Comprehensive Analysis of Health Promotion Strategies and Design

This report provides a comprehensive overview of health promotion, detailing its purpose, processes, and various approaches. It examines the relationship between health education and health promotion, highlighting their differences and similarities. The report explores examples of different types of health promotion, such as workplace health programs and travel health initiatives, particularly in the context of COVID-19. It also analyzes the effectiveness of a health education program, using the #HereForYou mental health campaign as an example. Finally, the report includes a proposed health promotion campaign design, SPEAKOUT#, aimed at addressing depression and anxiety by providing counseling and social media engagement. This resource is available for students on Desklib, where they can find similar assignments and study tools.

HEALTH PROMOTION
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Contents
INTRODUCTION.........................................................................................................................3
The purpose and process of health promotion.............................................................................3
Examples of two different types of health promotion.................................................................4
Relationship between health Education and Health Promotion..................................................5
Three main approaches to health promotion...............................................................................6
The effectiveness of one health education programme...............................................................7
My own health promotion campaign design...............................................................................8
CONCLUSION..............................................................................................................................8
REFERENCES..............................................................................................................................9
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INTRODUCTION
Health promotion is process undertaken by the government and healthcare professional
to improve the health and well being of people living within the society. Health promotion
program involves raising awareness among people about the health issue and the manner in
which individual can be easily protected from it. Public service announcements, mass media
campaigns, health fairs and newsletters are various type of communication strategy that are being
used to communicate with individual. This report depicts crucial information pertaining to the
purpose and process of health promotion, example of different type of health promotion,
relationship between health education and promotion. At last it has explained about the key main
approach pertaining to health promotion, effectiveness of health education programme and own
design health campaign to generate awareness among people.
The purpose and process of health promotion
Health promotion can be defined as process undertaken by the organisation to influence
the behaviour or generate awareness among individual about their health and well being. It
allows people to have increase control over their health or improve it to maximum extend for
living a better lifestyle. The main purpose behind health promotion is “Giving people the
information or resources they need to improve their health. Along with that improving their
skills, capabilities, awareness about increase number of diseases in external environment and the
manner in which they can keep themselves fit and fine (Van den Broucke, 2020). The health
promotion also aims at improving the social and environmental condition of the society by
providing more access to healthcare facilities to large number of individual.
“Tannahill Model of Health Promotion” has suggested that prevention, positive health
education and health protection are three elements that contribute in improving the health of
people. Such as, taking steps to prevent from diseases, communicating knowledge to people
about the way they can improve their health and lifestyle (Movsisyan and et.al., 2020).
Furthermore, health protection safeguards population health through laying emphasis on
legislative, social measures and financial.
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Ottawa Charter on Health Promotion has suggested that there are three strategies or
intervention that could be health promotion such as advocate, enable and mediate. Likewise, it
can be stated that good health is important for quality life and major source for economic,
personal development and society. There are range of factors such as political, social and
biological that harm health of people so through advocacy it make condition favourable for
health (Hubley, Copeman and Woodall, 2021). Enable- secondly, steps must be taken to ensure
reduction in differences in current health status by ensuring equal distribution of resources,
access to health to maximum number of people living within society. Mediate- at last coordinate
action must be taken by all such as governments, healthcare organisation and others to promote
health and well being of people.
Examples of two different types of health promotion
One of the best suitable examples for health promotion is ensuring safety at workplace so
that all employees can safely work for achievement of end objectives of organisation without any
physical injury. Workplace health program can be defined as comprehensive set of strategies that
are being made with integration of surrounding community in order to meet the health and safety
needs of employees. Hence, the key workplace health program strategies are organising the
training session or education classes to generate awareness among employees about importance
of health. Introducing tobacco-free campus policy for promoting healthy behaviour, employee
health insurance coverage and healthy work environment and recognizing or awaring employees
about health and safety threats are various steps that are used by organisation to promote health
of employees working in the organisation (O’Reilly and et.al., 2018). Another best example
pertaining to health promotion is that government has make it compulsory for all the individual
or tourist to have vaccinated before travelling in airplane in context of covid-19. This step has
helped in ensuring their health and well being or protected them from much affected because of
high spread of coronovirus across worldwide.
From the above analysis, it can be stated that both the health promotion are important in
the society such as work health safety program contribute in ensuring that all employees are
provide safe and secure environment to work. While, travel health program is necessary as in
recent scenario, covid-19 is spreading at rapid stages so vaccination is one of the best method
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that could contribute in saving lives of millions of people residing in different parts of the world
(US Department of Health and Human Services, 2018).
Relationship between health Education and Health Promotion
Health education as named as suggested is from medical science, biological with
emotional and psychological experiences to inform and educate maximum number of people in
order to improve and promote good health. Education contributes in preventing early death and
many other health issues through improving the lifestyle of individual. Hence, it can be stated
that the main motivate of health education is not only making people aware about their health but
also enhancing their existing skills and knowledge for better health and wellness in future
scenario (Lee and et.al., 2018). With increase in knowledge, people have realized the importance
of health education and influencing their student to take steps to promote the same for optimum
health. In short, health education is improving the quality of life of the people of the country
rather than only of families, or at national level. At the same time, it helps in reducing overall
cost, time and resources of the government in treating various ailments through imparting
education.
On the other hand, health promotion can be defined as similar concept to health education
however it is not being taught in schools. These are necessary supports that are being offered by
the organisation to improve the health and well being of individual. Health promotion strategies
are also developed with an motivate to promote health awareness among million of people across
worldwide rather than pertaining to single health problem or issue. The major aim of health
promotion is to influence the behaviour of people to make certain changes in their existing
lifestyle. For examples: focus on avoiding smoking in public and drunk driving so that no harm
can be caused to them or other living within the society (Aung and et.al., 2020). It can also be
known as type of advertisements mainly used for exerting social behaviours and make them
understand about importance of healthy behaviours and attitudes. The major difference between
both of them cna be explained through table such as;
HEALTH EDUCATION HEALTH PROMOTION
 Shape of a field of study  Shape of advertisement.
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 Introduced as a subject in schools that
have impact on student thus having
cascading effect on all people.
 While it is focus of responsibility from
governments and health professionals
to organizations (Leitch and et.al.,
2020)
Three main approaches to health promotion
There are different approach of health promotion that could be used by healthcare
professional, government and organisation to promote health such as medical, behavioural
change, educational approach and many more. Medical approach means that making people
free from making use of medicine defined diseases likewise, heart diseases, infectious diseases
and cancer. Persuasive paternalistic method must be used to limit the use of medicine to cure patient,
for example; people that are belonging to middle age group must be screened out for high blood
pressure (Verra and et.al., 2019). Hence, it contributes in taking preventing measures to protect
student in limited time possible only. Strength is that it will helps in reducing the diseases pertaining
to medicine but lot of time, resources need to be invested in order to implement the approach in
effective manner.
Furthermore, Behavioural change approach is also being used as health promotion method
in which steps are undertaken to change the overall behaviour of the people so that they can adapt to
healthy lifestyle. Such as, there are many examples of behaviour change approach being used as
health promotion strategy by people likewise, awaring people to look after teeth, have good quality,
healthy food and stop drinking and smoking. The main motivate of the behaviour change approach is
to encouraged people to effectively adopt the healthy lifestyle for better outcome of people (Carey,
and et.al., 2018). Strength of this approach is that it will helps in improving the lifestyle of people to
maximum extend, on the contrary note, there are many people that are even not ready to change even
after getting knowledge of importance of health.
Educational approach focus on providing individual with necessary information,
knowledge for effective understanding of health issue, so that they can right decision to control their
overall health. Necessary information about the health is being presented to the people so that they
can be aware of the increasing number of health issue and manner in which they can be reduce to
maximum extend (Koh and et.al., 2021). Strength of approach is that it helps in adopting new health
practices, while it is difficult to provide education about the health to number of people.
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The effectiveness of one health education programme
One of the health educational program is #HereForYou is of the campaign that has been
famous on You tube that is related to increasing g mental health issue across worldwide. Now a
days, more and more people are involved in tackling stigma to talk about mental health so that
the issue can be resolved to maximum extend. The campaign is in form of one minute vedio that
have featured “three Instagram users” that are sharing their previous experience or struggle
related to depression, eating disorder and suicidal thoughts ( Heard and et.al., 2020). Hashtag has
been used in the campaign to attract attention of more and more individual towards the campaign
so that people can be aware of increasing mental health issue in different part of the world. The
target audience for the campaign were all the people that are suffering from issue pertaining to
suicide, depression and mental stress (The World’s Best Public Health Social Media Campaigns,
2021). The campaign is user-friendly in terms of all colour, contrast, wordiness, language as it
have make use of proper language, words, color that has contributed in making people aware
about the mental health issue.
Figure 1: #HereForYou – Instagram
(Source: The World’s Best Public Health Social Media Campaigns, 2021)
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My own health promotion campaign design
Depression and anxiety has been found to be widely increasing as major health concern
rising among people in recent aspects within global levels. The health campaign for introducing
new health promotion strategies will be done for increasing awareness about depression health
issue, and varied health concerns. SPEAKOUT# will be the health promotion campaign,
introduced for people having depression and anxiety issues where taking health counselling from
experts will be done. It can be also analysed that major improvement will be done in program,
where social media platforms will be there for people to engage with each other and also vitally
engage on towards better therapies with each other (Crossley, 2022). The speak out campaign
design, will be heading specific focus towards health issues and psychological wellbeing aspects
where people having depression and anxiety will be able to take therapies.
People can vitally share their health concerns, to specific experts and medical people which will
also make sure that further retained care is given. The health promotion strategies, being given
will be based on specific concerns where major health risk factors will be also discussed by
professionals. It can be also analysed that the speak out heath promotion campaign, will be
developing informative progression on social engagement and therapies to be given for
producing best care. This will enhance further extended new social care factors to be developed
on for longer term well functioning and strengthened optimised functional efficacy (Holland,
2022).
CONCLUSION
The recent study based on purpose and process of health promotion has been found to be
highly effective, where strengthened optimum focus has been evolved towards implementation.
The medical approach, educational approach and behavioural approach are some of the major
health promotion platforms that need to be engaged on for strengthened optimised efficacy
within longer time period. Main approaches practical implementation enhances wider productive
growth among creating awareness in people, creating technical change and also promote
technical vision widely. Research in recent study also has established major paradigms about
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effective health promotion standards, where usage of promotion strategies and functional best
medical awareness enhances scope for extended keen improvement.
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REFERENCES
Books and Journals
Van den Broucke, S., 2020. Why health promotion matters to the COVID-19 pandemic, and vice
versa. Health promotion international, 35(2). pp.181-186.
Hubley, J., Copeman, J. and Woodall, J., 2021. Practical health promotion. John Wiley & Sons.
O’Reilly, M., Svirydzenka, N., Adams, S. and Dogra, N., 2018. Review of mental health
promotion interventions in schools. Social psychiatry and psychiatric
epidemiology, 53(7). pp.647-662.
US Department of Health and Human Services, 2018. Theory at a glance: A guide for health
promotion practice. Lulu. com.
Lee, M and et.al., 2018. Mobile app-based health promotion programs: a systematic review of
the literature. International journal of environmental research and public health, 15(12),
p.2838.
Aung, M.N and et.al., 2020. Sustainable health promotion for the seniors during COVID-19
outbreak: a lesson from Tokyo. The Journal of Infection in Developing Countries, 14(04),
pp.328-331.
Leitch, S and et.al., 2020. Black lives matter in health promotion: moving from unspoken to
outspoken. Health Promotion International.
Verra, S.E and et.al., 2019. Health promotion at work: A comparison of policy and practice
across Europe. Safety and Health at Work, 10(1). pp.21-29.
Carey, R.M and et.al., 2018. Prevention and control of hypertension: JACC health promotion
series. Journal of the American College of Cardiology, 72(11). pp.1278-1293.
Koh, A and et.al., 2021. Digital health promotion: promise and peril. Health Promotion
International, 36(Supplement_1), pp.i70-i80.
Heard, E and et.al., 2020. Applying intersectionality theory in health promotion research and
practice. Health Promotion International, 35(4). pp.866-876.
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Movsisyan, N.K and et.al., 2020. Cardiovascular diseases in Central and Eastern Europe: A call
for more surveillance and evidence-based health promotion. Annals of global
health, 86(1).
Holland, K., 2022. Marketing mental health: Critical reflections on literacy, branding and anti-
stigma campaigns. In Communication and Health (pp. 165-187). Palgrave Macmillan,
Singapore.
Crossley, N., 2022. Social Movements and Health. Key Concepts in Medical Sociology, p.362.
Online
The World’s Best Public Health Social Media Campaigns, 2021, [Online]. Available through:
< https://www.bangthetable.com/blog/public-health-social-media-campaigns/>.
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