Health Promotion Program: Intervention Strategy and Theory Analysis

This report analyzes a health behavior theory and intervention strategies used in public health programs. The assignment examines the cognitive health behavior theory, the RE-AIM model, and the different levels of intervention (individual, community, and organizational). It assesses the appropria...Read More

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Program Planning, Implementation and Evaluation
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Intervention Development Article Review Worksheet.
1. Identify the health behavior theory used in this article.
The concept of health behavior theory used in the article is subjected to evaluation of public
health along with effects of health promotion intervention. In that connection, the health
behavior theory applied is called cognitive health behavior theory.
2. Identify the level of intervention targeted by the intervention (individual,
interpersonal, community).
This article have applied different levels of intervention. The main dimension applied in this
article involves individual intervention, community and organization of clinic level of
intervention (Mckenzie, Neiger & Thackeray, 2017). These levels forms a multiple levels that
have been integrated to determine the policies needed in public health intervention.
3. Identify the intervention strategy used in this article and provide your assessment of
its appropriateness.
The intervention strategy applied in the article is referred as RE-AIM Model. This is a strategy
that tend to conceptualize the effects public health on intervention (Hoerger, Epstein, Winters,
Fiscella, Duberstein, Gramling & Kravitz, 2013).. In that case, the strategy applies five factors
that have been subjected to intervention as a function. These factors include maintenance,
implementation, adoption, reach and efficacy.
4. Summarize how the theory was used in the development of the intervention
activities.
Cognitive health behavior theory applies different dimensions of intervention that developed
intervention activities at different levels. Reach is a dimension that focus on proportion of a
population that have been targeted so as to participate in intervention. This develop intervention
activity at individual level. Efficacy is a dimension focus on implementation of success rates. In
that case, both positive and negative intervention activities are developed at individual level.
Adoption is another factor that focus on proportion of settings, plans as well as practices that will
be applied to develop intervention activities at organizational level (Hoerger, Epstein, Winters,
Fiscella, Duberstein, Gramling & Kravitz, 2013). Again, implementation as a factor focus the

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level at which intervention will be implemented as intended in public health. This is developed at
organizational level.
5. Provide your assessment of why this theory would or would not be a good fit for the
program you are proposing for your Health Promotion Program Proposal.
Cognitive health behavior theory will be appropriate in my Health Promotion Program Proposal.
This is because, cognitive health behavior theory applies different dimensions at different level
of intervention (Mckenzie, Neiger & Thackeray, 2017). In that case, a wide scope in Health
Promotion Program Proposal will be initiated through reach, efficacy, adoption, implementation
as well as maintenance that determine the extent of sustainability of a program.

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References.
Hoerger, M., Epstein, R., Winters, P.C., Fiscella, K., Duberstein, P.R., Gramling, R.L., Kravitz,
R.L. (2013). Value and option in cancer care (VOICE): Study design and rationale for a patient-
centered communication and decision making intervention for physicians with advanced cancer
and their caregivers. BMC Cancer, 13, 188.
Mckenzie, J.F., Neiger, B.L., & Thackeray, R. (2017). Planning, implementation and evaluating
health promotion programs: A primer (7th ed). San Francisco, CA: Pearson. Chapter 7 “theories
and models commonly used for health promotion interventions”. (pg. 151-188). Chapter 8
“interventions” (pg. 191 234) (4).