Comparing UK Food Products: Nutrition Claims vs. No Claims Report

This report examines the health and nutritional claims made on food products available in the UK market. The study investigates whether products with nutrition claims are demonstrably healthier than those without such claims, focusing on the methodology used to collect and analyze data from supermarkets and other retail outlets. The research employs both qualitative and quantitative data collection methods, including questionnaires distributed to consumers and store management, to determine consumer preferences and perceptions regarding food products with and without nutrition claims. The report includes a Gantt chart detailing the project timeline, resources used, and a comprehensive data analysis presented in graphical form. The findings aim to provide insights into the accuracy and impact of nutrition claims, offering recommendations to improve consumer awareness and understanding of food product health benefits. The research concludes with an evaluation of the data and a recommendation section.

Professional Practice In
Health, Well-Being And Social
Care

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Background of project ................................................................................................................1
Research Methodology................................................................................................................2
Gantt chart...................................................................................................................................3
TASK 2............................................................................................................................................4
Resources....................................................................................................................................4
Research investigation................................................................................................................5
Data Variables.............................................................................................................................6
TASK 3............................................................................................................................................7
Evaluation of research.................................................................................................................7
Data presentation.........................................................................................................................8
Recommendation.......................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
In order to live a healthy life it is necessary that proper food is taken so that the level of
nutrition in our body is maintained. Every food that is provided in the market offer some or the
other nutrition (Richards, Campenni and Muse-Burke, 2010). It is necessary that those product
which are claiming a particular level of nutrition in them should offer the same to the customers.
In the given study it will be discovered that what is the level of quality of UK products which
offers these claims in comparison to those which do not guarantee or claim any nutrition
(CINAHL Databases, 2017). Different methodology will be utilised in order to collect the
relevant data and than interpretation of same will be done using different tools. The data
collected will be than communicated supported with recommendation on the subject matter
which will further assist user in understanding the topic in more detail. This report is based on
TASK 1
Background of project
It is observed that different food products obtain nutrition claims against them this bring
satisfaction to the customer who is purchasing the same. It is due to the reason that when a
company claims that their products has particular ingredients than there are very rare chances
that the claim is not true (Concepts of Mental and Social Well-bein. 2010). This is due to the
reason that in that case case can be done against tat particular organisation. This research report
will revolve around the topic how does the food products hat claim to be nutritious are actually
serving the motive or the assertion are fake. Those product which do not offer claim against them
are considered to be less effective as they contain less amount of energy and their healthiness
level is also low. With the increase in food culture issues related to health related problems has
raised to a great level (Beddoe, 2010). Therefore, it is necessary that awareness is created among
the society regarding nutritious food which will be possible if its benefits over non nutritious
food will be highlighted.
Introduction
For the following study the article which is chosen to study is that 'How many food items
in the UK carry health and nutrition claims, and are they healthier than those that do not? In
order to collect the relevant information to the subject matter use of both qualitative and
quantitative data is done using primary and secondary methods of research so that all the
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required data can be presented. Through the research report it can be identified that what food
products are better weather those which claim to be nutritious or those with do not claim. It is an
important topic for conducting the study as health is the prime matter of concern in the chosen
scenario.
Aim – To analyse the impact of food items that claim to be nutritious
Objectives – To analyse the quantity of food products that claim to be healthier and comparison
of same with those who do not.
Research Questions
 Does the food containing health related claim are better from those who do not contain
the same ?
 What is the quantity of food which offers nutrition claims in different stores?
 What is the advantage of using the product with nutrition claims?
Research Methodology
Research approach is a sort of process that has been utilized by the investigator so
general point and destinations can be accomplished in more powerful way (Creek and Lougher,
2011). On the premise of this, look into inquiries can be settled with the goal that general effect
of promoting exercises on the organization's execution can be recognized. Some of these
methodologies and procedures are as per the following:
Research outline: A proper research configuration approaches has been utilized by the
analyst with the goal that general comprehension of the advertising exercises can be expanded. A
portion of the diverse outline systems are as per the following enlightening, logical, relationship.
Here, in this study data collection from primary and secondary is utilized so that inside and out
comprehension can be expanded.
Research approach: There are two sorts of research methodologies, for example,
inductive and deductive in which inductive is an appropriate or effective tool. Therefore,
inductive approach has been utilized by the scientist with the goal that speculations can be
created on the premise of the perception. In fact it is an effective technique of reasoning is
described as a derivation of general principles from particular observations, though few sources
are not satisfied with this usage. Inductive reasoning is seen as a uncertain for example;
probability theory, Dempster-shafer theory with norms for inferences like Bayes' rule. Apart
from this it does not believe on universals holdings.
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Major examples of inductive argument are:- Every biological life is totally depend on
liquid water for its existence. Hence, if there is emergence of new biological life it will definitely
rely on water.
Research reasoning: Interpretive and positivism theory are their which can be utilized as
a part of the specific research venture. Here, in the ebb and flow think about interpretive has
been utilized by the analyst with the goal that distinctive human observations can be broke down.
By comparing between these two reasoning positivism theory is an appropriate framework for
particular part of investigation venture. Therefore, strength and weakness of positivism theory is
highlighted as follows:-
Strength:-
 This approach is depend upon quantitative data which believe in reliable.
 More trustworthy.
 This research is more scientific.
 It follows an appropriate or effective structure.
 Believes on set laws, rules and regulation.
Weakness:-
 It depend on observation.
 Inflexibility.
Information gathering method: The information can be gathered from two sources, for
example, essential and secondary.
Primary data – It is that information which is collected for the first time and than
analysis of that is done. It is a time consuming method as researcher himself has to do all the
work. Different sources which are available for the same are conducting survey etc. Data
collected is limited as in this immense time is required to cover all the aspects. For the given
research the data will be collected from different supermarkets and other nearby stores (Reeves
and et. al., 2013). A questionnaire was formulated and questions were asked from different
respondents and than analysis of same was done to reach at results.
Secondary data – this is another method in which data is collected from the already
available options. It remove the barrier of time as less time is required to another the required
information (Wise, Hersh and Gibson, 2012). Books, journals etc. are the various sources
through which information can be gathered.
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Examining method: Sampling is a procedure that is utilized by the specialist with a
specific end goal to separate a specimen from general populace (Reeves and et. al., 2011). Here,
irregular inspecting has been utilized with the goal that correct or important data can be gathered.
The researcher has different options as random or a fix pattern can be utilised to select the
various samples and than accordingly research can be done (Lakatos, 2014).
Information examination: Qualitative information investigation procedure is utilized as
a part of the and flow explore venture. In this, topical examination is utilized where diverse
subjects are shaped and on the premise of that charts are made. When the data is presented I a
tabular form it become easy to analysis the same and also interpretations can be made by just
looking on them (Smith, 2015).
Quantitative – It is that form of data which is collected and presented in bulk. All the
related information is given all together and user has to go all through it in order to research at
conclusion.
Qualitative – This for of information contains facts and figures which can help user in
reaching to the results. It is easy to make out conclusions from this information as only the
limited important data is provided.
Gantt chart
While a research is conducted the researcher has perform various activities. Different
activities has their own significance and it is necessary that each activity is prioritise in a manner
that it can be realised that which task needs to be perform before and what will be the minimum
time required by each. This way proper planning can be done and it can be estimated that how
much time will be required to Finnish of the project. Given below is the work breakdown
structure of the given research report.
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5

TASK 2
Resources
Specialist has utilize a portion of the assets keeping in mind the end goal to lead the
exploration in more effective way. Alongside this, they need to take after every one of the
approaches and moral thought so smooth working can be guaranteed of the venture. Specialist
needs to give the credit or ideal to the individual whose material is utilized as a part of the
present investigation (Aveyard, 2014). All the moral practices need to take after so general rights
can guaranteed of individuals who contribute keeping in mind the end goal to finish the
exploration. An individual need to distinguish the effect of research and how this influence the
social and indigenous habitat. The outcome ought to be analysed in an effective way and
alongside this dangers must be resolved.
During the research, analyst needs to value the perspectives and thoughts of other
individuals with the goal that vibe fulfilled. Alongside this, they are in charge of the considerable
number of outcomes which are emerge from the undertaking research. Analyst can utilize online
information keeping in mind the end goal to distinguish their execution in the market as contrast
with different opponents.
Research investigation
In order to collect data from the market following questionnaire is formulated which will
help in extracting the most relevant information (Leamy and et. al., 2011). Observations will be
collected and results of same will be presented in graphical form which will be helpful in
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analysing the results. The questions will be asked from the customers and management of
different supermarkets.
Questionnaire
Name
Age
Gender
Q.1 Which product is more preferred by the customer ?
a) One which claim to be nutritious
b) One without any claim
Q.2 Do customer check what companies claim against their products before buying a food item?
a) Yes
b) No
Q.3 Does the food items containing the health related claims are better from those who do not
claim to be nutritious?
a) Yes
b) No
Q.4 If yes, what are the grounds on which they are regarded as superior?
a) Healthy
b) Cheap
c) Fat free
Q.5 In what ratio does the claim and non claim food products are kept in the store?
a) Equal ratio
b) More claim food products
c) More non claiming food items
Q.6 Give your own views on products that claim to be nutritious.
Data Variables
Once the questionnaire is conducted the response will be recorded. It the help of
spreadsheet the observation will be presented in graphical for which will help in the
interpretation of data.
Which product is more preferred by the Observations
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customer ?
a) One which claim to be nutritious
b) One without any claim
45
5
Do customer check what companies claim
against their products before buying a food
item?
Observations
Yes
No
40
10
8

Does the food items containing the health
related claims are better from those who do not
claim to be nutritious?
Observations
Yes
No
49
1
If yes, what are the grounds on which they are
regarded as superior?
Observations
Healthy
Cheap
Fat free
26
2
22
In what ratio does the claim and non claim
food products are kept in the store?
Observations
Equal ratio
More claim food products
More non claiming food items
7
33
10
TASK 3
Evaluation of research
There are a wide range of assessment systems which can be utilized as a part of request to
examine the exercises which has been performed by the specialist keeping in mind the end goal
to finish the task (Nelson, 2010). There are two sorts of methods, for example, summative and
developmental. On the premise of these, distinctive variables can be recognized which may
influence the association execution. Developmental assessment is utilized so existing execution
can be enhanced and through summative strategy the information can be accumulated from
various sources with the goal that general execution can be moved forward.
In the momentum inquire about task, summative assessment method has been utilized by
the analyst with the goal that general effect of advertising systems can be dissected on the
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execution of an undertaking. By directing the review at the commercial centre, the perspectives
and feeling of various individuals can be distinguished. Besides, the points and targets can be
expert in more compelling way with the goal that general research inquiries can be settled.
Findings
Theme 1 Products which claim to be nutritious is more preferred by the customers
One which claim to be nutritious One without any claim
0
5
10
15
20
25
30
35
40
45
50
45
5
Column B
Interpretation: When it was asked from the store keepers that which product is more demanded
by the customers than it is observed that products which claim to be nutritious has higher request
in the market (Williamson and Harrison, 2010). It shows that people in UK give importance to
healthy food rather than just being taste continuous.
Theme 2 Customer check companies claim against products before buying
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