Astra Plc: Project Plan for a Health and Fitness App Development

This project plan outlines the development of a health and fitness app for Astra Plc, a company specializing in vitamin and mineral supplements. The plan covers various aspects of app development, including the target audience (women aged 25-40, obese individuals, and married men), app features (alerts, rewards, data analysis), and associated costs. It addresses potential risks such as competition, design flaws, and testing delays, and proposes risk management strategies. The plan also highlights factors crucial for project success, such as skilled teams and effective management. References to relevant research papers are included, and the conclusion suggests that with a well-defined plan, Astra Plc can successfully develop and profit from the app.

Project Plan of
Health and
Fitness app

Content
Introduction
Project Scope
Project Risk
Project Success
Conclusion

INTRODUCTION
 Astra Plc is a small sized company specializing in vitamin and
mineral based food supplements.
 The app will assist the users to stay fit and be in good health.
 The app should be built to improve the lifestyle of people and make
them more aware about their own health.
 The potential users are ladies from age group of 25 to 40, obese
concerned people, married middle age men etc.

Project Scope
 Designing and development of these apps requires highly technical
persons, so it is generally outsourced by the companies (Barkley and et.
al, 2020).
 App development companies charge anywhere between £ 2,925 and £
7,675.
 Cost is dependent on the features like; alerts and reminders for the users,
rewards and promotions, graphs and analysed data, feature of sharing
achievements on various platforms.

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 There are various forms of advertising techniques available to
promote a health and fitness app they will help the company to attract
more users.
 The company needs to test the app and find bugs and errors (if any)
to provide users with a seamless experience.

Project Risk
Competition: There are multiple health and fitness apps in the market,
this will make it difficult for the organisation to capture market.
Design: Most of the people don't use digital products with an
unattractive and monotonous layout and low response speed.
Testing and debugging: At this stage the developers and engineers
check the quality and of the health and fitness app, this process is time
consuming and can delay the project (Schwartz and et. al, 2019).

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The company can use Loss prevention and risk management method to
avoid these risks.

Project Success
 Analytical capabilities of the management and the developers plays a
major role in success of the app.
 The team and skilled workers also play a really important part in the
success of the project, the management has to maintain and form a
team of skilled employees who are motivated and enthusiastic to
work on a diversified project like the health and fitness app.

Conclusion
From the above discussion it has been concluded Astra plc will do
great with the app and after evaluating all the risks and elements that
can affect the business the management can formulate a plan for the
success of the app and earning more profit and generating more
revenue.

References
 Barkley, J.E. and et. al, 2020. The relationship between fitness app
use and physical activity behavior is mediated by exercise identity.
Computers in Human Behavior. 108. p.106313.
 Schwartz, J. and et. al, 2019. Cross-cultural translation, adaptation,
and reliability of the Spanish version of the Physical Activity
Readiness Questionnaire for Everyone (PAR-Q+). The Health &
Fitness Journal of Canada. 12(4). pp.3-14.

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