Health Education in Action: A Report on Lakeside Healthcare and Mind

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Health Education in Action
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Table of Contents
Introduction................................................................................................................. 3
Part 1 (LO1 & LO2) (Refer to Appendix for Brochure)................................................4
Part 2 (LO3 & LO4)..................................................................................................... 7
Conclusion................................................................................................................ 16
Reference List...........................................................................................................17
Appendix................................................................................................................... 19
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Introduction
Health Education is the way through which people are informed about various
medical issues so that their illnesses are better treated. In this particular report, the
case of two organisations has been taken into consideration. The first organisation,
which is being taken for this report, is Lakeside Healthcare and another is Mind. In
the first part of this report various factors that influence the health status of person,
will be detailed. Along with which the relationship between health beliefs and
illnesses will be explored as well. In the second part of this report, a detailed initiative
for helping dyslexic people will be created. With the help of this initiative, various
individuals such as educators, health practitioners and others will be bought
together. After this initiative ends, the success rate of it will be evaluated and
recommendations for future events like it will be put forward.
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Part 1 (LO1 & LO2) (Refer to Appendix for Brochure)
LO1 Examine the factors influencing health status
P1 Compare a range of factors that impact on health status
The various determining factors that affect the health status of an individual include
elements such as the following:
 Income and social status
 Education
 Physical environment
 Genetics
 Gender and others (Baum, 2016)
A comparison between these factors will be drawn here:
 Income status and education are interconnected, as the higher, the level of
education an individual has and the more capable they are of attaining a
superior job. Investing time in education for dyslexic people requires mental
effort, because of which proper diet and stability in lifestyle is required for
them to exceed further.
 Similarly, genetics and physical environment are interconnected as well. This
is because genetics determines how delicate or tough the body of an
individual will be. As per their sensitivity level, the level of effect a dyslexic
individual have from the external environment will have on their health will
vary (Rosen, 2015).
P2 Explain potential barriers service users face when accessing healthcare
services using examples from own work placement
Some of the potential barriers, which are present in the Healthcare sector towards
service users, are elaborated here:
Discrimination - Even though there is so much progress in the current work
environment, there are still chances that subordinates might practice racial and
gender discrimination because of which optimal services might not be provided to
the dyslexic service users.
Communication barriers - Services might be speaking in a language which is
different from the ones with subordinates speak causing there to be a situation
where both the parties do not understand each other.
Disabilities - There might be discrimination towards disabled people as well as
some employees might not tolerate the amount of time which is taken by such
patients in conducting themselves (Green and Thorogood, 2018)
Some examples in the case of Lakeside Healthcare are provided here:
 Within the organisation that has been numerous instances where Staff
members would not be able to understand the language, which the dyslexic,
service users causing that to be a lot of misunderstanding are speaking.
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 There has been a situation within the organisation where a nurse has refused
to a treat patient because of their colour.
M1 Assess potential barriers service users face when accessing healthcare
It has been estimated by the World Health Organisation that over 5,000 individuals
face discrimination at every moment around the world. When assessing why such
barriers exist within the Healthcare industry, it can be put forth that culture plays a
big role. It has been observed from interviews, surveys and other sources that earlier
generation individuals instil on to their young ones that mistreatment should occur
with certain groups of people because they are below them.
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LO2 Investigate the impact of health beliefs on wellbeing and illness
P3 Explain the relationship between health beliefs and illness
Health beliefs and illnesses have a strong relationship as a psychological state in
which service users are present, directly affect and influence the progression of their
diseases. This is because the mental fortitude that a service user has gives their
body strength and direction to heal better. Attribution theory plays a big role in such a
relationship as utilising this framework helps service users to determine the
intentions of care providers. The better attributes service users identify the more
psychologically relieve causing there to be faster improvement. In order for dyslexia
service users to get better, they must have an unrealistic optimism through which
their perception of the world can grow (World Health Organization, 2015).
M2 Analyse a range of factors that affect the communication between service
users and healthcare practitioners
When analysing the various elements that influence communication between
Healthcare practitioners and service users multiple factors arise which have been
detailed here:
 Information - The amount of information, which Healthcare practitioners
provide to dyslexic service users, will determine the type of communication,
which will occur between them, if there is lack of information then, and the
service users will not know how to take a decision for their treatment.
 Trust - If the health practitioners are inexperienced, then service users will be
hesitant to communicate their issues with them as they will feel that these
professionals do not have adequate tools.
 Respect - There must be mutual respect present between practitioners and
service users as this will help that to be more corporation in communication
 Culture - Cultural differences also cause there to be good and bad
communication between dyslexic service users and health professionals as
the more differentiated culture each of these parties belong to the hard it is to
connect (Coslett and Turkeltaub, 2016).
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Part 2 (LO3 & LO4)
P7 Produce an accurately detailed plan for a local health education initiative
that addresses a current local health issue
M4 Implement a well-planned local health education initiative that addresses a
current local health issue
Section A
Introduction
Dyslexia is a specialised learning disability because of which individuals are not able
to fluently and accurately read or speak. As per National Health Service, it has been
estimated that one in every ten people within the United Kingdom suffers from
dyslexia. It is important for an organisation to address this issue so that people's
lives can be made better. Primary and secondary research has been performed
where 50 volunteers were interviewed and multiple resources such as journals,
newspapers and others investigated. After conducting the survey in the locality been
determined that almost 1000 people suffer from dyslexia. Mind is a UK local charity
best health clinic that helps in improving the lives of dyslexic individuals with the help
of Mind a new campaign will be created. For helping individuals “Help and Learning
Campaign” will be initiated in this report (Mind.org.uk, 2019). “Made By Dyslexia”
campaign is an initiative that is similarly our campaign and deals with the issue of
people being unable to read properly.
Rationale
The theoretical model which has been considered for this report is the “Global
Education Initiative Model”. When comparing this to other models such as
“Disrupting Education Model” and “Open Learning model” Then it can be said that
the Global Education Initiative is a conclusive approach when it comes to the other
mentioned models. The other two models are highly aggressive in nature and force
there to change rather than their being persuasion (Fawcett, and Nicolson, 2017).
Aims of the initiative
A SMART Framework will be utilised so that the aims of this initiative can be
elaborated below:
Specific - This initiative will aim towards helping dyslexic people to be able to read
and comprehend complex ideas in a better manner.
Measurable - The amount of progress this initiative will make in the market will be
ascertained through the amount of development they have gone through after
entering the program.
Attainable - Owing to earlier campaigns it is evident that it helping in dyslexic people
is an achievable task and it can be done by health practitioners.
Relevant - In today's time where one in ten people are dyslexic taking an initiative
like this is highly relevant.
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Time-based - This initiative is estimated that it will go on for 6 months.
P4 Compare and contrast health education and health promotion and
strategies used in each to affect health improvement
Health promotion consists of all those activities and general outlines or measures
through which a service user can be empowered with knowledge to know how to be
better tackle their diseases. On the other hand, health education is a part of health
promotion as it focuses more specifically on personal hygiene, nutrition, lifestyle and
other aspects which are not that threatening.
When comparing both of these aspects it can be observed that while Health
Promotion focuses on a much broader area health education focuses on a more
concentrated scope of health improvement. The contrasting factor, which can be
highlighted between both of them, is that both of them towards enriching the lives of
service users (Coltheart and Byng, 2018).
P5 Describe how different theoretical models are reflected in different local
health education campaigns
Multiple models can be used in different health education campaigns some of which
have been elaborated here:
Behavioural change model - Important information to individuals is imparted so that
they can make and accept a healthier lifestyle direction through this model. With the
help of this method, dyslexic service users are guided so that use preventive health
services and take themselves to handle their own mental health properly.
Self-empowerment model - This specific approach focuses on enhancing an
individual’s sense of identity. Here specific tools are provided to the service user so
that it is they will be able to gain life skills on their as per their own accord.
Collective action model - With the assistance of this model, the practitioners who
are present within Mind will try to understand and analyse the interrelationship that
exists between a person and the environment within which they live. Through this
model, an attempt was made to provide pathways to the service user so that they
can benefit more from their surroundings (Elliott and Grigorenko, 2014).
M3 Explain in detail how different models of health education have been used
to elicit changes in behaviour using contemporary examples
Some examples will be provided here turn below to elicit how the above models
have been used to implement change in the Healthcare industry:
Carilion Clinic Campaign: This was an online initiative in order to spread
awareness about the increasing threat of breast cancer. For implementing this
campaign to a large capacity, the self-empowerment model had been used whereby
which women of varying age for guided. This guidance was provided on how they
could detect breast cancer within themselves and what steps they should take to
prevent it.
Dana-Farber Brigham & Women’s Cancer Center Campaign: The specific
campaign was towards giving support to women who were suffering from cancer.
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Within this campaign, the collective action model had been used. Here the campaign
analyses the environment of the patient and provided methods through which the
practitioners could be involved in the treatment of the patients (Reid, 2016).
United Healthcare Campaign: This is an interactive campaign, which was created
in order to promote and advertise healthy habits. With the help of this campaign
health practitioners were able to create quizzes, games, and other aspects through
which more information about health growth has been provided. Here is the
behavioural change model was used so that service users were able to get the
information required to have a fitter lifestyle.
P6 Explain the need for a health education initiative using current local
demographic data and a relevant theoretical model
An educational initiative is required to help these people to be more able to
communicate with one another and read textual data better. In order to address the
issues of these people, practitioners who have varying degrees of experience must
be called upon so that their abilities can be used for dyslexia service users.
In order to know where to focus in the United Kingdom market, demographic
information must be collected first. In order to do this primary and secondary
research must be carried out.
Primary research is the method through which interviews and surveys are conducted
where by which the opinions and thoughts of service users are collected directly from
them. In the primary research questions were asked such as “How difficult is it for
you to read?”, “are you able to articulate complex ideas” and others were asked. In
this primary research, 50 people were present. Secondary research is the way
through which existing research papers, news articles, other resources have been
utilised to understand how affected dyslexic people are.
After going through all these resources, patterns and trends have emerged on a local
and national scale:
Patterns
 Dyslexic people have a tendency to misread words that in front of them.
 Dyslexic people cannot comprehend numbers even though clear distinctions
might be present (Eden et al., 2016).
Trends
 Statistics now show that with the rise in technology there is a less emphasis
on reading textual books there is a steady increase in the number of dyslexic
people
 Verbal communication is more effective with dyslexic people then nonverbal
communication (Frith, 2017)
The initiative, which will be created here, will be called the “Help and Learning
Campaign” this initiative will be targeted towards individuals that inhabit places such
as Edinburgh, London, Birmingham and others. These locations have populations of
4.82, 80, 10 million respectively.
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The model, which can be used here to help this initiative become a success, is the
“Global Education Initiative Model”
This initiative encompasses many aspects that include setting objectives, goals and
readiness. Following which methods of planning, communication, resource
management is performed. After which practitioners and educators collectively
communicated on what methods must be used to cure dyslexic patients. In order to
use this model properly. Practitioners must give individualistic time to each service
users so that they can improve.
Risks and opportunities
Some of the challenges which may be faced by the practitioners of Mind have been
elaborated here:
 It is possible that dyslexic people mind confused and in a state of shock when
they are in a classroom with other individuals
 If inappropriate treatment is implemented it might cause some other mental
health issues to arise within the service users (Carilionclinic.org. 2019)
Few of the potential benefits that can be provided to the market have been
elaborated here as well:
 The biggest benefit that can be provided to the community is that more people
will be able to read and articulate books, articles and other scholarly sources
so that they become intellectually adaptable.
 Another benefit is that these services will be able to help other dyslexic
patients also through which their lives will be enriched (Ginter et al., 2018)
The initiative
Several strategies will be formulated which will take into consideration here These
will not only consider opportunities but the change that has been set above for the
initiative as well. The strategies, which will be used within this initiative, have been
elaborated here:
 Marketing -Various online and offline marketing tools will be utilised so that
the attention of dyslexic individuals and their guardians can be obtained so
that more awareness is created into the market about the initiative that is
taking place (Iuga and McGuire, 2014).
 Special tools - Specialised learning tools will be provided to educators and
practitioners so that they are able to communicate more easily with dyslexic
people. These tools will include audio and visual tools through which it will
be easier for patients to process knowledge.
 New classes - These classes will have around the layout in which the teacher
is present between the classrooms and is able to interact with each and every
individual at a more personal level.
Resources Needed
There are multiple sources which we required to initiate this project some of these
resources have been listed here
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 Financial resources - Funds must be raised from the market so that an
initiative like this gets a proper pool of cash through which it can be sustained
on the long run and more people can be helped. A way in which through
which funds can be raised is through charitable donations and advertising that
because like this is present so that more people can help.
 Diversified Educators - Multiple teachers must be hired so that individuals
from different backgrounds can help students become better at learning
concepts and models (Drummond et al., 2015).
 Specialised Practitioners - Doctors, nurses, other practitioners who have
experience in dealing with dyslexic patients must be brought onto the initiative
so that they are able to impart their knowledge and experience in helping
dyslexic individuals become better.
Conclusion
In the above-conducted study, a dyslexic initiative has been chosen so that more
number of people can be benefited and would be able to read, write and
comprehend text in a more effective manner. Multiple strategies have been
formulated year above where marketing tactics special tools, new classrooms, hiring
various educators and others will be performed so that this initiative becomes a
success
Section B
“Help and Learning Campaign” is a project that is aimed towards helping young and
old dyslexic people who have a tough time with reading, understanding,
comprehending text. Primary and secondary research has been conducted in order
to understand the issues and problems which dyslexic people have and utilising the
various health and social care factors. All the steps and procedures, which will
encompass this initiative, explored here (Nyp.org, 2019).
Here below photographic evidence has been provided where one of the educators in
Mind’s in “Help and Learning Campaign” is trying to help students learn better
through visual aid. The testimony of the educator that had been present to their
learning has been provided here:
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Figure 1 - Photographic Evidence
(Source: Collected from the initiative)
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