Diabetes Awareness and Prevention Campaign for African Americans

This assignment presents a health promotion campaign aimed at raising awareness about diabetes within the African American community. The campaign focuses on the increased risk of diabetes in this population, citing statistical data and highlighting key risk factors such as obesity and socioeconomic disparities. The campaign's target audience is the African American population in the United States, and it emphasizes the importance of early prevention through lifestyle changes, including diet and exercise. The program is designed as a first-level prevention program, providing information about the risks and preventative measures to empower individuals to take control of their health. The assignment includes a brochure, social media content, and answers to specific questions about the campaign's rationale, intended effects, and application of biological knowledge about diabetes. The campaign aims to reduce disparities in health outcomes and promote culturally appropriate strategies for diabetes prevention and self-management within the African American community, with the goal of encouraging healthy lifestyle changes and reducing the burden of diabetes.

Running head: HEALTH PROMOTION
Health promotion
Name of the student:
Name of the University:
Author’s note

Diabetes care
In African Americans
Know the step to prevent diabetes:
Pay attention to your weight as obesity is the
main risk factor diabetes
Walk for 30 minutes everyday or engage in
moderate exercise routine
Start consuming healthy fruits and vegetables
Know the steps to control diabetes:
Monitor blood glucose level regularly
Visit health clinic and know about frequency and timing of
testing
Plan your own diet chart
Acquire knowledge about diabetes diet
Focus on weight management and blood glucose control
Reduce your leisure time and engage in physical activity
Learn self-management techniques to control diabetes
(Collins-McNeil et al., 2012)

References:
American Diabetes Association. (2019). Diabetes in African American Communities Advocacy Fact Sheet. Retrieved 15 September
2019, from http://main.diabetes.org/dorg/PDFs/Advocacy/fact-sheet-advocacy-african-american.pdf
American Diabetes Association. (2019). Statistics About Diabetes. Retrieved 15 September 2019, from
https://www.diabetes.org/resources/statistics/statistics-about-diabetes
Collins-McNeil, J., Edwards, C. L., Batch, B. C., Benbow, D., McDougald, C. S., & Sharpe, D. (2012). A culturally targeted self-
management program for African Americans with type 2 diabetes mellitus. The Canadian journal of nursing research = Revue
canadienne de recherche en sciences infirmieres, 44(4), 126–141.
Spears, E. C., Guidry, J. J., & Harvey, I. S. (2017). Measuring Type 2 diabetes mellitus knowledge and perceptions of risk in middle-
class African Americans. Health education research, 33(1), 55-63.
Walker, E. A., Stevens, K. A., & Persaud, S. (2010). Promoting diabetes self-management among African Americans: an educational
intervention. Journal of health care for the poor and underserved, 21(3), 169-186.

Say NO to Diabetes- a health promotional program to aware the African American
population about diabetes #beatdiabetes #Diabetesprevention #africanamerican
#factsandmythsaboutdiabetes #knowledgeisprevention #diabeteshealthpromotion
#stopsugarstartliving #saynotodiabetes #fightdiabetes

a. the target population for this campaign is the African American population of the United States of America.
b. The national statistics published in the report of American Diabetes Association (2019), mentioned that the rate of diabetes
prevalence in African-American population is twice the rate of white Americans. Hence, this promotional program should reach to
them. Another rational for designing a health educational campaign for African American group is that this group suffer from greater
disparities in diabetes outcome because of poor perceptions and knowledge about diabetes. A study by Spears, Guidry and Harvey
(2017) investigating about type 2 diabetes knowledge among middle class African Americans revealed lack of knowledge about all
risk factors of diabetes among African Americans. They had different perception about weight and its impact on health and diabetes.
Hence, high gap in perceived susceptibility about diabetes is the main reason behind developing an educational campaign for the
group. This campaign will provide the opportunity to learn about risk factors of diabetes, get idea about level of diabetes prevalence in
African Americans and learn simple steps to get control over diabetes.
c. This program is the first level of prevention program as it provides the population with a factual idea that they are at risk and they
should implement effective changes in their lifestyle to overcome it. As per Domitrovich et al. (2017), the first level of the prevention
program helps the patient to aware of their critical health complication and they would be able to be influenced about their health
complication and would be prepared to take effective steps about their health care. The campaign gives simple message to make the

target audience aware about possible risk factors present in their life and the preventive measures that they can take to control
progression of diabetes. By giving idea about recommended level of physical activity per day and the diets they must consume, the
risk group is likely to take precautionary steps to improve their overall health. Empowering the group by means of education is the
main goal of the health promotion program.
d. This message would help them to be aware of their risk factor and they would be able to implement the changes mentioned in the
flyer in their lifestyle.
e. The patient would be educated about the risk factors and preventive measures of the diabetes. While educating them , the
knowledge of biology of the disease would help nursing and healthcare professionals to share the details minutely so that effective and
quality care could be provided with health promotional program (Kramer et al., 2015).

References:
American Diabetes Association. (2019). Statistics About Diabetes. Retrieved 15 September 2019, from
https://www.diabetes.org/resources/statistics/statistics-about-diabetes
Domitrovich, C. E., Durlak, J. A., Staley, K. C., & Weissberg, R. P. (2017). Social‐emotional competence: An essential factor for
promoting positive adjustment and reducing risk in school children. Child development, 88(2), 408-416.
Kramer, M., Molenaar, D., Arena, V., Venditti, E., Meehan, R., Miller, R., ... & Kriska, A. M. (2015). Improving employee health:
evaluation of a worksite lifestyle change program to decrease risk factors for diabetes and cardiovascular disease. Journal of
occupational and environmental medicine/American College of Occupational and Environmental Medicine, 57(3), 284.
Spears, E. C., Guidry, J. J., & Harvey, I. S. (2017). Measuring Type 2 diabetes mellitus knowledge and perceptions of risk in middle-
class African Americans. Health education research, 33(1), 55-63.