This presentation analyzes Astra PLC's initiative to diversify its product portfolio by launching a health and fitness app. It details the app's functionality, which includes setting fitness targets, providing tools and information, virtual workout plans, and social features. The presentation justifies the app's development, highlighting portfolio diversification, brand image enhancement, and market expansion. It identifies potential customers such as youngsters, parents, and athletes. Moreover, it addresses potential risks like budget constraints and data security, proposing mitigation strategies, and assessing the project's likelihood of success through examination of decision-making capabilities and team spirit. The conclusion emphasizes the importance of the app for company growth and profit, summarizing key aspects of the project's conceptualization.
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