BTEC HND Health & Social Care Unit 29: Health Promotion Report

This report, prepared as part of a BTEC HND in Health & Social Care, delves into the multifaceted realm of health promotion. It commences with an exploration of socio-economic influences on health, examining how factors such as income, education, and lifestyle impact individual well-being. The report then transitions to health promotion strategies, analyzing various models and their application in real-world scenarios. A significant portion is dedicated to a case study involving a public health practitioner, Ayesha, and her campaign to reduce teenage obesity. This includes an examination of health beliefs, lifestyle modifications, and potential conflicts with the fast food industry. The report also addresses health campaigns related to alcohol, tobacco, and fast food, highlighting the government's role in promoting awareness. Overall, the assignment offers a comprehensive overview of health promotion, its challenges, and its significance in contemporary society.

Health Promotion

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1 ...........................................................................................................................................1
TASK 2 ...........................................................................................................................................3
3.3 Importance of certain health related information to the public.............................................3
2.3 & 3.1......................................................................................................................................3
3.2 Conflicts that Ayesha will encounter with the local fast food industry on health promotion.
.....................................................................................................................................................6
TASK 3............................................................................................................................................7
Covered in PPT...........................................................................................................................7
TASK 4............................................................................................................................................7
Covered in Leaflet.......................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
Health promotion is the set of activity highlighting the importance of health in our day to
day life. With the help of this individuals can manage their health related problems. If any citizen
of the country wants to make sure that he or she lives a healthy lifestyle it is necessary that he
should identify and improves the habits which are affecting his health. This all document which
will be consisting of essay, case study, presentation and an individual project will be highlighting
various theories of health belief. A brief will be given on the factors which impact upon national
and regional strategies to promote health(Chou and et.al., 2013). There will be details about the
certain health campaigns which will be showing the concern about alcohol, tobacco, smoking
and fast food. To promote awareness about these issues government has made certs health
promotional acts.
TASK 1
Essay
Health can be defined as state of complete well being and is related to mental, physical
and social habits. If any person is free from any diseases then he will be called as healthy. If he
or she will be healthy then they will be able to perform all their activities or tasks in better way.
If they are performing well this will suddenly assist them in adjusting with the external factors.
Health promotion is the procedure which includes different ways which can protect and prevent
people from various kinds of diseases. It gives a great benefit to the society because through this
various issues related to health can be resolved(Eldredge and et.al., 2016). A lot of remedies are
identified for a single health problem prevailing in the society. Government and other health and
social care bodies can use various types of strategies for the promotion of health among citizens
of the country.
Health is a thing which decides the condition of a person so it is important that he or she
should take care of this through adopting healthy habits. They should analyse their routine and
behaviours and what all changes they need to do so that they can achieve the goals which they
have set in specific period of time. Social economic factors are the elements which has important
role in the society and they have plays a crucial role in the health of the individuals(Neiger and
et.al., 2012). There might be situations where poor social and economical conditions of the
individual always affect the life of them. There might be lots of chances when their health will
1

get affected and because they are more prone to the diseases. This will have a bad effect on their
life and they may die because of this. The level of stress may rise leading to depression in them.
Socio economic factors may include all the components which are part of the life of a citizen and
it may be their income, education level and the occupation they are indulged in(Golden and Earp,
2012). There will be difference in the social economic factors of each person as many have reach
to medical facilities, they might be difference in the physical task opportunity and whatever
healthy food they are taking.
 Lack in the physical experiences;
 Less knowledge of the problems which are faced by them;
 Lifestyle or life conditions;
 Urban environment;
 Diet;
 Prices of food.
Government of England has taken lots of crucial steps to bring the data which reflects the
inequalities in health care setting. The aim of this was to know at what stages or level different
person faces any kind of inequality at the health centres in the country. The customers who are
coming to take any kind of health care service from the organisation are they all getting equal
treatment. National Health Service is the organisation in UK who is taking care of the all health
service and policies in the country. They conducted a survey called as Health and Lifestyle
survey so that they can know the inequalities that the people have faced in the services related to
health by keeping economic aspects of them in mind. Whatever data they gathered was on the
basis of health conditions, physical health, social care, lifestyle behaviour and the mental state of
the groups(Knapp, McDaid and Parsonage, 2011). They have founded various issues which
exists in this sector and to solve it they have come with 39 policies and all these are related to
health services. To reduce the differences among health care policies on taxation agriculture and
health care are suggested.
There are lots of barriers in the health care setting which are restricting people from
accessing health services. Money and care are the two barriers which are faced by most of the
people of the country. Due to low level income people are not able to afford the expensive
treatment of the health centres(Nutbeam, Harris and Wise, 2010). In a family the earning person
is single or the sources of income is very less. The reason behind the barriers may be health
2

inequality faced by the people at the health care organisations. Most of them are not aware about
the laws and policies made by the the government to benefit the citizens of the country(Mhurchu,
Aston and Jebb, 2010). The reason behind this is the poor health literacy, they does not have
much knowledge about the things which they have to perform in order to bring a drastic change
in their lifestyle. It is the duty of the government to conduct and carry out various health
promotion campaigns.
TASK 2
3.3 Importance of certain health related information to the public.
Ayesha who is a public health practitioner is given the responsibility to by NHS to
deliver training workshop with the aim of reducing teenage obesity across UK. For this they have
targeted schools and youth centers. These places are the best for making sure that the message
reach to a larger number of people. The issue of health as been a concerned factor as the uneven
day to day routine of the people are making them fat and they are also prone tow various other
diseases. Getting knowledge and adopting that learning into the life is the only solution for better
health. With the seminars and training sessions she can success in making the teens aware about
this disease which can bring imbalance in their schedule. Ayesha can get success if he provide
relevant data about the obesity(Kobau and et.al., 2011). She can take help of the survey
conducted by the King's college which depicted that half million teenagers are suffering from the
obesity. This will be part of the health promotion and encouraging teens and their teachers to
adopt a health lifestyle. The information given to them is concerned with the preventive measure
and habits which they can adopt so that the obesity does not acquire them. She can ask teacher
and the school administration to indulge certain physical activity which will help teens to reduce
the weight. There are also a lot of diseases which are not know to youth so a descriptive detail
will be given so that they can understand it in more better way. The mission is to make people
aware and convey the teens about changing lifestyle.
2.3 & 3.1
Lifestyle of people is directly connected with their health. So whatever their routine will
be that will be reflecting on their health. The routine which the teens has needs some kind of
modification or it needs to be changed to a great extent. Ayesha has to tell them that how they
can structure their daily routine so that they does not get acquire fat on their body. With the help
3

of different techniques the health living can be encouraged. By the program Ayesha wants to
give a message that teens should eat for their healthy. They should consume those foods which
are high in vitamins and mineral. In all they should intake a balance diet. Routine of a person can
be defined as the set of activities and tasks which they perform on daily basis. It may include at
what timings they wake up, what food they take in breakfast, lunch & dinner, sleeping, things
they do in their leisure time, duration of the working hours and other. These all things plays a
key role in deciding their health status(Korda and Itani, 2013). Whatever factors are related to
the routine should be identified and a guidelines to the teens should be given stating whether
these elements will be useful for them or not. There are lots of teenagers are suffering from
obesity and the reason behind this is their unusual lifestyle or routine. They have some bad food
habits and it is observed that foods which contains more sugar and salt will bring fat to the
individuals. They also need to change their way of taking food and their parents should be well
aware that what food they are giving to their children.
Health beliefs of a person shows its health behaviour. This mat depict the condition of a
single individual or a all community. Obesity is the issue which has been discussed and Ayesha
in his awareness campaign is targeting the teenager. Health Belief Model can be used to guide
health promotion and disease prevention programs(Lewis, 2015). Ayesha can use this as it is a
useful model which focus on individual beliefs about health conditions which shows his health
related behaviours. As part of her program she can design long and short term program from this.
4

Change model is a model which assist Ayesha to know the fact that any person cannot change
their habits which are part of their routine and if they are willing to do it will take time. With
gradually things will be adopted. No sudden change can be possible for the individual to carry
out. Whatever is the behaviour is totally different according to the life style and the culture. He
or she has to bring changes in his lifestyle and change his eating habits gradually.
5
Illustration 1: Social and Behavioral Theories. 2017

3.2 Conflicts that Ayesha will encounter with the local fast food industry on health promotion.
Ayesha during the health promotional campaigns will face a lot of issues and the most
noticeable one will be the conflict which she will encounter with the local fast food industry.
This is the industry which will never want to carry out such campaigns because with this their
market and profits will go down. Fast food is the biggest enemy of the healthy living and the
teenagers are much attracted to it. Most of the teenagers who are facing the problem of obesity
had this problem due to their fast food eating habit(Lloyd-Jones and et.al., 2010). Ayesha will be
definitely highlighting the issue of this and will suggest teens top consume fast food at minimum
level. NHS and other health care related organisation will support her movement of banning fast
food stalls near schools and youth centres. This will reduce their market and new laws will
restrict to a particular place only.
With this, NHS is planning to put a sugar tax of about 20% and they are also banning the
advertisements, price promotions for the unhealthy food in hospitals and other health centers.
This will have a great impact on the market share of the local fast food industry. But they also
have to look that the government gets a big income from these industries. In order to resolve the
issue both government and companies can sit together and can ask them to bring products or
items which are not harmful for health. Beattie Health model is the other one which is used to
6

ban public smoking all around the county and has professional, legislation action, personal
counselling and community development are the four approaches of this.
The ruling government has came out with lots of campaigns which emphasis on
providing knowledge about the health care issues which are more common among the citizens of
England. They will know what harm the smoking habit can give top them(Lupton, 2012). It is
observed that people are well aware of the effects of smoking but they take this as a habit will
gives them entertainment and thrill.
TASK 3
Covered in PPT
TASK 4
Covered in Leaflet
CONCLUSION
From the above report it can be concluded that there are lot of health issues prevailing in
society and the reason behind this is the unhealthy life style. People are not concerned about the
healthy eating and they are regularly becoming prone to diseases. On of the major issue is of the
Obesity experienced by the teenagers. They are attracted to the fast food which contain lots of
calories and consumption of it makes them fat. A health promotion campaign is design to make
sure that teenagers, teachers and their parents could get aware about the harmfulness of
unhealthy routine.
7

REFERENCES
Books and Journals
Chou, W.Y.S., and et.al., 2013. Web 2.0 for health promotion: reviewing the current evidence.
American journal of public health. 103(1). pp.e9-e18.
Eldredge, L.K.B and et.al., 2016. Planning health promotion programs: an intervention mapping
approach. John Wiley & Sons.
Golden, S.D. and Earp, J.A.L., 2012. Social ecological approaches to individuals and their
contexts twenty years of health education & behavior health promotion interventions.
Health Education & Behavior. 39(3). pp.364-372.
Knapp, M., McDaid, D. and Parsonage, M., 2011. Mental health promotion and mental illness
prevention: The economic case.
Kobau, R and et.al., 2011. Mental health promotion in public health: Perspectives and strategies
from positive psychology. American journal of public health. 101(8). pp.e1-e9.
Korda, H. and Itani, Z., 2013. Harnessing social media for health promotion and behavior
change. Health promotion practice.14(1). pp.15-23.
Lewis, S., 2015. Qualitative inquiry and research design: Choosing among five approaches.
Health promotion practice. p.1524839915580941.
Lloyd-Jones, D.M and et.al., 2010. Defining and setting national goals for cardiovascular health
promotion and disease reduction. Circulation. 121(4). pp.586-613.
Lupton, D., 2012. M-health and health promotion: The digital cyborg and surveillance society.
Social Theory & Health. 10(3). pp.229-244.
Mhurchu, C.N., Aston, L.M. and Jebb, S.A., 2010. Effects of worksite health promotion
interventions on employee diets: a systematic review. BMC public health. 10(1). p.62.
Neiger, B.L and et.al., 2012. Use of social media in health promotion purposes, key performance
indicators, and evaluation metrics. Health promotion practice. 13(2). pp.159-164.
Nutbeam, D., Harris, E. and Wise, W., 2010. Theory in a nutshell: a practical guide to health
promotion theories (pp. no-no). McGraw-Hill.
Online
8

How Can Society Influences Health?. 2017 [Online]. Available through:
<http://www.acs.edu.au/info/natural-health/mental/social-influences.aspx>. [accessed on 21th
August 2017].
9