Astra Plc Health and Fitness App: A Detailed Business Project Plan

This document presents a business project plan for Astra Plc's launch of a new health and fitness application. It identifies potential customers, primarily health-conscious youngsters and professionals, and details the app's core functionalities, including tracking vitamin and mineral intake, monitoring calorie expenditure, and providing virtual training assistance. Key success factors, such as retention rate, daily/monthly active users, and return on investment, are outlined to measure the app's performance. The project aims to diversify Astra Plc's portfolio, enhance sales, improve brand image, and leverage technological capabilities. The plan emphasizes effective decision-making, timely completion of project stages, and strong teamwork to ensure the application effectively serves its target audience in the health and fitness domain. The document also references relevant research on mobile application launch strategies and app production.

Business Project Plan
PRESENTER NAME | COMPANY NAME

Introduction
 Astra Plc is planning to launch an application. In
this presentation the potential customers and all the
necessary functions of the application are
mentioned.
 The success factors of the present application are
also analysed.

Project Description
BRIEF DESCRIPTION OF THE PROJECT


Name of the Organisation: Astra PLC


Project Title: Health and Fitness app


Project Summary: launching a new health and fitness
app
• Project Time frame: 3 months

Objectives
To enhance the product portfolio
To engage more customers within 3
months

Deliverables
The application will help the people to track the requirement of vitamins
and minerals. It will keep track on the calories burnt by the person.
It will also work as virtual trainer for the people and provide them help at
the time of requirement. The application is made for the people who are
concerned about their health and fitness.

Success Factors
 There are some factors that help Astra Plc to measure the success and they
are as follows:
 Retention rate
 Daily Active Users
 Monthly active users
 Return On Investment

Project Schedule and Milestones

Why built it
 Diversify portfolio
 Enhance sales
 Brand image
 Technological capability
 Reduced risk

Potential
Customer
Choose who your potential
customers are:
• The target customers are youngsters who want to
be fit and healthy
• Professionals as they are concerned about health

PROJECT
SUCCESS
The effective decisions taken
by the company
Completing all the stages on
time
Team work with proper
cooperation and coordination

Conclusion
It is concluded that application will help to serve the
health and fitness freak people.
In the presentation the potential customers are
analysed so that they are served effectively.
The risk is analysed so that necessary precautionary
actions are taken.
The chances of success are also being evaluated in
the end of this project.

References
 Zhang, X., Hou, W. and Zhang, W., 2022. Simultaneous or sequential? Multihoming
launch strategies for mobile applications with consideration of promotion and switching
costs. International Journal of Production Research, 60(3), pp.977-998.
 Noei, E., Da Costa, D.A. and Zou, Y., 2018, October. Winning the app production rally.
In Proceedings of the 2018 26th ACM joint meeting on european software engineering
conference and symposium on the foundations of software engineering(pp. 283-294).