This report provides a comprehensive business plan for a "Health and Fresh Bakery," focusing on sugar-free products and catering to health-conscious consumers. The plan includes an introduction outlining the business concept, followed by an analysis of the target market, competitors, and the unique selling proposition. It details the company's marketing strategies, including digital marketing and branding. The report further explores the required skills for the entrepreneurs, potential funding sources, resource acquisition strategies, and the management information system. It includes financial projections, such as profit and loss statements, cash flow forecasts, and break-even analysis, along with appendices containing detailed financial data. The business vision emphasizes providing healthy food options. The plan also covers industry analysis and PESTLE analysis, identifying political, economic, social, technological, legal, and environmental factors influencing the business. Overall, the plan aims to guide the bakery's operations and ensure its profitability within the competitive UK bakery market. The report concludes by summarizing key findings and providing references for all cited sources.