This project report details Astra Plc's plan to launch a new health and fitness app, outlining project initiation, planning, execution, monitoring, and closure phases. It defines the project scope, including app design costs, social media integration, in-app purchases, app customization, and testing procedures. The report identifies potential risks such as competition, cost overruns, and design issues, proposing mitigation strategies for each. Key indicators for measuring project success include app download growth, customer retention rate, cost-benefit analysis, and user reviews. The report concludes by summarizing the project's risks, mitigation strategies, and success metrics, providing a comprehensive overview of Astra Plc's app launch endeavor. Desklib provides solved assignments for students.
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