Detailed Project Report: Astra Plc Health and Fitness App Launch

This project report details the plan to develop and launch a health and fitness application for Astra Plc. It outlines the project plan, including a GANTT chart for task management, and discusses the project scope, including estimated costs, social media integration, in-app purchase systems, and app customization. The report also identifies potential project risks such as cost overruns, delays, compatibility issues, and competition. Furthermore, it analyzes the factors contributing to the success of health and fitness apps and proposes a testing strategy. The conclusion emphasizes the importance of adhering to the project plan and managing costs to ensure a successful app launch and portfolio diversification for Astra Plc. The report references several academic sources to support its findings.

Assignment - Project
Student ID -
Project on Astra Plc new Health and Fitness application
Tutor name -
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Contents
Introduction................................................................................................................................. 3
Project Plan.............................................................................................................................. 4
Project Risk.............................................................................................................................. 6
Project Success......................................................................................................................... 7
Conclusion................................................................................................................................... 8
References.................................................................................................................................... 9
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Introduction
We are writing this report with the goal to create a successful health and fitness app for Astra Plc. We will
create the task list to complete the process and launch the app within the allotted timeline. We will
evaluate the app’s features and its feasibility. The final goal is to use this app to diversify the portfolio of
Astra Plc and gain new customers. This report will contain everything from project plan, project scope to
project success.
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Project Plan
Our plan is to launch a health and fitness application from our company. To make sure that we
have completed every task in our allotted timeline we will work using a GANTT chart.
GANTT chart
These are the steps we will follow:
Step 1
We will break down all of our tasks and list all the activities(Coffey, 2007).
Our activities will look like this -
Task Length
App idea and proposal 10 days
Application specifics and requirements 15 days
Application designing 20 days
Closed testing and beta testing 20 days
Final version of the application upload 10 days
Bugs and report analysis 25 days
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Market analysis 20 days
Step 2
We will now check which of these tasks can be executed in parallel or in the same timeframe.
Like we can work on the proposal and selecting the specifics at the same time. We can also work
on testing and designing at the same time. We have to complete each task within the timeframe
so that the flow is maintained.
Step 3
We will create a GANTT template on the excel sheet to note and record the activities. We have
to constantly update the chart so that we have a proper idea about our work progress.
Step 4
Using the GANTT template will provide us with a precise idea about our work progress, which
will help us in accomplishing our work.
Project Scope
Designing and launch cost: Our estimated cost for designing the app and launching is around
200,000 pounds. An application developer for an hour of work charges almost 45 pounds. With
that in mind, we will need almost 4800 hours to design, build and test the application before we
even do an initial launch(Tinnirello, 2016).
Social Media Integration: We will integrate the option to register in the application through
social media, this will attract from those social networking sites and registering will be
easier(Meredith, Shafer, and Mantel, 2019).
In-app purchase system: Most of the basic useful features will be free for all people just after
downloading, some will be unlocked after you complete your registration. But some unique and
exclusive features will be available through in-app purchase. For example - personalized fitness
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classes, customized diet plans, exercise classes. A small amount of monthly fee will be required
for these premium features.
Application customization: Users, to have the proper advantages of the app should register,
after registration, they have to input their height, weight, diet, age, their goal with this app. After
this, the app will generate a customized plan for each user otherwise the app will provide a
generic plan which might not be that useful.
Testing: The testing will be done in 2 phases. First, we will let the Astra employees use the
application for a time and after that, we will launch it in the app store and google play store’s
beta testing, after feedback and changes we will launch the final product.
Launch: After all the testing is done and the app is completely useable we will launch the app on
both android and IOS platforms(Cooke and Tate, 2014).
Project Risk
Cost overrun: Launching and maintaining an application is no easy or cheap task. Just the
launching will cost a good amount of money, after that server maintenance, constant software
updates, 3rd party services will add up to the extra cost. We will also need help from fitness
trainers and dietitians for that part of the app. This will be a huge cost, but in exchange if the app
flops or if we don’t be able to gain enough new customers the whole project would be a
failure(Deeprose, 2012).
Delays: it takes an awful lot of time to develop and perfect an application. Sometimes fulfilling a
tight deadline might be impossible. Also, the app design might get delayed for many reasons,
like 3rd party issues, and performance problems.
Compatibility and design issue: App incompatibility with the current OS platforms,
unnecessary functions that make the app laggy, inconsistency in the design and many other
problems might appear along with update issues.
Competition: There are around 300,000 health and fitness apps in the world. Some of the
knowns ones are My Fitness pal, Glo, the official fitness app of Puma, Adidas and
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Fitbit(Davidson Frame, 2016). As a new player in the market, the Astra app will have to face a
lot of competition.
Project Success
Recent surveys show that there’s been a spike in the popularity of health and fitness apps. This is
the contribution to the factor that people are becoming more and more health-conscious day by
day with the fact that we now have some really convenient wearable technologies, health and
fitness apps are now becoming more and more user friendly and convenient.
There are multiple reasons why people are using these types of apps right now. People nowadays
think going to or enrolling in a gym or fitness center is a hassle whereas following an application
is easier(Project Management Institute, 2017). The apps also can monitor the user in a more
precious way. That’s why these apps are becoming successful.
I will test the app's success on a small group of people who will only use it for a short period of
time. Participants had to be between the ages of 18 and 55, be both male and female, and be able
to operate a smartphone. The questionnaire that will be distributed at the beginning of the
experiment will include questions about the participants' expectations. After the trial, participants
will be asked a series of questions about the app's usability and their own personal experience
with it.
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Conclusion
If we are able to follow the GANTT chart properly and execute the tasks we will be able to
complete our tasks and launch within our timeline. Critical part of the project would be
maintaining the cost as it is an expensive project. If we can tick off all these boxes, hopefully, we
will be able to launch the app successfully and will be able to use the app to gain new customers
and successfully diversify our portfolio.
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References
Coffey, J. (2007). The project. Ontario, Canada: Mira Books.
Cooke, H. and Tate, K. (2014). Project management. New York: Mcgraw-Hill.
Davidson Frame, J. (2016). Reconstructing Project Management. Project Management
Journal, 45(1), pp. e2–e2.
Deeprose, D. (2012). Project Management. Oxford: Capstone.
Meredith, J.R., Shafer, S.M. and Mantel, S.J. (2019). Project management: a
managerial approach. Milton Qld: John Wiley and Son Australia, Ltd.
Project Management Institute (2017). A guide to the Project Management Body of
Knowledge: (PMBOK® guide). 6th ed. Newtown Square, Pennsylvania, USA: Project
Management Institute.
Tinnirello, P. (2016). Project management. 1st ed. Boca Raton: Auerbach.
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