Business Environment Report: Launching a Health and Fitness App

This report examines the business environment surrounding the launch of a health and fitness app by Astra Plc, a company specializing in vitamin and mineral supplements. The report outlines the project proposal, emphasizing the app's role in enhancing brand presence and attracting customers. It details the rationale for the app, driven by the shift to online platforms due to the COVID-19 pandemic, and its focus on providing fitness-related services. The report describes the app's functionalities, including fitness goal setting and workout ideas, and identifies potential customers who are health-conscious individuals. It also assesses the likelihood of success, highlighting the app's potential to improve competitive success by building a strong customer base. The report includes references to relevant academic sources that provide insights into cost-volume-profit analysis, product data models, and service-oriented business interactions in a cloud manufacturing environment.

Business Environment

TABLE OF CONTENT
 Introduction
 Outline the project proposal
 Rationale of new health and fitness app
 Background Information
 What does the app do
 Why should is be built
 Potential customers
 Likelihood customers
 References

Introduction
Business environment is refers to the combination of both
internal and external factors that directly affect the
organisational functional activities in positive and negative
way. Astra Plc, is a small size company that specialising in
offering vitamin and mineral based food supplements. It is
also looking for diversity their portfolio by launching a new
health and fitness app in upcoming three months with the aim
of attracting large number of customers towards its services.

Outline the project proposal
This project proposal is based on launching an new app of health
and fitness that help business organisation to improve their
brand presence at market place and at the same time also
influence large number of customers towards its services.

Rationale of the new health and fitness
app
The main purpose of introducing new health and fitness app is to
provide services through online platform. As per current
situation of Covid-19, launching and introducing this type of
application is beneficial for company and customers because
every people are active on online platform and get services
through online apps rather than going outside.

Background information
This fitness and health app is focus on providing online services
related with vitamin and mineral based food supplements to its
customers as per their needs and wants. As, majority of people
are concern with their health and fitness so that this type of
app is beneficial for them. With the assistance of this,
company can also attain huge response of people towards this
fitness app.

What does the app do
Health and fitness app is one of the effective application to met
people demand of health related services. This type of
application can be downloaded in every mobile device and
used by people anywhere to get totally fit. There are different
functions that fitness app perform such as it allow users to set
their fitness goals, gathering workout ideas and many more.

Why should is be built
The main reason behind launching this type of health and fitness
app is to provide various features to its used like motivation to
keep going healthy, result tracking. It is affordable personal
coach in user pocket.

Potential customers
For this app company set their
potential customers who are
concern for fitness because
they demand for a healthier
lifestyle. Mainly,
youngsters are the
important customers as they
are highly concern towards
their physic and fitness.

Likelihood of success
Health and fitness app is one of the popular and famous app now
days because it provide health and fitness related services to
its customers as per their needs and wants. This will provide
opportunities to company in enhancement competitive success
at market place by developing their strong customers base.

References
Lulaj, E. and Iseni, E., 2018. Role of Analysis CVP (Cost-
Volume-Profit) as Important Indicator for Planning and
Making Decisions in the Business Environment. European
Journal of Economics and Business Studies. 4(2). pp.99-114.
Lu, Y., Wang, H. and Xu, X., 2019. ManuService ontology: a
product data model for service-oriented business interactions
in a cloud manufacturing environment. Journal of
Intelligent Manufacturing. 30(1). pp.317-334.

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