditions of the market then they assessed the needs of care services in
health care services. Afterwards, they figured out that vulnerable residents require facilities to
live properly. By analysing this opportunity the senior manager have decided to provide care to
them and formulated a plan to meet the market demand (Challis and Clarkson, 2017).
Strategies: While working on a business plan it is very important for business entities to
formulate effective strategies which can help to meet the predetermined goals. As Victoria Park
Health Centre have decided to provide care services to vulnerable residents therefore some
strategies are formed by Senior manager. All of them are as follows:
 Hiring skilled and knowledgeable staff: The first strategy which is being formulated by
senior manager of Victoria Park Health Centre is recruiting knowledgeable and skills
staff who can contribute in the attainment of the goals. The management have decided to
hire such individuals who are having experience of providing care services to patients.
With the help of this strategy the organisation will be able to meet the predetermined
objectives.
 Arranging funds: The another strategy which is being focused by senior manager of
Victoria Park Health Centre is to gather finance to execute the business plan
systematically. With the help of it, the objectives could be achieved appropriately
because by arranging funding for all the activities the organisation will be able to operate
all the planned activities properly (Curtis and Burns, 2015).
Sources of funds: While working on a business project it is very important for all the
organisations to generate funding so that the planned activities could be performed. As the senior
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manager of Victoria Park Health Centre is responsible to formulate the business plan therefore
finding sources for funding is also a main liability. Some of the sources which could be used by
the organisation to generate finance for the services are as follows:
 NGO: As the services which will be delivered by Victoria Park Health Centre will be for
vulnerable residents therefore the organisation can receive funding from NGOs as they
work for wellness for such people. By providing social services the entity will be able to
collect finance to execute the plan which is formulated by the enterprise.
 Charities: Health care centres can receive funds from charities because there are various
people who make charities to the organisations which are working for social care. It is
also a way from which Victoria Park Health Centre can generate funding to execute the
business plan of delivering facilities to vulnerable residents (Dickinson and O'Flynn,
2016).
 Trustees: All the health care enterprise have some trustees who provide funds to operate
all the business activities. In order to deliver care services to the vulnerable residents
Victoria Park Health Centre can contact to its existing and new trustees to provides funds
to work on the business plan.
From all the above described sources of funds Victoria Park Health Centre can arrange
finance from NGO in the form of rental income for social care on yearly basis. For the purpose
of executing the plan 400000 pounds will be received by the organisation every year for next five
years.
Budget: It can be defined as a financial plan which is required to be formulated by all the
organisations before starting a new project. With the help of it, all the future activities could be
performed in systematic manner and the possibility of lack of funds in upcoming period could be
ignored. In order to execute the business plan of providing care services to vulnerable residents it
is vital for Victoria Park Health Centre to generate a budget. It will be beneficial for the
organisation to meet its predetermined goals (Elinson, 2019). All the incomes and spendings are
required to be recorded in it to make sure that all the activities are performed according to the
allocated finance. A detailed budget for the business plan of the enterprise is as follows which is
based upon estimation:
Particulars First year Second year Third year Forth year Fifth year
Receipts
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Opening balance Nil 136000 354000 312000 340000
Received from rental
income 400000 400000 400000 400000 400000
Total receipts ( A ) 400000 536000 754000 712000 740000
Payments
Salaries to staff 45000 105000 165000 210000 230000
Equipments 200000 Nil 150000 Nil Nil
Market research 5000 45000 65000 85000 95000
Advertisement 12000 30000 60000 75000 90000
General expenses 2000 2000 2000 2000 2000
Total payments ( B ) 264000 182000 442000 372000 417000
Closing balance ( A - B ) 136000 354000 312000 340000 323000
In the above table various estimations are made such as equipments will be bought in first
and third year for the purpose of providing proper care to the individuals. Apart from this, the
amount of payments such as salaries, advertisement, general expenses etc. are also based upon
estimation.
Benefits: Victoria Park Health Centre has formulated a business plan to deliver care
services to vulnerable residents in UK so that they can live appropriately. There are various
benefits of it which are as follows:
 The management have decided that the price for the services will be very low which will
be beneficial for vulnerable residents to get all the desired facilities which are required by
them.
 By providing care services to vulnerable residents the organisation will be able to meet
the market demand and establish a positive image in the mind of targeted customers
(patients require care services).
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 With the help of the recently formulated business plan Victoria Park Health Centre can
achieve competitive advantage in the industry because it can help the organisation to
respond high level of competition in health care sector (Ellis, Embree and Ellis, 2015).
2. Policy landmarks or examples of initiatives that promote integrated working
Victoria Park Health Centre is one of the famous entities of United Kingdom which are
delivering care services to the patients. Now the organisation is planning to deliver facilities to
vulnerable residents for their wellness. In order to execute the business properly and promote
integrated working it is very important for senior manager of the enterprise to make sure that
they focus upon policy landmark of initiatives. Description of some of them is as follows:
Policy landmarks: These are the set of legal policies which are formulated by
governmental parties for the purpose of guiding all the organisations to execute operations
properly. Main objective of such landmarks is to make sure that all the entities perform their
activities according to law and in legal manner (Policy landmarks, 2020). As Victoria Park
Health Centre have decided to deliver services to vulnerable residents therefore it is very
important for the management to make sure that all the legal forces are taken in to consideration
by them. With the help of them, possibility of legal interferences in operational activities could
be reduced. Some examples of policy landmarks are as follows:
Health and social care act 2012: According to this act all the organisations which are
operating business under health care industry it is very important to make sure that they pay
attention towards wellness of all the patients taking facilities from them. In order to execute the
business plan successfully it is very important for Victoria Park Health Centre to comply with it
and assure that all the vulnerable residents will be treated properly by it. If this act will be
ignored by the organisation then it may result in legal actions against it which will portray a
negative image in the whole sector. Therefore, by taking this landmark in to consideration while
making decisions for the entity will help the entity to ignore the possibility of unfavourable
situations (Ginter, Duncan and Swayne, 2018).
Equality act 2010: This act is highly focused with anti discrimination and guides all the
UK based health care centres to treat all the patients equally. If they are discriminating among
them then a strict legal action could be taken against the entity. It is also very important to be
complied by Victoria Park Health Centre because there is a high possibility of that the care
providers do not treat vulnerable residents same as other patients. By taking this act in to
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consideration the organisation will be able to portray a positive image in front of patients as well
as local authority.
Social value act 2012: This law guides all the health care sector organisations to pay
attention towards economic, environmental and social well-being while executing business. With
the help of it, social value could be created which is beneficial to reduce health inequalities
through actions on main determinants of health. In order to create social value, it is vital for
Victoria Park Health Centre to comply with this act. It will be beneficial for the enterprise to
improve employment as well as reach the objectives of business plan successfully. It will also be
beneficial to provide the services to the individuals who are willing to acquire facilities for their
wellness as it will spread awareness about the entity (Gorsky and Sirrs, 2019).
By complying with all the above described acts Victoria Park Health Centre will be able
to promote integrated working because with the help of them all the staff members will be
guided to perform their duties appropriately and meet their goals successfully. With the help of
all the policy landmarks the organisation can motivate all the individuals who are supporting
young and children to work together and effective manner so that their lives could be improved.
3. Types and purpose of data which is required for business plan
Business plan is a detailed document which covers information of a future project which
is focused by an organisation to grow a business. When it is formulated different types of data is
required by management of entities so that they can assure success. If they are not having
appropriate information then it may result in huge failure. As Victoria Park Health Centre is
working of the project of providing care services to vulnerable residents so it is very important
for the organisation to gather appropriate data to accomplish the goals successfully. There are
various types of data which is required for business plan. It could be understood with the help of
following discussion:
Qualitative data: It can be defined as the information which is gathered with the help of
observation, one to one interview, focus group etc. This data is required by Victoria Park Health
Centre for the purpose of formulating business plan as it is needed to conduct market research,
analyse competitors and determine the market demand. It is also very important for the
organisation as with the help of it senior manager will be able to formulate strategies with the
help of other members of management (Harris and White, 2018). If the organisation is not able to
gather this data then it will be very difficult to formulate a business plan. Qualitative data is very
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useful for the enterprise because it facilitate the management to analyse detailed information
about essential elements such as sources of funds, current situation of market and available
opportunities.
Quantitative data: It can be defined as the value of information in the form of number in
which each and every data set have separate numerical value. It is also required by Victoria Park
Health Centre to formulate the business plan because with the help of it market demand of care
services among vulnerable residents could be determined. By using it numerical analysis could
be conducted by senior manager of the organisation and then actual number of targeted
customers (patients require care services) could be identified.
With the help of both the above described data set senior manager of Victoria Park
Health Centre will be able to collect appropriate information which is required for formulation of
business plan. Main purpose of data is to facilitate the management to form effective strategies
and decisions for business so that possibility of failure could be reduced (Jafar and Taneja,
2017).
4. Necessity of working with partners and stakeholders
For all the organisations it is very important to work properly with all the partners and
stakeholders because it can help to achieve the goals successfully. For senior manager of
Victoria Park Health Centre it is very important to work properly with all the partners and
stakeholders so that the strategies could be formulated appropriately. If the enterprise is not able
to do the same then it may create situation of conflict among all the internal as well as external
parties.
For example, one of the key stakeholders is customer and for the management it is vital
to work properly with all the clients so that their requirements could be met successfully. On the
other hand, another stakeholders are trustees who provide funding to the care homes to operate
their activities. It is also very important for the organisations to work with them appropriately so
that their interest within the entity could be maintained properly (Jenkins and Williamson, 2015).
Working with partners is also very important for Victoria Park Health Centre because it
will be beneficial to operate business in systematic manner. If partners are having conflicts then
it will be difficult to execute the activities properly because the staff may get confused in this
situation to follow command of different superiors who are guiding them to work.
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5. Advantage of user engagement and the way in which data can be used to evidence it
User Engagement: It is the assessment of evaluating individual response regarding any
products, services or websites which offer to the consumers in order to satisfy them. It is
determined person's behaviour through interacting or observing. For example: website user
behaviour evaluated through number of clink, comment, document download etc. On the other
hand, how many times consumers take any services will helps in measuring user engagement. In
context of Victoria Park Health Centre, management measure the user engagement through
calculating number of visits of patients or how many clicks its website get (Krachler and Greer,
2015). In order to maintain user engagement, every organization develop customer engagement
portal which help the management to know about their internal as well as external requirement to
satisfy their consumers or improve their overall services. It is very essential for the organization
to make their customer happy and for this they need to engage with them.
There are various benefits of user engagement which acquire by the Victoria Park Health
Centre through adopting this process and it mentioned below:
Shorter sales cycle: With the help of user engagement, organizations can shorter the
sales cycles with the help of customer engagement portal. Customers use this portal in order to
access information whenever they required (Importance of User Engagement, 2020). It will
provide instead information that is beneficial for the stakeholders as well as maximise the
efficiency of entire operations. With the help of user engagement, Victoria Park Health Centre
able to to collect relevant information regarding their customers which is further required to
build any strategies or make decisions in respect of the organization to maximise total revenue.
Along with this, stakeholders can easily access the information without spending much time. It
will improve the efficiency, effectiveness as well as performance of overall corporation.
Improving customer loyalty: It is very essential for the organization to maintain
customer loyalty because engaged customers spend more money and time with their favourite
business. Survey data represent that, when any corporate offer something valuable to their clients
than consumers also willing to spend more and further they become loyal for them. In order to
increase customer loyalty, business need to evaluate their customer demand and modify their
services accordingly (Lombard, Stern and Clarke, 2016). In context of Victoria Park Health
Centre, they offer many health care services in order to satisfy their patients and ensure that they
feel happy with the services which this organization provided them. Along with this, health care
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centres need to collect suggestions in order to improve their services to enhance their work.
These actions or initiatives will improve customer loyalty that is the most important aspect for
the organization. With the help of user engagement, business able to evaluate consumers demand
and modify their services accordingly which further improve customer loyalty.
Engagement creates natural evangelists: In the current business environment, it is very
common or people feel happy to share their opinion and it can be anything. Now days people
start sharing their views on social media sites and give review as per their services or products
they offer. So with the help of customer care, organizations able to know about their products
and services which they offer to their clients and it can be both. Such as business to customers
(B2C) or business to business (B2B) environment. According to one survey, it is found that 20 %
B2B clients consider their peer recommendation before making any decisions regarding any
purchase or use of services. In Victoria Park Health Centre, management need to focus on their
customer care services where they collect feedback from those consumers who already use those
services. On the basis of their feedbacks, they need to improve their services and all the aspect
which they wanted to change. Along with this, they should spend on research & development
team in order to identify market trends and latest consumer requirement (McLean, 2019).
Engages people will promote the organization on social media, praise them and done word of
mouth promotions that is advantageous for the Victoria Park Health Centre to maximise their
revenue or getting market growth.
Internal stakeholder relationships: In order to maintain long term relationship with
stakeholders they need to focus on their requires. Basically, every business not only focus on
their customers but they need to focus on their other stakeholders as well such as suppliers,
employees, creditors, other functional department etc. Basically, in order to run their business in
long term they to build strong relationship with stakeholders specially with the internal one. In
order to improve operational performance of business they need to maintain effective
communication with other departments. With the help of user engagement portal, management
able to evaluate the department wise need (Moss, 2017). In Victoria Park Health Centre,
management team need to ensure that they each functioning unit perform well or their demands
will be fulfilled. With the help of user engagement, business able to create value across the board
and maintain deep relationship with internal stakeholders.
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From the overall discussion it has been evaluated that user engagement is most essential
as well critical aspect which required to consider and it contributed in the organizations in terms
of generating more revenue. With the help of user engagement, entity will build long term
relationship with clients. It will provide better customer services which maximise the
productivity as well as profitability. Business also focus on stakeholder relationships which is
very essential to run their operations in long term (Nelson and Staggers, 2016).
CONCLUSION
From the above project report it has been concluded that business analysis is the process
of analysing actual condition of the organisation and then formulating strategies for betterment
of it. While formulating a business plan different types of elements are required to be focused by
management. These are budget, sources of funds, benefits, summary, objectives etc. For all the
health care sector organisations it is very important to focus upon all the policy landmarks such
as health and social care act 2012, equality act 2010 etc. While formulating a business plan it is
very important for managers to gather appropriate data such as qualitative and quantitative so
that goals could be achieved. It is also very important for entities to pay attention towards user
engagement and working with partners and stakeholders so that the planned strategies could be
executed in systematic manner.
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<https://www.england.nhs.uk/about/equality/equality-hub/resources/legislation/>
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