Project Report: Analysis and Plan for Astra PLC Health & Fitness App

This report provides a comprehensive analysis of a project aimed at launching a health and fitness app for Astra PLC, a company specializing in vitamin and mineral-based food supplements. The report begins with an introduction that outlines the project's background, objectives, and potential benefits, including diversifying the company's portfolio and enhancing consumer engagement. The main body delves into the project plan, detailing the resources required, including skilled trainers and compatibility for both iOS and Android platforms, and the use of UX/UI design to enhance user experience. The project scope covers app design and launch costs, social media integration, in-app purchases, app customization, testing, and launch strategies. The report also identifies potential project risks, such as cost overruns, delays in design, and competition, and discusses methods to mitigate these risks. Finally, the report outlines the criteria for measuring project success using SMART objectives, focusing on downloads, earnings, customer satisfaction, and achieving objectives within a specified timeframe. The conclusion summarizes the key findings and emphasizes the importance of project management in the successful development and launch of the app.

Presentation and Report

Table of Contents
1.0 INTRODUCTION.....................................................................................................................1
MAIN BODY...................................................................................................................................2
2.0 Project Plan.......................................................................................................................2
3.0 Project Scope....................................................................................................................3
4.0 Project Risk......................................................................................................................4
5.0 Project Success.................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

1.0 INTRODUCTION
The project management is basically related to the collection of the various resources and
planning activities for the purpose to complete a project. The main objective of the report is o
have better understanding about the project management concept and launching a new health and
fitness app for the organisation Astra PLC. The organisation is a small sized business which
basically has their specialising in the mineral and vitamin based food supplements. In context to
organisation, it is basically looking to diversify their portfolio with the help of launching a new
fitness and health application in the coming three months.
Background: In context to the project, it is basically associated with the creation of the new
health and fitness application for the purpose to improve interaction with the consumers and also
focusing on keeping the track of their entire progress. With the help of this trend, it helps in
keeping oneself healthy and fit with the help of day to day diet plans and workouts( Aanbari and
Kwak, 2018). With the increase in digitalisation, the importance for gym apps are increasing day
by day as it helps in providing greater access to services related to fitness and accessing gyms.
The project plan covers the entire details for the development of the health and fitness app. The
name of the app is “Fit Hit” and the app will cover a wide range of choices and features for the
purpose to boost the experience of the consumers. The app also comprises of workout routines
from experienced trainers who have great experience in their fields. The app will also cover diet
plans in accordance to the height and weight of the customers and will also comprises of
different routines that comprises of high intensity workouts, yoga routines and aerobics etc
(Adrian, Hinrichsen and Nikolenko, 2020).
In addition to that the major purpose is to develop a personalized digital gym is to
diversify the portfolio of the operations within the gym organisation. Moreover, the creation of
the fitness app will help in overall enhancement of the scope services that enhance the scope of
services that are provided by the organisation and could offer easy accessibility to the gym
services for the consumers. The growing trend of usage of digital platforms helps in carrying out
plan diets and work out routines which is the main objective of formation of the application. The
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consumers of the app will focus on the objective of all the individuals and fitness enthusiasts
aims to have a active and healthy lifestyle.
MAIN BODY
2.0 Project Plan
The project planning stage is considered to be the most crucial stage where it involves all the
related resources and their examination and defining actions for the purpose to undertake and
execute a project (Ajmal and et.al., 2017). For the objective to develop the health and fitness app,
it is important to have trained and skilled trainers. In addition to that, it is important to have
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suitability for both the IOS users and android (Akkermans and et.al., 2020). Moreover, for the
purpose to built the app in a successful way, UX and UI design will be used for the purpose to
enhance the engagement and user experience. For the purpose to plan a project, the organisation
will be using a Gantt Chart which will basically showcase some activities comprises of the
various events and tasks in the project.
 Firstly it has to be examined what kind of data the mobile app will showcase to users and
it would interact with users. Fit Hit would make use of workflow diagrams in order to
identify interactions with clients and to navigate app structure.
 The second step is to create wireframes, which are referred to the conceptual layouts that
provides the display structure of an app (Hair, J.F. and Sarstedt, M., 2021).
3.0 Project Scope
App Design and Launch Cost
For the purpose to built the app in a successful manner, UX and UI design will be used for
the purpose to enhance the user engagement and experience. The app will be designed in a
way that it could be easy understood by the users and enriches their experience and offers
them real life gym feel. In context to the launch cost, it will involve cost for the
predevelopment, UI and UX design, app development ,app testing and deployment and
ongoing maintenance and support.
Social Media Integration: It basically relates to the strategic and efficient use of various
social media platforms which comprises of various marketing strategy for the purpose to
promote the values of the company. In context to the app project, it will involve increasing
awareness on social media platforms such as Instagram and Face book.
In-app purchase : The in-app purchase is a feature which enables the advantage of earning to
the developers through providing content which users have to buy from a device within the
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application. The use of this concept would help the developer in providing their application for
free to users while charging for the inner access to workout routines and other diet plans etc. In
context to app customization, the app will offer a wide range of options and features as per the
height and weight of users and will offer different personalised experiences according to height,
age, gender, body weight and much more. In context to testing the app, it will involve different
testing methods such as functional testing, user experience, security and performance testing.
The app will be launch with the help of promoting it through influencers and press list.
4.0 Project Risk
A project risk is basically an uncertain event that may or may not occur during the project. In
context to the potential risks that could impact the launch of the application involves Unreliable
data storage, unsafe and defective networking, risk of security violation and much more. In
addition to that there are various major risks involved in the project are :
Cost Overruns: It is basically known as budget overrun and cost increase and involves the
unexpected incurred costs. In context to gym app, the risk of cost overruns may arises due to
delay in payments of complete work, lack of communication, poor financial management and
poor feasibility.
Delay in app design: In context to application, another delay involves the undesirable effects on
the projects and delay in the app design and overall delay in the project.
Design and Compatibility issues: In context to the potential risks associated with the application,
it majorly involves the issues in relation to the compatibility and design which involves risks
such as word processors, using same type of software for a task or not able to communicate with
each other.
Competition from other apps: In context to organisation, the another major risk comprises of the
competition from other applications which might result in decreasing the overall user attention an
and engagement on the application.
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5.0 Project Success
In relation to every project, it is very important to measure the application of the success in a
timely manner which can be done with the help of using the smart objectives.
Project Success (measuring the app’s success)
The comparison of smart objectives to that of real performance of the project can be helpful
to measure the success of the application. S: The specific criteria to be achieved was the success of the application to reach 10K+
downloads and the performance of the application can be checked by identifying whether
this criteria was fulfilled by the application or not. M: The measurement of performance of the application could be done by the overall
earnings that are gained by the use of the application and the estimated costs incurred on
that application. A: The achievements of the application to provide best returns on investment can be
measured for identifying whether the application was successful in providing better
results in its performance or not. R: Moreover, the relevancy of application must be checked by evaluating the overall
customer satisfaction and positive feedback gained by the use of application.
 T: Finally, the performance of the application can be understood by identifying its
achievements on predetermined time. The application must achieve its objectives on
predetermined time within 6 months of its launch.
CONCLUSION
From the above report, it can be concluded that project management process plays a really
important role for the purpose to enhance the development of the application in relation to
the association with the outlining and planning requirements for the purpose to execute the
project. The above report helps in understanding the app design, app scope and various
potential risks associated with the applications and involves smart goals for assessing the
project goals and how the success of the application could be measured.
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REFERENCES
Books and Journals
Aanbari, F.T. and Kwak, Y.H., 2018, June. Impact on project management of allied disciplines.
Project Management Institute.
Adrian, B., Hinrichsen, S. and Nikolenko, A., 2020, July. App development via Low-Code
programming as part of modern industrial engineering education. In International
Conference on Applied Human Factors and Ergonomics (pp. 45-51). Springer, Cham.
Ajmal and et.al., 2017. Factor analyzing project management practices in the United Arab
Emirates. International Journal of Managing Projects in Business.
Akkermans and et.al., 2020. Crafting project managers’ careers: Integrating the fields of careers
and project management. Project Management Journal, 51(2), pp.135-153.
Hair, J.F. and Sarstedt, M., 2021. Explanation plus prediction—The logical focus of project
management research. Project Management Journal, 52(4), pp.319-322.
Appendix
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With the help of this trend, it helps in keeping oneself healthy and fit with the help of day to day
diet plans and workouts. With the increase in digitalisation, the importance for gym apps are
increasing day by day as it helps in providing greater access to services related to fitness and
accessing gyms( Kiridena, S. and Sense, A., 2016).
7

The project plan covers the entire details for the development of the health and fitness
app. The name of the app is “Fit Hit” and the app will cover a wide range of choices and features
for the purpose to boost the experience of the consumers (Scott, L., 2016). The app also
comprises of workout routines from experienced trainers who have great experience in their
fields. The app will also cover diet plans in accordance to the height and weight of the customers
and will also comprises of different routines that comprises of high intensity workouts, yoga
routines and aerobics etc.
8

In addition to that the major purpose is to develop a personalized digital gym is to
diversify the portfolio of the operations within the gym organisation( Mota, J.M. and et.al.,
2018).
9

Moreover, the creation of the fitness app will help in overall enhancement of the scope services
that enhance the scope of services that are provided by the organisation and could offer easy
accessibility to the gym services for the consumers (Napoli, M.L., 2019).
10

The growing trend of usage of digital platforms helps in carrying out plan diets and work out
routines which is the main objective of formation of the application. The consumers of the app
will focus on the objective of all the individuals and fitness enthusiasts aims to have a active and
healthy lifestyle (Prater and et.al., 2017).
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REFERENCES
Kiridena, S. and Sense, A., 2016. Profiling project complexity: Insights from complexity science
and project management literature. Project Management Journal, 47(6), pp.56-74.
Mota, J.M. and et.al., 2018. Augmented reality mobile app development for all. Computers &
Electrical Engineering, 65, pp.250-260.
Napoli, M.L., 2019. Beginning Flutter: A Hands On Guide To App Development. John Wiley &
Sons.
Prater and et.al., 2017. Optimism bias within the project management context: A systematic
quantitative literature review. International Journal of Managing Projects in Business.
Scott, L., 2016. Gower handbook of people in project management. Routledge.
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