UWL Multi-Media Health Communications: Mass Media Resource Analysis

This report provides an analysis of various mass media resources used in health communications, focusing on their advantages, disadvantages, and supporting theories. The media examined include print media, television, social media, news media, and community blogs, each assessed for its effectiveness in disseminating health information, particularly concerning cardiovascular illness. The analysis considers factors such as reach, cost, credibility, and potential for misinformation. Theoretical frameworks, such as the Theories of the Press, are applied to understand the operational context of each medium. The report also references studies and articles that provide evidence supporting the use of these media in health communication and highlights the challenges and limitations associated with each, such as the cost of print media, the potential for misinformation on social media, and the influence of news media on public perception. The overall goal is to provide a comprehensive overview of how different mass media resources can be leveraged for effective health communication and to identify areas for improvement and further research.

Multimedia health communications

Table of Content.
Multi-Media Health Communications Summative 1.......................................................................3
REFERENCES................................................................................................................................4

Multi-Media Health Communications Summative 1
Types of
Media
Advantages Disadvantages Supporting theory Literature
Evidence
Print media
(books,
newspaper
and magazine)
The Print media
across world has been
considered as a major
advertising strategy,
still no new media
generally involve an
option to challenge
the as yet increasing
the popularity of the
print media among its
consumers just as
within an insightful
advertisers as well as
marketers. It involves
benefits such as it can
reach multiple
generation to provide
knowledge to the
public about
cardiovascular
illness. In this, the
print media is
generally an easy as
well as an affordable
medium in order to
advertise with and
can efficiently spread
The lacks of the
print media about
cardiovascular
illness can
involve such as it
cannot produce
their information
for a global
audience. It
specifically needs
various
exposures, it can
need a lot of
planning to
produce effective
information to the
large number of
public. While
providing
information about
how can
cardiovascular
illness be caused
at global level, it
requires higher
costs.
In this, the
supporting
theories are
generally known
as normative
within the sense
that they mainly
express the
thoughts as well
as the ideas of
how the media
ought to or it can
be expected to,
operate under a
prevailing set of
conditions as well
as the specific
values. In this, the
theories that are
involved within
print media can
include such as
libertarian theory,
authoritarian
theory, a soviet
media theory as
well as the social
(Theories of the
Press / Media,
2011) (What Are
the Advantages of
Print Media Over
Electronic
Media?, 2022)

information within
public. It can help the
healthcare
professionals to
target the
demographic easily
with help of print
media by simply
doing the research on
causes and risk
factors of
cardiovascular
illness.
responsibility
theory. Through
help of magazine,
books and
newspapers, it
can specifically
help the public to
aware about
prevalence of
cardiovascular
illness as well as
it can also
provide education
and can inform
the young and
older adults about
how it can be
effectively
reduced.
Television The televisions are
generally remains an
effective vehicle
through which the
public can obtain the
specific health
information about
cardiovascular
illness. The television
can significantly help
to shape the public
health issues
Through
watching
televisions, public
are more prone
towards
consuming junk
or fast food
products. The
people who
watches
television do not
perform their
The supporting
theories of
television in
context with
cardiovascular
illness such as the
medical talk
show, reality
television shows
and many more.
The television
education
(Television as a
source of
information on
health and illness
– review of
benefits and
problems, 2015)

reduction and make
the people to improve
their choices about
healthy lifestyle. The
series or through
television, it can help
the viewers to
effectively
understand the
problems associated
with cardiovascular
illness as well as can
positively enhance
the awareness
regarding public
health issue.
daily living
activities which in
turn can lead to
cause obesity
among them
which then
ultimately leads
to develop
cardiovascular
illness.
programs are
generally
considered as a
valuable sources
of the new, useful
as well as the
practical
evidences or data
for the viewers. It
can also provide
via the
audiovisual
broadcast
advertisements an
indisputable
educational
informations.
Social Media
(Blogging,
sharing photos
and videos)
There are various
social media tools
that are generally
available for the
healthcare
professionals such as
social networking
platforms, the blogs,
media sharing sites.
These such tools can
specifically used to
enhance the
professional
networking as well as
There are some of
the disadvantages
of the social
media regarding
providing
awareness about
the cardiovascular
illness to the
public. It can
provide poor
quality of health
information. The
social media sites
are often involve
The supporting
theories that are
specifically
involved within
social media such
as it makes
advantage for
healthcare sectors
in order to
establish the
guidelines of the
care worker
regarding a
suitable use of the
(Social Media
and Health Care
Professionals:
Benefits, Risks,
and Best
Practices, 2014)

education, the
promotion of
healthcare
organizations, the
patient education as
well as the public
well-being programs.
limited
information about
specific health
topics. In this, it
generally lacks
specific
information about
the causes and
impacts of
cardiovascular
illness such that,
people are more
prone towards
consuming
unhealthy food
and living their
life unhealthy
also.
social media.
News Media It is generally an
essential tool used for
directing the attention
towards the
significant health
issues. It play a part
in determining the
specific key points
that can be used to
reduce the prevalence
of cardiovascular
illness among public.
It can help to place
Sometimes, it can
promote the
negative
experiences such
as inadequacy
about the life of
an individual.
It is known that
the journalist as
well as the
scientists are
quite helpful in
understanding the
attitudes of every
towards the other
people and can
effectively view
on transmitting as
well as translating
the specific
(The Future of the
Public's Health in
the 21st Century,
2021)

the cardiovascular
illness on the national
agenda, a tension can
exists among
scientists, the news
reporters as well as
the public well-being
care professionals as
they generally seek to
convey the well-
being news as well as
evidences towards
the public.
informations via
the media towards
the public.
Community
blogs
The specific blogs
can provide
information to the
public about benefits
of healthy eating with
help of pictures and
so on. It can also
produce or provide
awareness to public
about healthy living
and physically active.
It consumes a lot
time to update
regular on the
prevention
strategies,
causes , its care
treatment for
cardiovascular
illness.
The interventions
regarding health
issue can be city
wide, using the
media or other
helpful
approaches within
community can
help to provide
informations
about the impacts
of cardiovascular
illness within
people's lives.
(Community-
Based
Interventions,
2022)

REFERENCES
Books and Journals:
Barbaresko, J., Rienks, J. and Nöthlings, U., 2018. Lifestyle indices and cardiovascular disease
risk: a meta-analysis. American journal of preventive medicine, 55(4), pp.555-564.
Malakar, A.K., Choudhury, D., Halder, B., Paul, P., Uddin, A. and Chakraborty, S., 2019. A
review on coronary artery disease, its risk factors, and therapeutics. Journal of cellular
physiology, 234(10), pp.16812-16823.
Wardlaw, J.M., Smith, C. and Dichgans, M., 2019. Small vessel disease: mechanisms and
clinical implications. The Lancet Neurology, 18(7), pp.684-696.
Online:
Theories of the Press / Media, 2011 [Online] Available through: <http://printmedia-and-
communication.blogspot.com/2011/11/theories-of-press-or-media.html>
What Are the Advantages of Print Media Over Electronic Media?, 2022 [Online] Available
through: <https://macromark.com/blog/what-are-the-advantages-of-print-media-over-electronic-
media>
Television as a source of information on health and illness – review of benefits and problems,
2015 [Online] Available through:
<https://www.umb.edu.pl/photo/pliki/progress-file/phs/phs_2015_2/174-184_burzynska.pdf>
Social Media and Health Care Professionals: Benefits, Risks, and Best Practices, 2014 [Online]
Available through: <https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4103576/#__sec25title>
The Future of the Public's Health in the 21st Century, 2021 [Online] Available through:
<https://www.ncbi.nlm.nih.gov/books/NBK221224/#_ddd00177>
Community-Based Interventions, 2022 [Online] Available through:
<https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1447783/>