BMSW4006 - Managing Enterprise: Health Consultancy Business Plan UK

This report presents a business plan for a health consultancy, focusing on digital health technologies in the 21st century. It includes an overview of Bernard Sims Associates, a UK-based health and safety consultancy, and outlines strategies for self-employment and business development. The plan covers macro-environmental factors using PEST analysis, market and industry analysis, marketing and pricing strategies, and a SWOT analysis. It also details financial requirements, including start-up costs, sales forecasting, break-even analysis, and profitability analysis. The report concludes by emphasizing the importance of mission, vision, and objectives, as well as the need for various analyses and strategies to achieve a competitive advantage in the market. Desklib offers resources like this to aid students in their studies.

Managing Enterprise in the 21st Century

INTRODUCTION
For health care and associated purposes, digital health technologies make use of
computer platforms, networking, software, and sensors (Arnold, 2020). These technologies have
a wide range of applications, ranging from general wellness to medical devices. Biotech startup
and health insurance organization and some government hire Healthcare consultant to assist them
on the appropriate and most effective way in order to deliver Healthcare. The clients of the
organization are generally higher consultants to work on the cases for a limited time period. This
report is going to illustrate about the Bernard Sims associate which are independent health and
safety consultant in the United Kingdom. In addition to this report is going to develop a business
plan which engaged self employment and the skills which are required by the individual in order
to set up a successful business. In addition to this report also going to explain about the business
idea and design in context of business plan.
MAIN BODY
Overview of the business
Bernard Sims associate is established in 1995 in United Kingdom and it is a United
Kingdom’s established health and safety consultant. BSA is dedicated to ensuring worker safety
in a variety of settings. Their services go beyond preventing accidents and the associated
expenses and lost time. They help develop people's attitudes and knowledge via consulting and
training, resulting in a safety culture that saves money and time while also improving people's
health and productivity.
Business Plan:
Business plan is the concept which help the entrepreneur when they starting a small
business and exploring the ways in order to expand their existing business then the business plan
is very essential tool in strategy for the entrepreneur that assist them to make decisions. Business
plan is the concept which provides insights on a particular is steps which are taken by them and
also access to them to analyze the resources which are required by the company in order to
achieve their goals and objectives in an appropriate manner (Bousquet, Farrell, and Illario,
2020). As the organization is wants to develop a health consultancy digital application which
provide several services towards the patient or user so that the company can achieve their goals

and objectives in an appropriate manner and provide all the facilities towards the consumer so
that they can get more and success. As from the above description the organization wants to
formulate a health consultants is digital application so it is become very important for the
organization to identify the marketing strategies and complete the competitor analysis and also
analyze the internal and external factors so that the organization can identify their target market
and appropriately describe the power structure so that they can formulate their Strategies and
achieve their goals and objectives in an appropriate manner.
Macro- environmental overview
Bernard Sims is the health consultancy which provides several services towards the
patient and consumer so it is very important for them to analyze the market requirements and
also analyze the external factors which create impact on the organization. In order to analyze the
external factor the organization is going to conduct a pest analysis which is mentioned below:
Political factors: As the organization is committed to keeping the individual safe in
every kind of workplaces (Elia, Margherita, and Passiante, 2020). Due to Brexit it creates huge
impact on the organization because is the modification in the policies and rules in context of
safety culture which create several problems for the organization in order to train the people that
how to understand and create a safety culture which overcome the cost and downtime and
improve the people wellbeing and productivity.
Economical factor: In context of economics the United Kingdom has the country which
has a good economic role. The country has a strong GDP and diverse economy but a several
kinds of challenges too. So it is very required for the company to provide appropriate
contribution in the economic development so that they can get more opportunities and achieve
their goals and objectives in an appropriate manner.
Social factor: This is the factor which explains about the patients and user requirements
towards the company. So it is become very important for the organization to analyze the
requirements of the society in order to sustain in the Marketplace and provide appropriate
facilities towards the society.
Technological factors: As the organization wants to adopt a digital application so that
they can provide more facilities towards the patient and user in order to achieve their targets and

increase their effectiveness in the Marketplace. So it's become very important for the company to
analyze all the technological factors which are running in the Marketplace so that they can adapt
more effective technologies in order to become effective in the market (Ghosh, 2020).
Market & industry analysis
It is very important for the organization to evaluate and analyze about the industry so that
the organization can appropriately and effectively operate their activities in the Marketplace and
achieve their goals and objectives in an appropriate manner. In order to adapt the Technologies
and achieve their goals and objectives it is very important for the organization to analyze the
market competition so that they can provide appropriate services towards the consumer so that
they can feel safe in every kind of workplaces. It is very important for the every organization to
formulate policies in context of safety culture of the employees so that the company can improve
their productivity and well-being. So in order to provide appropriate services the organization is
continuously working on their capabilities and services so that they can work indivisible safety
and improve the Wellness of their uses as well as their patient. In addition to this it is very
important for the organization to analyze identify the reasons for being a consultant so that it will
support them to focus on their goals. As the organization wants to provide the expertise in a
specific market and also help the organization to identifying the problems in context of safety of
the person and about the environment change in the surroundings so it's become very important
for the company to analyze investigate on the market and industry so that help them to get
success and becoming a successful (Hendriarto, 2021). Good consultants are costly, but they are
well worth the investment provided you do your part. Selecting a business consultant is
expensive enough as it is, so don't make the mistake of hiring the incorrect one. There will come
a moment when the company will require outside consultation and assistance. The consulting
industry is expanding, as more businesses seek professional guidance in areas such as
management, technology, marketing, and more. As a consultant, they may draw on their
knowledge and expertise in a variety of disciplines to offer advice to companies in need.
Marketing & Pricing strategies
In order to analyse the marketing and pricing strategy for the company Bernard sense is
required to adopt digital marketing techniques for their promotion. Social media marketing can
be an effective marketing strategy for their digital application to be promoted in the market so

that they can attract more and more customers towards the company. In order to formulate there
pricing strategy the company is required to have lower prices in advance as people have lack of
trust in online consultancy. Pricing strategy might be work as an effective strategy to attract more
and more customers towards their consultancy services (Hughes, 2020).
SWOT analysis
In order to analyze internal as well as external environment of business the companies
required to conduct the SWOT analysis which will help them to analyze their strengths
weaknesses opportunities and threats. The SWOT analysis of Bernard Sims is given below
Strengths Weaknesses
 Digital application introduced by
Bernard Sims will help them to
provide effective services of
consultancy to the customers from
their places.
 Another strength of the company is is
their popularity among their customers
for their health consultancy (Jordan,
2020).
 Non availability of doctors 24/7 in the
Bernard Sims is a great weakness for
the company as they are unable to
provide effective services to their
customers.
 The employees who are working in
the consultancy has lack of knowledge
about this digital application which
can create work conflict and affect
their workflow.
Opportunities Threats
 The situation of covid-19 is a great
opportunity for Bernard Sims to
achieve success for their digital
application as people are scared of
going out to consult doctors and prefer
online modes for their help
consultancy.
 With the increasing consultancy
services in the market the biggest
threat for Bernard Sims is the high
competition and changing political
environment which can have a great
impact on the business of the
consultancy.

Financial requirements
Bernard Sims is providing their digital application services to their patients which
requires some financial assistance (Khairi, Laili, and Kamarubahrin, 2020). In order to forecast
the need of finance in the business plan some cost are explained below:
Start-up cost: Start-up cost is generally involves the cost which requires by a business to
initiate the business plan and their operations such as development of the application
maintenance of the application promotional activities. All these activities requires a cost to be
incurred by business and will be included in the startup cost. This cost is breaking up in smaller
parts that are explained below:
 Development of the application = £ 2000.
 Promotional Activities = £ 1500.
 Application Developer =
 Security deposit = £ 100.
 Advance fees = £ 100.
 Estimated cost of sales = £10 per unit.
 Selling price per unit = £50.
 Fixed cost = £ 1500.
 Variable cost = £3 per unit.
Evaluation of several factors helps to know that they have a great impact on the sales which
has been made by the application (Lämmle, 2020). It has been forecasted that the application will
be able to provide revenue from 200 patients in a month and on this basis a proper cost statement
can be forecasted which has been provided below:
Particulars Calculation Amount
Sales £50*200 £10000
Less: variable cost £3*200 £600
Contribution Sales-variable cost £9400
Less: fixed cost £1500
Less: estimated cost of sales £10*200 £2000

Net profit £5900
The above cost analysis helps to calculate profitability and break-even point for the business.
Break even analysis - Break even analysis refers to the volume of sales the company made at
the situation of no profit and no losses. In order to earn profit the company is required to pass
this point of sales and it is essential to calculate this neutral situation that is given below:
Breakeven point = Fixed cost/ (selling point – variable cost)
= 1500/(50-3) = 31.91 units or 32 units (approx.)
Profitability analysis - The above given break-even point will help to analyze that any profit
earned above this these units will provide profitability to the company (Namperumalsamy,
2020). The net profit margin for the company is calculated below:
Net profit margin for the company = net profit / sales*100
= (5900/10000)*100 = 59%
CONCLUSION
The above mentioned business plan helps to conclude that before starting a new business
plan every business is required to develop proper mission vision and objectives. This mission
vision and objective provide an assistance to the business so that they can attract customer
towards their new and innovative product. In order to achieve success in the market the company
is required to involve in various types of analysis like micro environment factors with the help of
pestle analysis competitive analysis pricing and marketing analysis industry analysis. Apart from
this the organization is also required to formulate effective strategies like marketing and pricing
operational plan and many more which will help them to achieve competitive advantage. As
finance is also an important part of a business Bernard Sims is required to forecast their financial
requirements with the help of cost statement and other cost analysis so that they can analyze their
break-even point and profitability.

REFERENCES
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