Astra Plc Project: Launching a Health and Fitness App for Growth
VerifiedAdded on 2023/06/10
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Project
AI Summary
This project report details Astra Plc's plan to launch a new health and fitness application to diversify its portfolio, which currently focuses on vitamin and mineral-based food supplements. The app aims to provide users with tools to set fitness targets, adopt healthy lifestyles, and track caloric intake. The primary target customers include youngsters, social media influencers, athletes, and sports professionals who are health-conscious. The project's goal is to generate higher revenue through in-app purchases and promote health and fitness awareness. The report concludes that the app's introduction will diversify the organization's portfolio.
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