Astra Plc Project: Launching a Health and Fitness App for Growth

This project report details Astra Plc's plan to launch a new health and fitness application to diversify its portfolio, which currently focuses on vitamin and mineral-based food supplements. The app aims to provide users with tools to set fitness targets, adopt healthy lifestyles, and track caloric intake. The primary target customers include youngsters, social media influencers, athletes, and sports professionals who are health-conscious. The project's goal is to generate higher revenue through in-app purchases and promote health and fitness awareness. The report concludes that the app's introduction will diversify the organization's portfolio.

PROJECT

TABLE Of Contents
 Introduction
 Project Information
 What the app does
 Why the company is launching this app
 Target Customers
 CONCLUSION
 References

INTRODUCTION
Project management is defined as the procedure of using the
particular skills, knowledge, tools and techniques in order to
prepare something which value to the people. Some
examples of project include development of any software,
construction of building, expansion of sales and many more.
The chosen organisation for this report is Astra Plc which is
a small business organisation having specialization in
supplying the mineral and vitamin based food supplements.

Project Information
Astra Plc is planning a project under which they
are planning to launch a new health and fitness
application. This project help the organisation in
diversifying their portfolio as the organisation is
only dealing with the vitamin and mineral based
food supplements.

What the App does
The new launched fitness and health app provide several
services in to their users. Through the use of this app, the
users can set the targets of their fitness through and they
can adopt the healthy life style. This app also work as the
reminder for their users in order to achieve the fitness
goals and targets through adding some extra services
which include calorie calculator and tracking caloric
intake.

Why the company is launching this app
The main purpose of launching health and fitness
app is the diversifying the portfolio of
organisation. It help the business organisation in
generating higher revenue as the app also include
several in purchase services. Along with this, the
management is also focusing on delivering the
knowledge and importance related to the health
and fitness of people of society.

Target Customers for the newly launched app of Astra Plc.
The youngsters and social media influencers are the main
target customers of the organisation. Some other target
customers of Astra Plc include athletes, social media
influencer, youngsters and other sports professionals as it
has been analysed that these people are higher concern
about their health.

CONCLUSION
From the above presentation, it has been concluded
that the Astra Plc is planning to launch a new health
and fitness app with some additional features. The
introduction of this app result in the diversifying the
portfolio of organisation.

REFERENCES
 Pill, S. and Henderson, P., 2022. Physical Education
Physical Literacy (PEPL) South Australia Project
Evaluation Report.
 Zhang, C. and Yang, L., 2022. Risk-profit analysis of
regional energy service providers by regularized primal-
dual interior point method. International Journal of
Electrical Power & Energy Systems, 135, p.107542.

Thank You