Health Promotion: Socioeconomic Influences, Strategies and Campaign

This assignment provides a comprehensive overview of health promotion, examining the effects of socioeconomic influences on health and the relevance of government sources in reporting health inequalities. It discusses barriers to accessing healthcare and includes a case study focusing on a health promotion campaign. The assignment analyzes the links between government strategies and models of health promotion, the role of professionals in meeting government targets, and the planning of a health promotion campaign to meet specific health and social care objectives, highlighting how the campaign supports health promotion strategies. The document also explores health beliefs of teenagers, their food consumption and physical activity in relation to theories of health behaviour, and potential conflicts with the fast-food industry.

Health Promotion
Unit 29

Table of Contents
Introduction.....................................................................................................................................3
Task 1- Essay....................................................................................................................................4
1.1 Explaining the effects of socioeconomic influences on health.........................................4
1.2 Assessing the relevance of government sources in reporting on inequalities in health..6
1.3 Discuss the reasons for barriers to accessing healthcare.................................................8
Task 2 – Case Study........................................................................................................................10
3.3 Explain the importance of Ayesha providing relevant health-related information to the
public.........................................................................................................................................10
2.3 Explaining how the health beliefs of teenagers governing their food consumption and
physical activity relate to theories of health behaviour............................................................11
3.1 Discussing how the role of routine in promoting their healthy living will be incorporated
into Ayesha’s health promotion campaign................................................................................13
3.2 Discussing the potential conflicts that Ayesha will encounter with the local fast food
industry on health promotion...................................................................................................14
Task 3 – Report..............................................................................................................................15
2.1 Analyzing the links between government strategies and models of health promotion.....15
2.2. Explaining the role of professionals has in meeting government targets for health
promotion..................................................................................................................................16
Task 4 – Individual Project.............................................................................................................17
4.1 Select and plan a health promotion campaign that meets specific health and social care
objectives...................................................................................................................................17
4.2 Explaining how that health promotion campaign supports health promotion strategies..19
Conclusion......................................................................................................................................20
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References.....................................................................................................................................21
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Introduction
Social health is considered to be as the major concern in any of the countries and there are
many organizations that are contributing to the health promotion. The main aim of this
assignment is to draw a proper understanding of the influences on the health in the modern
society. Also, the factors that are responsible for affecting the health strategies that are made
at the national and regional are also highlighted in this assignment. These strategies are made
to promote health among the local communities of a particular area and are overlooked by the
government of that area. The key issues and factors those are helpful in preventing the local
communities with poor health outcomes. Proper planning, strategizing, implementation and
promotion of health strategies are explained in this assignment along with the conflicts arise
between the local communities and the health promotion.
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Task 1- Essay
1.1 Explaining the effects of socioeconomic influences on health
Introduction
There are many factors that are responsible for affecting the health of individuals and
communities and sometimes these factors combine to create major issues. The considerable
impacts on the health are created by the some of the factors like the place where the person is
living, environment, genetics, income, education level and the relationship with the other
people (Kumar, Kroon and Lalloo, 2014). These factors are the social-economic factors that are
affecting the health to a great extent. The chief health determinants include the social, physical
and economic environment along with the individual characteristics and behaviour of a person.
Following are some of the socio-cultural factors among them:
 Income and social status: the higher income and social status are some of the basic
parameters that are linked to better health.
 Education: awareness of the health issues and problem comes only when the person is
educated, other than this, if the person is having low education level, then they are
more stressed and have low self-confidence.
 Employment and working condition: the people who are having their control on the
working conditions are healthier even if they are employed or working.
 Physical environment: it is also helpful in contributing to a good health. A safe and clean
environment including air, water, houses and the other entire physical environment is
promoting a better health of people.
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 Genetics: many of the health issues occur due to the genetic problem as inheritance is
playing a major part in deciding the lifespan and healthiness of a person.
 Personal behaviour and skills: the health is highly affected by the personal behaviour
like the smoking and drinking habits of a person, how he is dealing with stress in his life,
his balanced eating habits, his activeness etc.
 Health services: the access and use of health services that are provided to the local
communities for preventing and treatment of diseases are also affecting the health.
 Gender: The types of diseases in men and women are different and different diseases
are occurring in different age groups in both of them.
 Social support networks: if the person is having a good support from the family
members, friends and other communities, then they are linked to better health.
(World Health Organization, 2018)
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1.2 Assessing the relevance of government sources in reporting on
inequalities in health
The government of every country is playing a major role in measuring and evaluating the level
of health of the local communities in that country. The government is planning many activities
for creating a better physical environment and to promote good health facilities to the local
people. The government and their representatives are responsible for making right decisions
about organizing various health campaigns in the country which will promote health education
among the local communities (Sommers et al., 2015).
Figure 1: government sources in reporting on inequalities in health
[Source: http://www.health-inequalities.eu/about-hi/introduction/]
Following are the main government sources through which the health inequalities’ information
can be collected easily:
Community Health Research Foundation and Agencies: Public researchers are the major focus
of these foundations and agencies. The data and information that are collected on various
aspects of health and safety are compared to them continuously (Brownson, Colditz and
Proctor, 2017).
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Government’s Public Health and Administration Department: This is one of the special
department or division of the government which is dedicated to determining the health and
safety of the local communities (Betancourt et al., 2016).
Public Hospitals and Medical Services: the records of patients and their diseases are also kept
by the public hospitals that are under the government and dedicated to treating a large number
of poor people (Stevens, 2017).
Enquiry Surveys and Health and Lifestyle Surveys: governmental surveys, private surveys or
individual surveys are undertaken by various people in order to collect the information about
the lifestyles and ways of living of the local communities in a particular area. This is also helpful
in determining the inequalities in health that are caused by the lifestyle of people (Filha et al.,
2016).
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1.3 Discuss the reasons for barriers to accessing healthcare
As discussed above, there are many factors under the socio-cultural environment that are
influencing the health of local communities. Some of the other barriers to assessing the
healthcare are listed below:
Figure 2: barriers to assessing healthcare
[Source: https://www.researchgate.net/figure/Perceived-general-health-status-of-
respondents-by-country-compared-with-those-of-the_fig6_236209120]
Education level: education is playing a major role in assessing the healthcare facilities and even
in leading a good and healthy life. This is because, if the person is educated, he is aware of the
negative consequences of the drinking, smoking and other issues like early age pregnancies,
which are the major factors in influencing the health of people. Other than this, if the person is
well educated, he is aware of avoiding the habits that are affecting the health. In case of
suffering from major health issues, he will go for proper treatment and can easily assess the
healthcare facilities (Eide et al., 2015).
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Social environment: there are many factors in the social environment that are creating barriers
to assessing the healthcare services in people's life. These factors are hampering the present
health status of the people. The health inequity and poor health literacy are also included in
under the social environment. Shortage of time along with the cultural differences is also one of
the factors that become a barrier to accessing the healthcare in the UK. Communication and
traditional beliefs along with the lack of health and other infrastructure in the social
environment are the barriers.
Lifestyles and beliefs: in the UK, the lifestyles, attitudes and beliefs of the people are
responsible for affecting the health (Adedini et al., 2014). The people who are addicted to
alcohol, cigarettes and other habits having major health issues like cancer. Less interference of
parents and elder people in the life of children are also dragging them towards bad habits,
which later cause major health issues. Unhealthy food items, improper eating and sleeping
habits, stressed life, work and personal life's pressure and stress are also creating barriers to
accessing proper health care in many of the countries.
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Task 2 – Case Study
3.3 Explain the importance of Ayesha providing relevant health-related
information to the public
Many of the health practitioners like Ayesha is providing various information to the local people
in the UK about the relevant health-related information. This information will help the people
to lead a better life and also in avoiding the bad habits like smoking and drinking alcohol. The
main aim of the health practitioners and the other statutory and non-statutory health and care
organizations is to promote health education among the local communities of the UK. Following
are the major importance of providing relevant health-related information to the public:
Teenagers – by providing health-related information to the teenagers, an awaren4ess of having
a proper lifestyle and avoiding bad habits can be promoted. This information will be helpful in
avoiding the problems of obesity which is common in UK's teenagers. Proper drinking and
eating habits should be suggested to them in order to maintain their health along with some
exercises (Finch et al., 2016).
Teachers – they will guide the teenagers who are suffering from the problems of obesity in the
UK and motivate them to have a correct lifestyle. The health promoters can give teachers
brochures and pamphlets that will help them in highlighting the major factors that are creating
the problems of obesity.
Youth workers – the youth workers are the major health promoters in the UK as many of the
health seminars and workshops are taken by them. The people who are addicted to drinking
and smoking habits need to realize their negative impacts on the health and the diseases which
are caused by them (Adams et al., 2016).
Other diseases like cancer, teenage pregnancy etc. can also be avoided by providing education
to the teenagers, teachers and youth workers. Also, it can easily make them aware of the
consequences of having bad habits.
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2.3 Explaining how the health beliefs of teenagers governing their food
consumption and physical activity relate to theories of health behaviour
Theory of planned behaviour is one of the theories that are concerned with the health beliefs
of teenagers governing their food consumption and physical activities. This theory is linked to
the beliefs and behaviour of common man. According to this theory, there are various factors
that are shaping the behavioural intentions of an individual and they are the attitude towards
the subjective norms along with the perceived behavioural control. This theory is trying to
predict the human behaviour in the cases of health issues and diseases (Montano and Kasprzyk,
2015).
Figure 3: Theory of planned behaviour
[Source: https://communicationstrategies.wordpress.com/2012/03/05/when-a-plan-comes-
together/]
Following are some of the key variables in the theory of planned behaviour:
 Normative beliefs and subjective norms
 Control beliefs and perceived behavioural control
 Behavioural intention and behaviour
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