Evaluating Strategies & Objectives of a UK Health Promotion Campaign

This essay delves into the objectives and strategies employed in a health promotion campaign within the United Kingdom, primarily focusing on reducing smoking rates and enhancing overall public health awareness. The campaign's objectives include increasing knowledge about healthy living, diminishing the number of smokers, raising awareness about the detrimental health impacts of smoking, extending life expectancy, and fostering healthy living habits. It targets the general public, youngsters, smokers, families, and children, utilizing marketing activities, motivational programs, therapies like nicotine replacement, counseling, and exercise classes. The campaign aligns with government health promotion strategies, such as the Children and Families Safe Act 2003 and workplace safety regulations, and it leverages special events and media tools to maximize reach and impact. Healthcare professionals, therapists, and educators are involved to support smokers in quitting, creating an effective and supportive environment. Desklib provides a platform for students to access similar solved assignments and study resources.

HEALTH PROMOTION

objective of health promotion
campaign
 To increase the knowledge and
importance of healthy living in people.
 To reduce the umber of smokers in
society.
 To increase the awareness about the
impact of smoking on health.
 To extend the life expectancy.
 To encourage the healthy living habits
UK.

motive of setting the objectives
 to make a path which directs the all
working people towards the target. In this
campaign, the main motive is to increase
he awareness about the negative effects
of health on smoker and other
surrounding people. It is set that through
this campaign, the number of smokers
should be reduces in UK and people start
to take care of thier health in effective
manner.

Health promotion target
audience
 Public
 Youngsters
 Smokers
 Families
 Children

strategies to be used in
campaign
 Use of marketing activities to promote
the campaign like advertisement,
newspaper, TV, pamphlets and
magazines etc.
 Quitting and motivational programs.
 Therapy like nicotine replacement, laser
and acupuncture etc.
 Face to face counseling.
 Hospitality and medicine facilities.
 Exercise and yoga classes.

Health promotion campaign supports the
health promotion strategies of government
 The health promotion campaign is supporting the strategies of
government. In this context there are various types of acts and
laws which are related to the health promotions such as children
and families safe act 2003 and health and safe at work place.
The motive of government strategies and this health promotion
campaign is same such as reduce the number of smokers etc. To
make the campaign successful, it is specially conducted at
special festivals and occasions because at this time there are
more chances of increment in number of smokers. For promoting
the campaign information about smoking, media tools are used
because with the help of this many people will be able to attract
towards it. To achieve the objective, effective and supportive
environment is created, therapy related programs are also
included. In the campaign, special health care professionals,
therapist, educationalist and nurses are involved which would
help the smokers to quit the smoking.

References
 Glanz, K., Rimer, B., and Su, S., 2005. Theory at a
Glance: A Guide for Health Promotion Practice, Vol. 2,
National Cancer Institute; Bethesda, MD.
 Bodenheimer, T., 2005. helping patient improves
their health-related behaviors: what system changes
do we need? Dis Manag. 8(5). Pp.319–330.
 Grey, M., Knafl, K., and McCorkle, R., 2006. A
framework for the study of self- and family
management of chronic conditions, Nurs Outlook.
54(5). Pp.278–286.
 Doran, D., (2003), Nursing-Sensitive Outcomes: State
of the Science. Jones & Bartlett; Sandbury, MA.