PUBH5754: Health Promotion Project Grant Application Proposal

This document presents a project grant application titled "Toast to Life: Alcohol Prevention Project," designed to address the issue of alcohol addiction among young people (18-29 years old) in Western Australia. The project aims to implement health literacy and empowerment programs across various settings, including hospitals, schools, and community centers. The proposal outlines the health issue of binge drinking, the target group, and the importance of stakeholder consultation and partnerships with organizations like WA Health. Objectives are defined using the SMART criteria, focusing on preventing binge alcohol consumption. The project strategies involve attracting participants through social and mass media campaigns, providing health communication and education, and fostering family and peer support. The evaluation plan includes formative, process, and impact evaluations to assess the program's effectiveness. The budget is AUD 157,000 over three years, with a request from Healthway. The project's goal is to reduce binge alcohol consumption among young people through a comprehensive health promotion approach.

HEALTH PROMOTION PROJECT GRANT
HEALTH - OVER $5,000
Modified for use in PUBH5754 from
actual application form
Updated 30 August 2024

Health Promotion Project Grant
HEALTH - Over $5,000 Application Form
Please complete all sections
ORGANISATION’S DETAILS
Student Name __________________________________________________________________________________
Student Number __________________________________________________________________________________
Organisation Name ________________________________________________________________________________
CONTACT PERSON - RESPONSIBLE FOR DAILY CO-ORDINATION OF THE PROJECT
Title (Mrs, Ms, Miss, Mr, Dr, Prof etc) __________ Name _____________________________________________________
Position _____________________________________
BUDGET
Total Cost of Project Total requested from
Healthway
Year 1 $ AUD 1, 57,000 (6 months) Year 1 $ AUD 1, 57,000
Year 2 $ Year 2 $
Year 3 $ Year 3 $
Total $ Total $ Do not include GST
TIMEFRAMES - remember your application must arrive at healthway at least four (4) calendar months prior to the
commencement of your project
Actual project commencement date June 2019_______________________________________________________________
Completion date August 2019___________________________________________________________________________
SUBMISSIONS SHOULD BE NO LONGER THAN 10 PAGES.
(excluding front matter and references)
MODIFIED Application Form Page 2
Health Promotion Project Grant HEALTH - Over $5,000

1. PROJECT DESCRIPTION AND TITLE
Alcohol addiction is a very common issue in Western Australia and there are several
organizations working on this issue. The incidence rate of the alcohol consumption in Western
Australia is approximately 62% among which the young people of 18 to 29 years old are the
most addictive people as the 73% of young men and 66% of young women also addicted to
different alcoholic beverages [1]. In order to prevent this prevalence of alcohol consumption
among the people of the Western Australia the empowerment programs against the alcohol
consumption needed to be taken out. The empowerment program for the alcohol prevention
would be named as “Toast to Life: Alcohol Prevention Project” and it will be consisting of
gathering information about the alcohol dependency rate among the people of Perth and on the
basis of this knowledge the education for the health issues which can be triggered by
uncontrolled alcohol consumption. The health literacy or health promotion program would be
done among the Government hospitals, schools, high schools, Universities and local Government
community centers.
2. HEALTH ISSUE
Here the primary health issue is the binge alcohol drinking or alcohol abuse. The rate of deaths from alcohol in
Western Australia is 5.1 person among 100,000 people in the year 2017 which reduces by time from 1990 when the
rate was 6.6 person in100,000 [2]. However, the need of health promotion and health literacy for the alcohol abuse in
very much important concept.
3. TARGET GROUP / PARTICIPANTS
The target group for this program would be the young people of 18 to 29 olds as they are the potential alcohol
addicts and the future of the country would be dependent on the prosperity of this age group. The reported alcohol
consumption among young people of Perth was 79.7% which could be the cause of lesser health literacy thus the
health literacy programs would be of primary focus for the young people [3]. The young population is the most
vulnerable to the alcohol addiction and the addiction leads to several severe chronic diseases among them thus the
target of this health promotion program would be the young people of Western Australia.
4. CONSULTATION
Success of the health promotion program about the alcohol consumption would be dependent on the stakeholders of the
program and the possible stakeholders of this program would be the Government health personnel, school and university
faculty, the NGOs working on this concept, volunteer social workers and the most importantly the target group of the
program that are the young people of 18 to 29 year olds. These stakeholders needed to be incorporated in the program
for the human resources and the financial resources along with the engagement of the focus group. In order to engage
the stakeholders in the project a brief of the project would be demonstrated that is the importance, strategies, expected
budget, expected timeframe along with the expected outcome of the project. The brief should be comprised of the ill
effects of the uncontrolled alcohol drinking and the need of the health literacy and the empowerment on the binge alcohol
consumption. The mortality rate and the changes among the population as an effect of the previous health promotion
strategies would also be briefed in this engagement process of the stakeholders and the consultancy process would be
comprised of the budget of the program as it is the most important aspect of the program.
5. PARTNERSHIPS
The health promotion program would be done with the help of the partners including the Government organization and the
social service providers of health. In this case the human resource and the financial resource would be collected from the
Western Australian Health (WA Health) [4]. With the partnership of WA Health and other health promotion organizations
such as the Australian Health Promotion Association the project would be comprised of a considerable human resource
and also the financial aspect would also be in positive track [5]. The partnership would be solely dependent on the
presentation of the project and the positivity of the project without which the partnership of the Government and other
organizations cannot be expected. However, as a viable project the partnership of the organizations can be achieved with
proper effort.
6. OBJECTIVES
The primary objective of the program is to develop a clear knowledge about the health issues of
binge alcohol consumption along with the prevention of this mal practice. Thus the SMART
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objective that is the specific, measurable, achievable, relevant and time-specific of this would be
as follows:
S= Binge alcohol consumption prevention among young people.
M= among 30% of Perth people the mal practice needed to be prevented.
A= 20% of the target population would be able to stop the mal practice within 12 weeks.
R= The health literacy and the health empowerment is the primary factor without which binge
alcohol consumption prevailed and thus these strategies would be helpful in the control of the
mal practice.
T= The program would be done within 12 weeks (Project & evaluation).
On the basis of the SMART objective it can be collectively stated that binge alcohol consumption
can be prevented by means of health literacy and empowerment program and which can be
measured by 30% lesser among Perth people and in 12 weeks of health promotion program and
evaluation at least 20% of the measurable change can be achieved.
7. PROJECT STRATEGIES & SETTINGS
“Toast to Life: alcohol prevention program” alcohol prevention project would be an empowerment and educational
program for the younger generation of Perth, Western Australia. The chosen community has been decided depending
upon the rates of alcohol consumption in western Australian community specifically in Perth, as more than 5% of the
population of Perth dies due to alcohol dependency every year. Further, while analysing the alcohol literacy among the
population, it was found that more than 79.7% of individual accepted binge alcohol consumption in their past [3]. Hence,
an empowerment and educational health promotional campaigns would be conducted in 10 different locations of Perth for
6 weeks. The health promotional programs would be arranged in local government community centres, universities and
government hospitals on Tuesdays and Fridays of every week. The primary strategies for the alcohol prevention program
among the chosen target group would be providing them with the education with stats and prevalence rates of alcohol
among their age group and due to such consumption, how they can develop critical health complications. The three
strategies developed for the health promotion program are as follows:
Attracting participants
As the chosen target group belongs to the 18 to 29 age group, the advertisement of “ Toast to Life: alcohol prevention
program” would focus on social media and mass media campaigns. Attractive flyers, posters and short videos of the
health promotional program its aims and objectives would be published in the social and mass media and for the
advertisement, famous cricketers or rugby players would be asked to promote the campaign on their social media
platforms. Further, the flyers and posters would also be published in the around the city with the statistical rates of
adverse effects of alcohol so that majority of the people could understand the urgency of their health complication and
attend the campaign.
Health communication
This health promotional strategy would focus on involving the strategies and studies that could be used to make people
aware of their health complication and the extent to which it could harm their activities of daily life. As per the World
Health Organisations Ottawa charter for health promotional program 1986, health communication is an important strategy
that should be used to make people aware of their unhealthy habits, and addictions so that they risk related to severe
health complication [6]. To make an efficient and information communication, all the research evidences, governmental and
international reports would be collected and would be shown to the promotional event attendees on the first week (2
sessions) of health promotion campaign, so that they could engage to the campaign and attend the future campaigns for
the interventions[6].
Health education
After communicating and understanding the complications of the participants with alcohol consumption and dependency,
they would be provided with educational sessions so that their knowledge about the health complication could be
enhanced and they could be provided with preventive strategies for their binge drinking addictions[7]. The health
educational activities would include webinars, workshops, presentations and small interactive sessions or counselling and
these would be conducted in the 6 sessions (3 weeks) after the literacy session so that the participants could understand
the urgency and importance of their alcohol prevention for healthy and improved wellbeing[8].
Family and peers support with environmental change
Next two sessions (fifth week) would be for engagement and involvement with the participants and their family and peers
so that with their support the participants could be convinced for alcohol prevention and they could agree that they would
be implementing the alcohol prevention program for the next one month. As The Ottawa charter mentions of including
family members and peers help the participants to understand the need of the health promotional for their health and
wellbeing this would be achieved in the healthcare promotional program [9].
These healthcare strategies would be authentic and accurate for the health promotional program for alcohol prevention,
as preventing alcohol is completely dependent on the person’s choice and this program would influence them to modify or
overcome their alcohol consumption choice for healthy and active wellbeing [10].
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8. EVALUATION
Formative evaluation:
This is one of the aspect which is used to assess the worth of the program with proper evaluation process whule the
process is being conducted. As the healthcare promotional program for alcohol prevention in Perth would include
government and corporate funding, the evaluation would be done on the basis of the utility [11]. Feasibility, probability and
utility of the health promotion program for the target population at the high risk of alcohol dependency and addiction [12].
The evaluation of this health promotional program would focus the outcomes and outputs of the health promotional
program. Hence, after each of the health education and communication sessions of this program, the participants would
be asked to fill an educational questionnaire where through closed ended questions, their thought and learning of the
session would be assessed [13].
Process evaluation: This process assesses that the activities of the health promotional programs are effectively
conducting or not. Besides this, as the health promotional program would provide 1 month for the implementation of the
alcohol consumption preventive measures, after the completion of 1 month, the participants, their cognitive ability, their
alcohol consumption rates, and their ability to resist the urge of alcohol consumption would be evaluated on the basis of
interview, workshops and questionnaires [11].
Impact evaluation: Impact evaluation is the process, that helps to determine that all the aspects of the health promotional
program are impacting the population of the target group or not. Further, all the process and actions taken in the health
promotional event such as the advertisement and promotional practices, would be assessed by calculating the number of
participants included through social media campaigns, mass media campaigns, and print media advertisements, so that
the effective means of advertisement of health promotion could be easily evaluated and could be used in the future
healthcare promotional activities [14].
Outcome evaluation: This evaluation process assesses that all the process are being conducted effectively and
outcomes are in favour of healthcare promotional or not. Further, depending upon the healthcare promotional
program’s abilities and success more such programs would be developed and implemented in other areas of Australia
where binge drinking among 18 to 29 year old people. Hence, the evaluation process would a two week long program
were each of the aspects mentioned above would be evaluated for the effective understanding of the application of the
healthcare promotional program [15].
9. TIMELINES / LOCATION
The chosen timeline for the project would be arranging the health promotional campaign from June 2019 to August 2019.
Further, the promotional program would start after the first half so that maximum participation could be observed. This
time frame has been chosen so that maximum participation could be achieved.
10. STAFFING AND MANAGEMENT
The staffing of the health promotional program namely “Toast to Life: alcohol prevention
program” would include healthcare professionals and governmental and non-governmental
workers. The staffing has been mentioned below:
1. For data collection and interpretation: community nursing professionals and
philanthropists, social workers (10 in numbers for complete analysis process) so that
they could collect the data from the governmental websites, municipal offices and then
interpret them to understand the target group vulnerable to the binge alcohol
consumption.
2. Advertisement: for this aspect, total 10 media and advertisement professionals would
be employed that are associated with any marketing and advertisement group in Perth.
They would handle the social media, print and mass media, and posters and flyers.
3. Health professionals: total 30 healthcare professionals, including nursing
professionals, counsellors, and healthcare educators would be employed for 10 different
locations of Perth. They would be handing all three health communication, health
educational and preventing strategies. 10 the healthcare professionals would be
employed from the governmental hospitals with the local government’s permissions and
the rest 20 would be employed from volunteer Non- governmental organisations or
private hospitals depending upon their abilities to target this aspect of the community.
4. Counsellors: this is the most important section where with the permission of the local
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Health Promotion Project Grant HEALTH – Over $5,000

government, 20 governmental licenced counsellors would be employed so that effective
mental intervention and education could be provided to the participants.
5. Paid and unpaid volunteers: all the NGOs and private employment organisations
would be asked to provide their paid and unpaid staff with 20 in number so that all the
important works, excluding the core health promotional activities such as arrangement
of taking care of the participants, their concerns and issues, assisting healthcare
professionals could be conducted effectively.
6. Receptionist, computer expert and caterers: 10 of each receptionist, computer
experts, and caterers would be employed for each of the healthcare promotional
program so that all the healthcare promotional camps in Perth could be conducted
efficiently with the support of these professionals.
7. Cricket and rugby players for the promotional messages, tweets and posts in
their account: this would be a volunteering participation of these celebrities so that the
target could be influenced with social conditioning.
11. BUDGET
Category Item/participants Subtotal Cost
Wages for
employees
10 social workers
10 media and advertisement workers
30 health professionals
20 counsellors
10 paid additional staff
10 unpaid volunteer staff
10 receptionist
10 computer experts
10 caterers
AUD 250*10
AUD 200*10
AUD 3000*30
AUD 2000*20
AUD 200*10
AUD 50*10
AUD 150*10
AUD 250*10
AUD 400-500*10
AUD 1,45,000
Material and
supplied
Chairs, tables, computers, telephones, pen
paper, electricity and access to internet,
AUD 500*10 AUD 5000
Health education
material
Projector, Alcohol prevention log book,
Informative book, Pen and paper
AUD 500*10 AUD 5000
Promotional
campaign and
implementation
More than 30 posters in billboard
30 mass media campaign
Social media promotion
100 flyers for distribution in Perth
AUD 200
AUD 200
NIL
AUD 200
AUD 600
Rents for places 4 government community halls
3 hospitals
3 schools
AUD 500
AUD 500
AUD 500
AUD 1500
Total AUD 1,57,000
12. ACCESS AND PARTICIPATION
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In any healthcare promotional program, the primary aim is to attract the vulnerable group to the promotional campaign so
that the promotional; event could serve the purpose. In this promotional program, this would be done by influencing
people by educating them about their risk due to alcohol consumption [16]. Through the social media campaigns and mass
media campaigns, the population would be educated about the complication they are suffering from and the adverse
effects they might develop due to this condition [16]. Further, with the inclusion of celebrities in the advertisement
process, majority of the participants would be influenced as these cricket and rugby players are national pride and their
words and views would be valued by the participants so that they could take active part in the process [18]. Besides this
social conditioning approach, the local government and NGOs would be asked to develop an advertisement strategy so
that in remote locations of the city, people with alcohol dependency under the target group could be influenced to take
part in the promotional event [17]. Hence, this is the way, the backup for promotional campaign for alcohol prevention would
be planned and through this increase in the access and participation rate would be observed [18].
13. SUSTAINABILITY
The sustainability of the program would be achieved even after the depletion of the funds, through the inclusion of health
promotional association of Australia as the primary stakeholder of the event. Further, few charitable trusts and NGOs
would be asked to provide fund fir the process and they would also be asked to take active part in the campaign so that
human resources could also be collected. Hence, this is the way, by developing charity, applying for other healthcare
grants from the government and including the health promotional association of Australia would help to sustain the
program after the depletion of this provided budget.
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Please include your references at the end of this document.
1. Abs.gov.au. 4832.0.55.001 - Alcohol Consumption in Australia: A Snapshot, 2004-05 [Internet]. Abs.gov.au.
2019 [cited 14 May 2019]. Available from:
http://www.abs.gov.au/AUSSTATS/abs@.nsf/allprimarymainfeatures/9C513A3DB275E740CA257A0100135A
89
2. Abs.gov.au. 3303.0 - Causes of Death, Australia, 2017 [Internet]. Abs.gov.au. 2019 [cited 14 May 2019].
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%20Features~Deaths%20due%20to%20harmful%20alcohol%20consumption%20in%20Australia~4
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strategy for health promotion and tackling childhood obesity. Revista latino-americana de enfermagem.
2016;24.
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and Practice. 2014 Feb 1;2(1):10-22.
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Disease Control and prevention. 2019 [cited 14 May 2019]. Available from:
https://www.cdc.gov/workplacehealthpromotion/model/evaluation/index.html
12. Hubley J, Copeman J. Practical health promotion. John Wiley & Sons; 2018 Jun 14.
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quality of study methodology in workplace health promotion programs. American Journal of Health Promotion.
2014 Jul;28(6):347-63.
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report. World Health Organization; 2015.
15. Baum F, Lawless A, Delany T, Macdougall C, Williams C, Broderick D, Wildgoose D, Harris E, Mcdermott D,
Kickbusch I, Popay J. Evaluation of Health in All Policies: concept, theory and application. Health promotion
international. 2014 Jun 1;29(suppl_1):i130-42.
16. Veale HJ, Sacks-Davis R, Weaver ER, Pedrana AE, Stoové MA, Hellard ME. The use of social networking
platforms for sexual health promotion: identifying key strategies for successful user engagement. BMC public
health. 2015 Dec;15(1):85.
17. Balsa AI, Gandelman N, Lamé D. Lessons from participation in a web-based substance use preventive
program in Uruguay. Journal of Child & Adolescent Substance Abuse. 2014 Mar 1;23(2):91-100.
18. Beck CS, Aubuchon SM, McKenna TP, Ruhl S, Simmons N. Blurring personal health and public priorities: An
analysis of celebrity health narratives in the public sphere. Health Communication. 2014 Mar 16;29(3):244-56.
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