Project Plan for Launching Astra Plc's Health and Fitness App

This project plan outlines Astra Plc's strategy for launching a health and fitness app to expand its portfolio and increase market share. The plan details the project's aim, target customers, app analytics deployment, and a three-month timeframe, utilizing a Gantt chart for project management. It covers the scope of the project, including app design, launch costs, social media integration, subscription purchases, app customization, and testing. The plan also addresses potential risk factors, such as exceeding costs, delays, design issues, and competition, providing mitigation strategies. Success parameters, including stakeholder satisfaction, budget adherence, and timely delivery, are defined to measure the project's outcome. The document emphasizes the importance of planning, risk management, and corrective measures to achieve the project's objectives. Desklib provides access to similar project plans and solved assignments for students.

PROJECT

Contents
INTRODUCTION...............................................................................................................................3
Project Plan......................................................................................................................................3
Scope of the project.........................................................................................................................4
Project risk factors..........................................................................................................................5
Project Success.................................................................................................................................6
CONCLUSION....................................................................................................................................8
References............................................................................................................................................9
APPENDIX........................................................................................................................................10

INTRODUCTION
A project plan is a written report that explains the stages and the procedures to
execute a plan. It is said to be the very important part as it helps in the smooth execution of
plan. It does not only deal in execution but also in monitoring and controlling the risk factors
to achieve success (Batra., 2018.). The following report highlights the Astra Plc’s project
plan. This company is engaged in vitamin and mineral based food supplements. The plan in
the report contains strategies to launch the “Health and fitness app” to bring an expansion in
the portfolio. Along with this, it also compromises of the risk and success factors associated
with the project.
Project Plan
The Project plan that Astra Plc requires to prepare to launch the “Health and Fitness
app” is mentioned below:
 Project Aim: The objective is to expand the portfolio of Astra Plc’s food supplements
and to gain market share by increasing the equity.
 Title of the project: The project name is “Launching of health and fitness app’’
 Target customers: The company will target the audience who are professionals,
youths, dieticians, fitness freaks, athletes etc.
 Deploying in the app analytics: The app will help the customers to measure the ECG,
blood pressure level, will also evaluate calories, it will also provide the trainer who
will give virtual training, fitness awareness program.
 Time frame: It will have a time bound of 3 months.
 Gantt chart: This is the tool used in the project management that elaborates the project
plan. It comprises of two major parts. The one side that is the left one holds the lists in
related to the tasks and the second side which is the right one represents the schedule
bars and deadlines for the project visualization.

Scope of the project
It is the part of the project plan that includes the determination and documentation on
the list of specific goals, timelines, deadlines, deliverables and task in accordance with the
project. On the note with Astra Plc project plan, the company’s main aim is to increase the
equity by launching health and fitness app. This is done by implementing the diversification
process by delivering the video on the food supplements and fitness on the app which it is
going to launch.
 Design of the app: This app will come up with the technology and will include the
personal data like age, gender, profession, height and weight. The technology will
measure the footsteps, heartbeats. It will also give notifications, social sharing, video
content on fitness and also choices to set up an objective.

 Launch cost: This launching cost is different depending on the country to country. But
as per the stated country the standard cost implemented would be around 30000 –
70000 US dollars.
 Social media blending: This app will come up with the great integration where it will
allow the users to share post about the progress they have achieved in terms of health
and fitness. Today’s youth is highly influenced by the social media influencer and
also, they are highly concerned about their fitness and appearance.
 App subscription purchase: There will be some special kind of features in this app,
which a user will be able to use by buying the annual or monthly subscription. These
features will be measurement of body temperature, blood pressure level, voice note
reminders etc.
 Customization of App : Optimization of app will help user in many schemes such as
personalize scenario of app, display button and listing of independent apps.
 App Testing: It is necessary to check the app working before app deployment. So
that’s why to overcome congenial issues like testing of functionalities sever related
check-up and etc, Project manager of Astra plc will do compatibility test.
 App launching: App is ready for launching after doing all above process and dissect
the
targets.
Project risk factors
There are some negative impacts on project which are created during progress or on
completion of project. We know due to these issues and risks overall working and Worth
of app will affected.
There are some following issues related to app of Astra plc in launching process of Health
and Fitness app. These issues are listed below in the form of table. We can see the Risk
Management process through this table-
Risks Chances Effect Holder Alleviation Plan
Cost Over
exceeds
Moderate High Project
Manager
As the giant chart is
prepared above will help
in coursing of project
and it will help also in
monitoring of app and

some process.
Postpone in
designing of
the app
Low Low Software
Developer
One of main risks is
delaying in app process.
Company has three
months target. So, this
will help in to decrease
the late timings.
Problems in
designing and
compatibility
High Moderate Software
Developer
We can overcome the
designing and
compatibility related
risks by make a strong
hierarchy and proper
documentation process.
Competency
from the other
existing apps
High High Project
Manager
To overcome the
competency risk, first
we have to analyze the
other apps features and
have to gain knowledge
about other app
performance. By
listening to the user
valuable feedback can
be the major point to be
better from other apps.
Regular checking of
apps performances can
be effectible in this.
Project Success
The project is said to be successful when it meets all the criteria, goals, and budget of
project which has defined. There are some success parameters which can be used by

company to measure the success goals. Pleased stakeholders, completing the project in
given budget and on time delivery are some parameters.

CONCLUSION
From the above project plan, it can be concluded that it is very mandatory for
a company to plan and forecast before launching something new. The company must
hold the documentation that will comprise of the aim, app customization, deadlines,
timeframe, cost, charts in accordance and respect to the particular project as these are
the necessary factors that are mandatory to be considered. In addition to this, a risk
management plan will help the company in the projection of risk elements and
reasons behind them so that the business firm can adopt for the corrective measures at
the right point of time. All this will help the business organization to attain the desired
and stated objective in respect to the project.

References
Books and journals
Batra, D., 2018. Agile values or plan-driven aspects: Which factor contributes more toward the
success of data warehousing, business intelligence, and analytics project
development?. Journal of Systems and Software, 146. pp.249-262.
Vlaketic, N., 2018. Serbia-EUROPE AND CENTRAL ASIA-P157117-Inclusive Early
Childhood Education and Care-Procurement Plan.
Buczkowski, B.J., 2018. Collections management plan for the US Geological Survey Woods
Hole Coastal and Marine Science Center Samples Repository (No. 2018-1100). US
Geological Survey.
Wile, D.J., Ranawaya, R. and Kiss, Z.H., 2018. Smart watch accelerometry for analysis and
diagnosis of tremor. Journal of neuroscience methods. 230.pp.1-4.

APPENDIX
Project Information
The company will launch the health and fitness app where it will target the youth,
professionals, fitness freak, social media influences. The project has the time bound of 3
months.
What functions does the app provides
The app enables the user to share their fitness and workout videos on the social media
platforms. This will help in increasing the technology sector of Astra Plc. The special features
is of ECG level testing, Blood pressure testing, blood temperature testing etc.
Reason behind the app launch:
The company wants to diversify its portfolio and increase its market share. This app
launch with the special feature will allow the company in gaining the competitive advantage.
Targeted customer base:
It will attract the customers of young age, professionals, sportsperson and social
media influencers as they will help in the product promotion.
Potential risk components and mitigating them
 If the cost exceeds than it will be a major risk that a company will have to face.
 It can also face the risk from rivalries if there is a delay in the launch of the app as
competitors can gain advantage of this situation by launching something new in the
market.
 To mitigate with such risk elements the company should make proper analysis on
costs and interpret the competitors methods, techniques and strategies.
Project success
With the proper team management and team work and using the mitigation factors
explained above the company can achieve its objective.