Health and Social Care Level 3: Health Education Approaches

This assignment delves into various approaches to health education, focusing on complementary therapies within the context of health campaigns. It examines three distinct approaches: the role of mass media, two-way communication, and community development. The mass media approach utilizes health and lifestyle magazines to target a female audience, promoting self-care and awareness of complementary therapies. Two-way communication is explored in the context of oncology care, emphasizing trust-building and informed decision-making. Community development focuses on providing care for those who cannot afford it, with touch therapies in palliative care. The assignment further analyzes two models of behavior change: the Health Belief Model, using the example of parents of a child with cancer, and Social Learning Theory, using the example of families learning from each other. The document explores the benefits and limitations of each approach and model, providing a comprehensive overview of health education strategies. The document provides a deep dive into the concepts and applications of health education and behavior change models. The assignment demonstrates how to use different approaches to health education and complementary therapies. The paper also includes relevant references that support the arguments and analysis presented in this assignment.

HEALTH AND SOCIAL CARE LEVEL 3
Understand different approaches to health education
Task 3: Different Approaches to Health Education
Having familiarised yourself to the different complementary therapies, you have been asked to develop information that explains 3
DIFFERENT APPROACHES you would use to educate people on complementary therapies of your choice. You can use a recent health education
campaign as the context for your chosen approaches. You can then use illustrative diagrams or examples to show how the key features in each
approach would apply in the campaign as well as your role as health educators. Use the worksheets provided below as a guide.
Approach 2: Role of Mass Media
Outline:
The use of mass media
as an approach helps in
increasing the
knowledge related to
self-care and
awareness and the
complimentary therapy
that can be used is
health and lifestyle
magazine which can be
used to target female
audience in particular.
Describe key features:
 Wellbeing Magazine is a prominent health lifestyle
magazine and the magazine is assisting in
achievement of total wellbeing.
 The majority of female readership is getting
educated regarding different aspects of leading a
healthier rather than slimmer and beautiful life
(Curran and Hesmondhalgh, 2019).
 The magazine assists in encouraging persona
empowerment and self-responsibility amongst the
individuals thus initiating development of
proactiveness.
Main benefits of this
approach:
There are three basic ways I which
using the health and lifestyle
magazines as a complementary
therapy will benefit:
 Increases self-care.
 Minimises the expenses of
government institutes such
as NHS.
 Increases the number of
people leading healthy life.
Main limitations of this
approach:
Since it involves reading, the
main problem is that it
might not be able to make
the message clear and
entertaining to a large
proportion and further it is
not necessary that the
readership of magazine is
wide.

Approach 3: Two-way Communication
Outline:
Two way communication
ensures that RN’s are
able to understand what
the patient is
experiencing and CIM is
an approach which can
be used in oncology care
especially for cancer
patients.
Describe key features:
CIM involves some critical measures that nurses are
expected to adopt i.e.:
 Communication so that trust can be gained of the
patient.
 Address the How and What aspect of a situation
 Develop informed decision making practice.
Main benefits of this approach:
This helps in understanding the
mental stat of the patient and thus
appropriate care strategies can be
developed for them so that they can
identify and diagnose the treatment
for the patient quickly (Allen, and
et.al., 2016). CIM also has
psychological benefits that are useful
in giving appropriate treatment.
Main limitations of
this approach:
The nurses should be
adequately trained and
the ability to
understand what a
patient is feeling
cannot be taught to
someone.

Approach 4: Community Development
Introduction
Community development
assists in giving care to the
ones who can’t afford it
and the whole
establishment of NHS
works for this particular
purpose. The
complimentary therapy
that can be used in the
touch therapies given
under palliative care.
Describe key features:
 Use of touch therapies help in relieving the
mind and body of the worries that are
associated.
 The quality of life of the palliative care
patients get improved by the reduction in use
of medicines (Gilchrist, 2019).
 Encouraging the body to naturally heal itself
helps in curing pain and anxiety in the
patients automatically.
Main benefits of this approach:
 It assists in giving care to
palliative patients without
unnecessary use of medicines.
 The illness can’t be cured but
unnecessary pain gets
minimised.
 Psychological assistance is
another major benefit to the
care takers of such patients.
Main limitations of this
approach:
 This is a slow process
and requires
expertise.
 If the patient is not
cooperating, it might
not give the desired
effect on the
patients.
Understand models of behaviour change
Task 4: Different models of behaviour change
Having explored the different approaches and how they can be linked to complementary therapies in national/local health education
campaigns, you are now required to explain how 2 models of behaviour change that can be used to get people with diverse health needs to
take up an appropriate complementary therapy.
1. Health Belief model

Introduction
This model is used to guide
about health promotion as
well as disease prevention
programs. The complimentary
therapies that can be used are
perception and attitude of the
parents of a child that is
suffering from cancer.
Describe key features:
Maria was a 13 year child suffering from leukaemia and apart from
the regular chemotherapy sessions that were being given to her she
and additional medication as well. The parents Sofia and Richard
were extremely depressed and constantly blamed their fate leaving
Maria further depressed. Using the perception and attitude aspect
under HBM, the parents were educated about the negative aspect of
their current attitude and the importance of maintaining a cheerful
attitude.
Main benefits of
this model:
This helps in ensuring
that the friends and
family of the patient
are not creating
negative environment
(Ahadzadeh, Sharif, Ong
and Khong, 2015).
Main limitations of
this model:
This might generate the
desired or expected
results.
1. Social Learning Theory
Outline:
This theory highlights that
people learn from each other
and they are socially linked to
each other in terms of
attributes and habits as well.
the complimentary therapies
that can be used is learning.
Describe key features:
The cultural intelligence in the aspects of this theory is the
best approach that can be used. When Will’s father
decided to get his son tested I a regular basis, the
neighbours Morrison’s also decided to get their children
tested semi-annually so that they could learn the medical
report of their children (Brezina and Piquero, 2017).
Therefore, this helped in learning and improvement of the
heath related aspect of two and consequently more
families.
Main benefits of this
model:
The major benefit is that
this theory assists in
increasing the positive
habits and thus improves
the awareness of people
regarding health related
issues.
Main limitations of this
model:
The limitation is that this
might lead to increase in the
negative attitude as well for
example if Will’s father was
ignorant regarding his child’s
health, then Morrison’s who
earlier took their children for
regular check-up might also
turn ignorant.

REFERENCES
Books and Journals
Ahadzadeh, A.S., Sharif, S.P., Ong, F.S. and Khong, K.W., 2015. Integrating health belief model and technology acceptance model: an investigation of health-
related internet use. Journal of medical Internet research, 17(2), p.e45.
Allen, W.J., and et.al., 2016. Two-way communication between SecY and SecA suggests a Brownian ratchet mechanism for protein translocation. Elife, 5,
p.e15598.
Brezina, T. and Piquero, A.R., 2017. Exploring the relationship between social and non-social reinforcement in the context of social learning theory. In Social
learning theory and the explanation of crime (pp. 265-288). Routledge.
Curran, J. and Hesmondhalgh, D., 2019. Media and Society. Bloomsbury Academic.
Gilchrist, A., 2019. The well-connected community: A networking approach to community development. Policy Press.