Astra PLC Business Project Plan: Developing a Health & Fitness App

This business project plan details Astra PLC's strategy for launching a health and fitness application within three months. The app aims to enhance health and fitness knowledge, targeting youngsters, athletes, and other potential customers. It includes features such as fitness target setting, calorie tracking, and workout suggestions. The plan outlines potential risks like social factors, competition, and financial constraints, along with mitigation strategies. Success will be measured by team spirit, employee skill development, and customer feedback. The project seeks to diversify Astra PLC's portfolio, boost its brand image, and increase profitability. The plan also identifies potential customers and offers insights into risk management and project success evaluation. References to relevant research on collaborative healthcare and agile software planning are included.

Business Project Plan
COMPANY NAME: ASTRA PLC

Table of content
 Introduction
 Background information
 Project information
 What the apps does?
 Why built this app?
 Potential Customers
 Potential risk and mitigations of risk
 Project success factors
 Conclusion
 References

Introduction
• Present project is based on the company Astra PLC in orders to work on the project that is
Health and Fitness app.
• It can be proposed that firm should launching a new health and fitness app within 3
months.

BACKGROUND INFORMATION
• Astra PLC is British multinational
pharmaceutical and biotechnology
company that headquartered in England.
• Organization develops and manufacturing
the sells that are related to ecology,
cardiovascular, infection etc.

Project information
Astra PLc decided to launch the health and fitness application.
The main purpose of the project is to enhance the knowledge for health and fitness.
This project will be relation with digital marketing, gym and fitness club.
The main stakeholder are athletes, government, pharma company, youngsters etc.
Project contact : Astra Plc project development manager
([e-mail])

What the app does?
 This application will allow users in
order to set the fitness target on daily
basis.
 Also, it will help the individual in order
to promoting the goals that need to
follow by them.
 The additional information will provide
such ass calorie calculator, track
calories intake.
 Help for suggesting workout ideas.

Why built in ?
 To diversify its portfolio
 Allows for more variety and options for
products and services offered
 Provides a tremendous boost to brand image
 Company profitability -Increased Sales and
Revenue
 Used as a defense. By diversifying products
or services, a company can protect itself
from competing companies

Potential customer are
 The potential customer for
heath and fitness application are
as follows.
 Youngster
 Parents
 Athletes
 Social media influencer
 Retired customers
 Professionals

Potential risk and mitigating
against
• The potential risk are related to social factors, competitors,
financial risk.
• Social factor can change the choice and preference of
customers.
• Competitors can copy the idea.
• Financial resources are need by company.

Risk Management Plan
Risk Probabilit
y Impact Owner Mitigation Plan
Budget cuts may
reduce staff,
affecting project
scope and
schedule
Medium High Project
Manager New budget launch
Financial
resources medium average manager Granting loan

Project sucess
In order to evaluate the success organization will
analyze the goals ands objective.
• Team spirit and enjoyment.
• Developing skill by employees.
• Feedback from customer.

Conclusion
• It has been concluded that health and fitness application will help the individual who are
possessive about their health.
• The potential customer are athletes, youngsters, obesity people etc.
• There will be more chance of success by getting positive feedback from customers.