FY002: Astra PLC's Health & Fitness App Project Proposal Report

This project report details Astra PLC's proposal to launch a health and fitness app within three months, aiming to diversify its portfolio, enhance sales, and improve brand image. The app will track user steps, calories burned, heart rate, and blood pressure, while also providing a virtual trainer for personalized fitness advice. The target audience includes youngsters and professionals, and the project's likelihood of success is deemed high due to its innovative nature and effective resource utilization. The report also references external sources to support its analysis of artificial intelligence and project implementation.

Project

Table of Content
 Project information
 What the app does?
 Why built it?
 Potential customers
 The likelihood of success

Project information
 Name of the Organisation: Astra PLC
 Project Title: Health and Fitness app
 Project Summary: launching a new health and fitness
app
 Project Time frame: 3 months

What the app does?
 In this regard, Astra Plc has launched the application that does the following:
 Tracks the steps of a person, checks the calories burnt and motivate them to be
healthy.
 Check the heart beat rate, blood pressure so that one can remain healthy.
 Provides a virtual trainer that provides assistance and fitness advices.

Why built it?
 In relation with Astra Plc, the reasons of building the health and fitness application
are being mentioned below:
 Diversify portfolio
 Enhance sales
 Brand image
 Technological capability
 Reduced risk

Potential customers
 It is important for the company to know about the
target customers. It is group of potential customers
that the company will serve in order to achieve
success.
 In relation to Astra Plc, the target customers will
be youngsters and professionals.

The likelihood of success
 It is important to check the progress of the project that is being undertaken. It is seen
that the idea of launching the application is innovative.
 This enhances the chances of getting successful in the project. It is necessary to use
all the resources in effective manner so that the business organisation is able to carry
on the project properly.
 By checking performance of the project on regular basis, Astra Plc will be able to
know about its likelihood of success.

References
 Davenport, T. H. and Ronanki, R., 2018. Artificial intelligence for the real
world. Harvard business review, 96(1), pp.108-116.
 Sulistyarini, S., Utami, T. and Hasmika, H., 2019. Project citizen model as
character education strengthening. Journal of Education, Teaching and
Learning, 4(1), pp.233-237.

Thank You